Tag: retailer

Edgars launches new concept store

On 22 August, Edgars opened a brand new store in Fourways Mall, displaying the brand’s new positioning and business direction into a physical open-floor space.

Ever since Edgars re-launched the brand last year, the retail giant has used inspiration from South African culture, to cater to South Africans who want to express themselves through fashion, no matter how conservative or edgy they choose to be.

Internationally, retailers are purposefully rewiring themselves in the ever evolving retail landscape to enable the ‘experience economy’. Retail isn’t dead; boring retail is dead. In order to thrive in a time where customers can do anything anywhere and get personalised real-time experiences both online and in-store, big retailers need to make the shift.

And Edgars is no exception. Working closely with design-and-build focused agency Design Partnership, Edgars has created an environment that goes beyond the transaction, setting an enticing stage for meaningful and memorable experiences.

The Edgars Fourways Mall shop front opens up completely, providing an 8 000 sqm space for fashion, beauty, and homeware.

Edgars Fourways Mall is a subtle nod to the heritage of retail stores as the heart of the high street. Just like a town square, a multi-sensory, tree-lined central social space anchors all Edgars’ in-store departments on both floors, activating the in-between-space with key services and exclusive food partnerships.

The bespoke Mugg & Bean coffee shop in the central square heightens the concept of creating entertainment through shopping and socialising. This beautifully designed space invites customers to take a little time out without having to leave the store.

For those customers pressed for time to browse in store, Edgars has just launched a new click and collect service. Shoppers can now shop online (or on their mobile devices), choose a store for delivery, and collect their order at no additional cost. This online service is now available at the new Edgars in Fourways Mall.

Other special in-store features and services that customers can look forward to interacting with include the denim bar, home zone, footwear world, custom zone, personal shoppers, and beauty rooms.

An elevation of the beauty counters that Edgars has always been known for, the beauty rooms’ house beauty experts trained to give customers head-to-toe makeovers and to share their knowledge on the brand’s latest exclusive beauty products.

Activation spaces for cosmetic events, home demonstrations, and new launches bring in an experiential element to the store. There are play areas for kids and digital multi zone screens with in-store music.

All this without any traditional clutter or stuffy aisles. Capitalising on the iconic Edgars ‘Red Square’, the floor is a liberated space. A focal bulkhead and feature overhead lighting naturally lead the customer throughout the store towards the central square and other key customer services.

Adding another unique finish to the total shop experience, non-transactional spaces that focus on customer service have been designed with a hospitality-led approach. For example, instead of a typical counter service, the customer/financial service zones are far more welcoming and friendly with their service booths, soft seating, and informal pause areas.

“Ultimately it’s a social retail space designed for pure experience,” says Edgars chief executive Mike Elliott.

“That was the starting point for the design that is the new Edgars Fourways Mall. In line with future retail trends, we’re prioritising interaction over transaction, and we’re doing it all especially for the South African consumer. As a brand we are unapologetically South African about our love for everything local, and this store is our latest expression of that culture.”

The design language and iconography for the entire store not only makes navigation simpler for the customer, but also embraces an authentic local tone in a way that represents all South African walks of life. Every element in Edgars Fourways Mall is designed to create a contemporary yet warm and friendly South African environment.

Because retail is always adapting to market and customer needs, Edgars Fourways Mall is designed exactly for that: for change. This enables the brand to advocate South African culture of its time through product and to continually embrace in-store experimentation newness, building an ever-growing Edgars experience.

The entire store environment is agile enough to allow departments to shift and adapt. Each department is set up with tracks that not only house the technical display lighting but also allows for feature lighting and other power requirements to be plugged in and suspended wherever needed as the departments move.

The brand is currently working on a further evolution of the new Edgars store design for Edgars V&A in Cape Town, which is anticipated to open in 2020.

Buying groceries online just got easier

By Catherine Black for TimesLive

These days, managing your life via your smartphone is nothing new – whether it’s organising travel, booking accommodation, banking, reading the news or tracking your fitness.

But when it comes to something as mundane as grocery shopping, apps that allow us to do this have taken longer to materialise – probably because shopping for a whole lot of smaller items and brands from different places is fairly complex and personal. Luckily, it seems technology has finally caught up.

As a Joburger, you can now choose from at least three grocery shopping apps such as Zulzi, OneCart and Grocerease, where you can order groceries, over-the-counter pharmacy items, liquor, pet food and even restaurant food from a cluster of stores in your area via a single mobile interface.

The app then uses the city as a warehouse, matching your delivery location with the stores closest to you among big retailers like Woolworths, Pick n Pay, Pick n Pay Liquor, Dis-Chem and Clicks.

Some apps also let you select the specific stores you prefer, which can be handy if you prefer a particular franchised Pick n Pay to the one closest to you, for example.

