By Matthew Kramer for Home Business World
As a result of the pandemic, Messe Frankfurt will not be holding any of its own physical trade fairs at the Frankfurt exhibition grounds between January and March 2021. The company is revamping its spring trade fair calendar to focus on new synergies and new digital offerings, and will move Ambiente to April 17 to 20, 2021.
From April 17 to 20, 2021, the Ambiente, Christmasworld and Paperworld shows will be making a once-only appearance as a joint event in Frankfurt: the International Consumer Goods Show – Special Edition. The physical event will be actively supplemented with digital offerings as part of Consumer Goods Digital Days, which will also be home to the purely digital Creativeworld, an event that is taking a one-year hiatus as a physical meeting place in 2021.
The company noted that it has already organised 13 large trade fairs at various locations in China since the crisis began. However, now that it is not only governments tightening travel restrictions, but also companies, the latest pandemic developments are causing growing uncertainty amongst trade fair customers.
Wolfgang Marzin, president and CEO of Messe Frankfurt, said, “It is important for our customers that we make a decision at an early date, as it would otherwise be time for them to begin investing in their trade fair presentations. Messe Frankfurt will continue working closely with its customers to ensure that its decisions serve the interests of the exhibiting industries.”
Double A displayed its unique biotechnology capability, which the paper maker says translates into smoother paper, double-sided printability and superior bulk for better printing, at Paperworld Middle East.
Messe Frankfurt has announced that the 2016 edition of Paperworld saw a total of 1 608 exhibitors from 59 countries, compared to 1 636 exhibitors in 2015. Of the exhibitors, 261 came from Germany and 1 347 from abroad.
This year, the trade fair welcomed 36 733 visitors, down from 39 278 in 2015. The number of international trade visitors from 139 countries remained stable at the same high level as in 2015.
The biggest nations in terms of visitor numbers were Italy, the United Kingdom, France, the Netherlands, Poland, Turkey, Spain, the USA and Greece. Particularly numerous were new visitors from Turkey, the Ukraine, Columbia, Argentina and Iran.
For the three parallel shows of Paperworld, Creativeworld and Christmasworld there were around 83 000 German and international trade visitors, approximately the same as in 2015 – 83 867.
According to a poll conducted by Messe Frankfurt, the exhibitors of all three trade fairs were very pleased not only with the extremely good level of orders but also with the high degree of trade-buyer internationality and the excellent contacts made. All three parameters rose in comparison to last year.
“In addition to increasing the number of exhibitors, we also succeeded in attracting more new international buyers to Frankfurt and were thus able to further improve our exhibitors’ sales chances. Spurred by the positive economic indicators, the many visitors were more than willing to place orders,” says Detlef Braun, member of the board of management of Messe Frankfurt.
tesa exhibited its glue and adhesive products for the office and back office environments at Paperworld 2016, held in Frankfurt from 31 January to 2 February.
Falk Butterwegge, head of Office Supply, Stationery & Online, told The Office Times that there is still plenty of potential for resellers to expand their sales of facilities management (FM) products and gain additional business from their customers.
tesa uses its experience in the DIY and decoration industries to help develop and market products for the office supplies sector.
Falk Butterwegge stresses the need to present the products to show their key advantages and demonstrate the wide range of uses for glues and adhesives in the workplace brought about by new technology.
Paperworld, the annual stationery and office products show in Frankfurt, Germany, kicked off on Saturday 30 January to a mixed reaction from vendors and attendees.
Certainly this year, with Hall 3.1 closed and the Paperworld Plaza concept not taking place, there is a much stronger emphasis on the creative, hobby, craft and social stationery sectors where, to be fair, the halls seem vibrant and busy.
Office supplies are pretty much grouped into just one hall (3.0), in addition to suppliers from the Far East that are located in another area of the exhibition centre and the RemanExpo show for compatible and aftermarket ink and toner products.
Traffic in 3.0 was generally fairly quiet on the first two days of the show, although – as usual – some vendors were happier than others with the number of appointments and visitors to their stands that they had. More international buyers are expected on Monday and Tuesday, however.
Interestingly, some important OP resellers have either reduced the number of purchasing people they are sending to Paperworld or not present at all, which will be a concern to organiser Messe Frankfurt.
A strategic meeting between Messe Frankfurt officials and members of the Paperworld working group took place this morning, and they will no doubt be looking at next year’s Plaza programme and what can be done to boost the show in the intervening, non-Plaza years.
By Andy Braithwaite for OPI.net
Paperworld, the international trade fair for paper, office supplies and stationery products, will be held in Frankfurt, Germany from 30 January to 2 February 2016.
Paperworld has revealed the up-and-coming trends that will influence the paper, office supplies and stationery sector.
The proposed Hall 3.1 at Messe Frankfurt will be closed during Paperworld 2016 after not enough members of trade association PBS-Markenindustrie gave their support to a common exhibiting area.