The Google Pixel smartphone’s dialler will soon have a spam filtering feature that sends suspected spam callers directly to voicemail.
According to MyBroadband, this is an extension of the app’s existing ability to alert users as to whether it suspects a call of being a “suspected spam caller”.
Instead of a missed call, numbers marked as “spam” or “suspected spam” will be automatically sent to voicemail where they can be listened to at a later date.
This may pose a problem for the traditional telemarketing companies. Once a company has been marked as “spam” by a number of users, it will be “blacklisted” and not appear as a call.
Marketing for large companies is often done by telephone.