Once you’ve selected and placed your order, a personal shopper assembles your shopping cart on your behalf, and a driver – some companies use registered Taxify or Uber drivers – delivers it to your door. Most apps promise delivery within an hour or two, or you can select a scheduled time that suits you better.

As with other food apps like Uber Eats and OrderIn, you can monitor the progress of your order in real time.

With the arrival of these grocery apps, the days of a frustrating grocery shopping experience – the traffic, the parking, not to mention how time-consuming it all is – seem, thankfully, to be numbered.

SA retailers reveal deals for Black Friday 2018

By Lauren Hartzenberg for BizCommunity

Retailers and shoppers are gearing up for the biggest sale day on the retail calendar, Black Friday, taking place on 23 November this year. The event marks the beginning of the festive shopping season. It also allows consumers to save on Christmas shopping and retailers to boost sales and move stock before the festive season really kicks in.

Black Friday has picked up steam in South Africa since its entry into the local market in 2015, with a growing number of retailers and brands participating in the event each year. 2017 was the strongest Black Friday to date for consumer electronics sales in South Africa, and Superbalist celebrated its biggest trading day with over 118% year-on-year growth.

This year, many local retailers opted to extend the sale weekend into a week- or month-long affair, possibly to secure spend from those consumers whose payday only falls in the week after Black Friday.

Below are some of the retailers that have confirmed participation in Black Friday 2018:

@home
@home will offer discounts across categories on Black Friday. Deals include R3000 off a Smeg Mixer, R7000 off couches, up to R1,000 off pot sets, and further deals on kitchen, dining, décor, bedding and furniture ranges.

American Swiss and Sterns
TFG-owned jewellery stores American Swiss and Sterns will be offering in-store specials of up to 50% off selected jewellery and watches.

Clicks
Clicks is holding an online only Pre-Black Friday Extravaganza from 16 November to 22 November, that continues over the Black Friday weekend, in stores and online, and concludes with Cyber Week from 25 November to 2 December (online only). The deals are exclusive to ClubCard members.
The retailer has promised the following specials: Up to 70% off technology and accessories, up to 50% off beauty products, up to 50% off electrical products, up to 50% off household products, up to 40% off health products, up to 30% off baby products.

Dion Wired
Starting on 22 November at midnight, right through to 23 November, Dion Wired shoppers can save up to 53% on a variety of brands both in-store and online.

Faithful to Nature
Faithful to Nature is running its Black5Day Sale on its site from 19 to 23 November. Each day reveals new specials with savings of between 40% to 50% on wellness and eco-friendly brands like Wazoogles, Back2Nature, Bee Natural and Triple Orange.
The retailer will also donate a portion of their turnover from the Black5Day Sale to Endangered Wildlife Trust to support them in their animal protection movements, from poaching to climate change, habitat destruction and pollution.

FirstShop
FirstShop will run Black Friday deals from 21-27 November, with discounts across categories including laptops, desktops, monitors, hard drives, PC components, headphones, speakers, and PC peripherals.

Foschini
Shoppers can get access to Foschini’s best Black Friday deals by signing up to TFG Rewards to qualify for an exclusive preview taking place in stores nationwide on Thursday 22 November at 4pm. For extra offers and more info around the sale, customers are urged to sign up to Foschini’s newsletter.

Game
Game launched deals as early as 7 November to build up momentum for the main shopping event on Black Friday. The retailer promises discounts across all categories at all its 145 stores in South Africa and Africa on the day, and some stores will be opening several hours earlier than normal – some as early as midnight on 22 November – to accommodate the rush.
Additionally, on Cyber Monday shoppers will be able to pick up “phenomenal deals” on a variety of tech products including laptops, tablets, smartphones and digital accessories.

Makro
Makro is running a 5-day Black Friday promotion from 21-25 November 2018, with price cuts on over 26,000 products. Mobile POS systems will be rolled out during the sale, letting customers purchasing a small number of items pay while standing in a queue. In-store trading hours have also been extended for the period.
Interestingly, the retailer has partnered with Uber to offer a R50 discount on rides to and from Makro outlets in Johannesburg, Cape Town, Durban and Port Elizabeth. The voucher code MAKRO5DAY can be used twice per rider.

Markham
Markham is giving shoppers up to 50% off its fashion sale goods. The ‘Make your Mark’ Black Friday offer is also available in its Relay Jeans stores and on both online sites.
myTFGworld.com
Black Friday deals from TFG’s new marketplace include box sets of family favourites from Reader’s Warehouse at 20% off, fresh flowers and bouquets from Bloomable at 20% off, and a free retro phone with any Pylones purchase.

Pick n Pay
Pick n Pay got a head start on Black Friday, announcing online deals as early as 5 November. Online customers can expect discounts of up to 50% across various categories on the Pick n Pay’s online shop, including liquor, food, toiletries and household products. Deals have also been launched for select appliances. Deals will run weekly from 5 to 25 November.

