Branding firm, Universum, has released its Most Attractive Employer rankings for 2018. In it, it lists the companies that South African professionals are most keen to work for, based on aspects such as salary expectations, concerns relating to employment, goals (both short and long term), expectations around training and development and the importance of corporate culture.
The survey for this ranking was carried out between September 2017 and April 2018, and involved 21 686 professionals in a range of environments covering 35 industries and 88 professions.
These included 9 031 professionals in business/commerce, 3 197 in engineering/technology, 4 2855 in humanities, 2 289 in natural sciences, 1 627 in health care/health sciences and 1 248 in law.
Of these categories, Google ranked top in the business/commerce and engineering sections.
The company ranked second in the humanities division, fourth in law and eighth in natural sciences.
Universum’s Winani Ndlovu was quoted in a Business Tech article as saying, “Despite the high unemployment levels talent is facing, they are reporting that being aware of an employer and their staffing needs is not enough to drive the desire to work for that employer.
“Employers need to clearly articulate their value proposition to assist them in making an informed decision before joining the organisation. Clearly having a strong employer brand is imperative for the attraction and retention of talent.”