By Sudipto Ghosh for MarTechSeries
According to the latest Accenture report on the future of workplace collaborations, businesses that manage to balance human ingenuity with machine intelligence will be successful. Released just ahead of the World Economic Forum 2018 in Davos, Accenture’s AI report takes a positive stance on the need to grow investments into AI and Human-Machine collaboration over the next five years.
So, what can we expect at such a ‘modern’ workplace?
Let’s call the new professionals that you could be hiring and collaborating with, by 2022 “the humAIns”.
Who are humAIns?
HumAIns are machine-driven, human-centric workplace assistants that demonstrate the highest ability to deliver “Live” customer experiences. No biases, even with millions of insights to deal with from historical data, the HumAIns will boost three aspects of any business:
- Increase revenues
- Maximise profits
- Guarantee human employment with respectable salaries
According to the Accenture report on AI-Human collaboration, the HumAIns could boost revenues by 38% and grow employment opportunities by 10 percent between 2018 and 2022.
The convergence of AI and the human race within economic circles
The HumAIns (no more a hypothesis), would propel the adoption of technology across industries. The economic fields of study for AI would expand further into these five categories:
- Deep Learning: Synchronous group of machines running on powerful algorithms led by a human expert.
- Robotization: Machines take over humans, freeing the creative minds to focus on refining business strategies.
- Dematerialization: Voice search, intelligent assistants, automatic streaming tools, and contactless payment solutions.
- In-app Workforce; Employees share their availability and managers delegate tasks via apps, also part of Gig economy and crowd-working.
- Autonomous Operations: Driving tech, sensor technologies, IoT, and drones powered by AR/VR, turning into the norm.
Humanisation of technology
Almost all first-world countries are prepared for the “Fourth Industrial Revolution”. For example, the Netherlands became the first country to set up a nationwide internet of things network. With this move, The Netherlands has enabled the connection of more intelligent devices than it has inhabitants.
“Go digital. Use VR, AR and Al to accelerate the speed and scale of effective training.” – Accenture, Reworking The Revolution
While the cost of employment is a chief reason why developed countries are seeking smarter technologies to replace humans, growing economies like India, China, and Bangladesh still benefit from the availability of low-cost, medium-skilled workers in all industrial sectors.
As all countries grow in terms of industrial parity, employment standards would also incline majorly towards robotization, automation, and dematerialization. This opens up a new horizon for HumAIns to make their presence felt.
HumAIns would hire people for their skills and not for their personal choices. The intelligent assistants would manage the entire value chain of man, machine, material, money, and to an extent, mind too.
The Darker Side: HumAIns Crack the Whip on ‘Dark’ Data Science
Most businesses have a sense of what Big Data is. But analyzing ‘unstructured’ data is still a mystery (something with no label of what data-type it is, or what family it belongs to — not even the source)! HumAIns, taking a cue from the Apple-Lattice Data amalgamation, or from the newest in the market, Vyasa Analytics, could enable the machine’s “cortex” to ask pertinent questions on the ‘Who-What-Where-When-How’ in analyzing Dark Data.
For HumAIns, the power of collaborative analytics in Dark Data would open new fields of opportunities across the verticals and horizontals in business. A large part of that would benefit how CMOs zero in on their tech stack.
HumAIns in B2B Technology: A Cool Angle to Working with Machines
HumAIns would erase the need for having human supervision for the common marketing activities, that mostly deal with interactions and problem-solving at all stages of operations. The activities are:
- Customer Targeting and Retargeting
- Media Buying
- Cross-channel Marketing Executions
- Testing, Optimization, and Personalization
- Analytics and Insights
For a CMO working with a HumAIn, the foreseeable benefits could include:
- Savings in time, money, and human resources
- Unbiased collaboration 24/7/365
- More accurate, quicker, and justifiable investment decisions
- Competitive intelligence with clear focus on revenue acceleration
- Uncompromising and unending repository of intelligence and measurable emotion into marketing and advertising
- Delightful customer experiences with the highest return on personalization
- Higher-value in problem-solving with real-time historical references to common challenges in marketing
Will AI take away jobs? Certainly not, if you know how to collaborate with the HumAIns. Trusting what Accenture report suggests, “Foster a new leadership DNA. Cultivate leaders at all levels to help pivot the workforce to new growth models.” What part of that DNA would match up to HumAIns? Interesting thought, isn’t it?