The rise of eco-friendly printers

PCR interviewed Mark Ash, GM of Print at Samsung UK, about the OEM’s new range of “enterprise-focused” machines, and what they “mean for the industry”, with the MX7 device capable of printing up to 300 000 pages per month, with cartridges featuring yields of 30 000 pages in colour and 45 000 pages in monochrome.

Ash was asked how the new machines would “impact suppliers”, as they form part of a “new breed of eco-printers” that are “time-saving and cost-efficient”, with PCR adding that “as good as devices like these are for the environment, and for businesses looking to save a few pounds, will an increased uptake of such eco-friendly printers impact suppliers?”

Ash notes that “it will, but there is more to it than that. The reality is if we look at the way the market is going, it is becoming incredibly niche and paradigm-driven, so most of us consume content on a display.

“The requirement to print still exists and the cost to serve the customer is increasingly competitive, plus it is a hell of a lot more eco-friendly if you can use the same device to print up to 300 000 documents in a month, or use less toner and ink cartridges it reduces the cost.”

Samsung, Ash adds, is seeing a “consumer to enterprise shift”, commenting that “the retail consumer side of our business used to be prevalent. There was a 90/10 split and as we move through this year, we will be looking at 80% business and 20% consumer.

“Enterprise is a key growth area for us, and if we look at large enterprise, Samsung has a dedicated team of key account managers that cover off all the large enterprise and also the larger accounts in the public sector.”

The interview also reflected on the “necessity of managed services” in line with the “increased importance of enterprise and SMB clients”, and Ash agreeing and stating that MPS “for all vendors [is] critically important. For business efficiencies, reducing waste printing and also really integrating the document work place, and reintegrating the workflows. That is where we are looking to take a lead in the future. We are looking for the growth in SMB, and how we can interact with their workflow”.

By offering faster print speeds, Samsung is – Ash claims – offering a “critical selling point when pushing into a professional service such as the legal market or publishing. You absolutely need to push through heavy files in industries such as publishing, with a number of publishers that we have been working with – their editors, who are quite frankly terrifying, said that they need things turned around in the fastest possible time with no tolerance given”.


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