Pricecheck
On Black Friday, price comparison site PriceCheck will have a list of curated Black Friday deals, encompassing all site-wide deals either above 30% or equal to R2,000 or more in saving. PriceCheck’s Black Friday deals will run from 19 November to 26 November, with category specials running daily in the build-up to Black Friday.

RunwaySale
Online fashion retailer RunwaySale will be running a week-long promotion, starting at 5am on 19 November and ending at midnight on 25 November.
Daily escalating discounts will be available on thousands of designer fashion and accessory brands, culminating in up to 80% off. There will also be exclusive offers for VIP shoppers, early launch sales and other daily pop-up specials.

Shoprite
Shoprite is promising “lower prices than ever” with up to 50% off on selected products on Black Friday. All deals are valid on 23 November 2018 while stocks last.

Sportscene
Sportscene Shoppers can score up to 75% off selected sneakers and shop a curated selection of streetwear apparel and accessories at up to 50% off.

Superbalist
Superbalist is running various Black Friday specials for five days, from 23 to 27 November, with new deals unlocked each day. These deals will be revealed via email, on the mobile app and via a Facebook event. Superbalist has also super-sized their 2018 Black Friday sale to run for five days.

Takealot
Takealot’s famous Blue Dot Sale will run for five days with discounts of up to 60% on Black Friday, throughout the weekend as well as on Cyber Monday and Takealot Tuesday. Download the Takealot.com app for access to pre-Black Friday sales, app-only deals and sneak previews.

Teljoy
South African online retailer for electronics, furniture and household goods, if offering Black Friday discounts for a whole week, from 19 November to Cyber Monday on 26 November. Brands on sales include Hisense, Panasonic, Huawei, HP, Mecer and Defy.

The Fix
Fashion retailer The Fix will have buy-one-get-one-free offers both in-store and online this Black Friday. TFG Rewards customers get exclusive access to Black Friday offers at The Fix all day on Thursday, 22 November.

The Gadget Shop
The Gadget Shop will run a Black Friday sale from 23-25 November, with 20% off all products except for DJI drones, and up to 50% off selected products. There will also be buy-one-get-one-free specials on selected products. The Gadget Shop will also run Cyber Monday online-only deals.

Toys R Us
Toy retailer Toys R Us says it will be running Black Friday deals on its top brands with up to 70% off.

Zando
Zando is offering up to 90% across categories on its site, including on major brands like Adidas and Puma. Beginning at 00:01 on Friday, 23 November the Zando Black Friday sale will run over the entire weekend including Cyber Monday.

Online retailer Takealot says that its 2017 Black Friday sale will be the biggest its ever had, with almost every product category on the site expected to host sales.

According to CEO, Kim Reid, over 15,000 products will be discounted starting on 24 November, with the majority seeing up 60% off the normal price tag, and some prices going as low as 70% and 80% off.

The retailer has dubbed its Black Friday weekend sale as the Blue Dot Sale, which will run for five days: from Black Friday on 24 November, through the weekend to Cyber Monday on 27 November. The retailer said it will then follow up with Takealot Tuesday on the 28th.

Noting a big rise in the number of mobile users, Reid said that Takealot would start with Black Friday deals earlier – from 20 November – with app-only exclusive deals.

Despite the struggling economy, and the tough year seen in 2017, Reid said that the company has not seen much of a slowdown during the year, and is only expecting volumes to increase over Black Friday and into the festive period.

The group said it expects volumes to increase by 50% compared to 2016, where sales reached R56 million. Black Friday has seen enormous growth in popularity in SA – 2016’s sales were up from R17 million in 2015, and way up from R1 million in sales in 2011 when it held its first Black Friday sale, it said.

According to Reid, technology products, fragrances and toys traditionally perform well on Black Friday, but the retailer is anticipating a spike across all categories.

“While the big ticket items like games consoles and TVs are popular as pre-Christmas buys, our highest volume sales on Black Friday are often driven by everyday consumables, like nappies, dog food and coffee,” he said.

Website downtime

In 2016, Takealot experienced some technical issues with the site being overloaded by eager shoppers, and transactions failing due to payment gateways (especially 3D Secure) buckling under the unprecedented transaction volumes.

South Africa’s banks have already said that they have been upgrading infrastructure, and have technical teams on standby to handle the expected spike. Takealot, meanwhile, says it is preparing for five times the traffic seen on a typical payday.

“Our checkout process ran into problems on last year’s Black Friday because the banks’ payment gateway fell over from the surge of online shoppers across the country. The combination of all the retailers running Black Friday sales meant that they simply couldn’t handle the volume of transactions,” Reid said.

For 2017, he said that the company is continuously making changes to its systems and processes to ensure it doesn’t leave customers disappointed.

“We’ve bolstered resources across the business – from our engineers and developers to customer service shopping assistants, warehouse staff to Takealot Delivery Team drivers, to manage the increase in volume,” he said.

Source: Business Tech

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My Office News Ⓒ 2017 - Designed by A Collective


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