Tag: stationery

Global Industry Analysts has announced the release of a comprehensive global report on Stationery Products. The global market for Stationery Products is projected to exceed $226-billion by 2020, driven by steadily improving literacy rates, increasing school enrolments, favourable demographics and growing enterprise activity.

From childhood and early education to employment and beyond, stationery products touch every stage of life. Products such as pens, pencils, papers and other accessories have a place in homes, offices, businesses and classrooms around the world. The stationery market evolved over the years to offer a wide array of products catering to different consumer segments. While education sector drives significant demand for basic stationery products, office supplies too have been contributing considerably to the market. While carbon paper, inked ribbons, mailing supplies, and writing instruments have been a common feature in offices since long, modern enterprise sector, typically corporate and branch offices have been generating substantial demand for products such as marking devices, writing pads, binders, and party goods, among others. Health of enterprise sector, as represented by number of new office starts and branch expansions typically dictate growth patterns in office use stationery supply market.

Growing levels of literacy has made basic stationery items such as pens, pencils and paper ubiquitous products across the globe. The global stationery products market is experiencing growth at the back of rising youth population, need for education, growing number of primary & secondary educational institutions, and ever increasing student enrolments across the world. Since the mandating of Education for All framework established by the United Nations in 2000, countries across the world have made rapid progress towards attaining the goal. Future growth in the global stationery products market is expected to come from emerging economies in Asia, Latin America, Middle East and Africa. Key factors driving growth in these markets include growing population, expanding base of professionals, increasing literacy rates, rising disposable income, increased spending on education, government initiatives to improve education sector, and a parallel increase in number of school establishments.

The electronic age brought mixed bag of challenges and opportunities for the stationery market. While traditional segments such as mailing supplies and paper based products have taken a direct hit due to digitisation, introduction of computers and advanced gadgets however expanded the scope of the industry, creating a new category of consumables such as printing papers and inked ribbons, marking devices, and labels.

As stated by the new market research report on Stationery Products, the United States represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 6.4% over the analysis period. Growth in the region is largely driven by large population base, steady growth in child births, increase in literacy rates, rise in number of school enrolments per year, increase in business development activities and subsequent rise in number of office establishments. The growing education sector being a significant contributor to the stationery market is thriving in developing Asian countries such as India and China.

If you’re a parent like me, you’d probably be a little concerned if you found your nine-year-old with a macaroon eraser perched between their lips.

I was onto it quickly: “Get that out of your mouth! Why would you put that in your mouth?”
“But Mum, it smells so good.”

And it does. It actually smells sweet, like sugar. And it’s bright, colourful and so attractive to children. It draws them in like magnets. Take your pick from the endless array of treats: macaroons, doughnuts, gum-ball machines, icy-poles, cupcakes, ice-cream, cakes, biscuits, fries, hamburgers and soft drinks

In a climate of booming childhood obesity and the recent awareness of the harmful effects of sugar, how can we, as parents, teach our children that sugar is harmful while at the same time send them to school to be taught and to learn the same thing, with a pencil case full of lolly erasers?

We have people like Jamie Oliver fighting and winning to have a sugar tax introduced in the UK, telling Australia to “pull your finger out” and do the same. Yet we allow these items to be directly marketed and sold to our children.

If you’re not a fan of the anti-sugar talk, let’s talk about the choking risks. Despite international regulations which exist for “certain products that appear other than they are and endanger the health and safety of consumers” — a regulation for which there is no equivalent law in Australia — the ACCC found that the gumball eraser “does not present a risk profile higher than many other similar household products … such as marbles or jaffa sweets”.

But the jaffa looks like a jaffa — because it is a jaffa. A gumball eraser looks like a gumball and smells like a gumball and is sold inside a gumball machine — but it is not a gumball.

The ACCC found that the gumball eraser is not suitable for children under 36 months but if my nine-year-old had a macaroon between her lips, what’s to stop her from putting a gumball there too? Accidents do happen.
What of the chemicals used to make the erasers smell good? Why do these erasers have to smell like lollies? Why does the whole shop have to smell like lollies?

What price are we willing to pay for the safety of our children?

Adapted from an article by Koraly Dimitriadis for www.dailytelegraph.com.au

Technavio has released its latest report on the global office stationery and supply market, providing an analysis of the key trends expected to impact the market through 2015-2019.

The global office stationery and supply market is likely to exceed $2-billion by 2019 as the developed markets for office stationery and supply products are growing at a very high rate. These markets include the US, the UK, Germany, Canada, France, and Japan. Major growth is also expected from developing markets like China, Brazil, South Korea, and India.

Technavio announces four important emerging trends impacting the global office stationery and supply market through 2019.

Multichannel marketing: manufacturers and retailers are now using various channels to market their products through the online or offline medium. In this era of online shopping, the office stationery and supply market is also putting their product offerings on the online platform with the help of e-tailers. Some manufacturers and retailers are now also coming up with their own online portals. For instance, Staples has become the second largest online retailer for office supplies with its online portal Staples.com.

Growing demand for computer/printer supplies: one of the major emerging trends in the global office stationery and supply market is the growing demand for computer/printer supplies. IT integration and industry automation has driven the market for this segment. The toner cartridges category has become the largest contributor in this market as their demand is rising, growing at a CAGR of more than 9% through 2019.

Business expansion through mergers and acquisitions along with packaging innovation and green products are the other key trends highlighted in the report.

Source: www.office-times.com

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