The customer is always king

Sometimes we can lose focus on just why we are in business… here is a reminder to staff you might want to print on a poster and stick up on the office wall:

A client is the most important person ever in this office… person or by mail.

A client is not dependent on us…..we are dependent on him.

A client is not an interruption to our work…..he is the purpose of it.

We are not doing the client a favour by serving him….. he is doing us a favour by giving us the opportunity to do so.

A client is not someone to argue or match wits with…..nobody ever won an argument with a client.

A client is someone who brings us his wants… is our job to handle them profitably for him and ourselves.

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