Popular stationery brand Typo has been slammed for selling products containing swear words which are marketed to young people.
The company, owned by Cotton On, is renowned for its colourful and quirky products but has come under fire from some disgusted shoppers.
For example a pencil case featuring the slogan “Shut the f*** up about your stupid diet” is sold in store alongside a candle labelled “Zero f***s” or a cushion which reads “S**t just got magical”.
Some customers took to Facebook to air their disgust in the products.
“As a loyal customer of your brand I was disgusted to find some of your current products (aimed at children) to contain such inappropriate language. By no means a prude, I am deeply offended that you would use this kind of language on your products. Seriously considering deleting your brand from my children’s Christmas gift list!” one shopper wrote.
Another was shocked that such items were on full display to children.
Cotton On has argued that its target audience falls either side of the 18 to 35 age bracket and that it uses censorship stickers where necessary.
“Whilst some of our products are more irreverent than others, we do appreciate that as a gift retailer, our customers fall either side of our target audience of 18-35 so where relevant we use censor stickers on products not appropriate for a younger audience,” the company said in a statement.
“The product in question should have been censored and we are taking steps to ensure this takes place immediately.
“We’ll also make any necessary changes to our product displays to make certain they are less prominent within the store.”