Tag: online

By Megs Hollis for BizCommunity

Are you looking for creative ways to market your small business? Here are 12 fun, creative and (most importantly) free ideas that you can implement in your business today:

1. Google My Business

Your Google My Business listing is the absolute first thing that people see when they are looking for directions to your business, looking for your phone number, or your trading hours. Plus, it helps support your SEO efforts. Not only do you want to ensure that your profile is fully up to date, with great photos and positive reviews, but did you actually know that you can create offers through Google my business?

2. Instagram reels and stories

Instagram Reels are continuing to get brands organic reach. It doesn’t matter what your following is, but almost always, you will see that your real views are higher than the number of followers that you have, which is unheard of on other social media platforms bar TikTok. The main factors affecting your Reels’ success apart from the content itself are the audio you use, and the cover image.
Reels have just been rolled out to Facebook too.

3. Instagram guides

Looking for a way to repurpose content that you have already created and posted on Instagram? Look no further than Instagram Guides. This is a perfect format for curating your bestsellers, or even communicating a menu or pricelist.

4. Facebook and video animations

Video has long been a preferred format by the Facebook algorithm. Programs such as Canva allow you to animate short format slides and make something that would have just been a static post or a carousel into an MP4 with the touch of a button.

5. Email marketing

Email marketing is next on the list. Email marketing is an absolutely brilliant platform for ROI and is perfect for small business owners, particularly for driving website traffic. Just make sure to use UTM tracking links with all outgoing sends so you can see what is working and what isn’t!

6. LinkedIn carousels

You can mimic carousels on LinkedIn with their upload PDF functionality. Remember to use at least three (unbranded) hashtags on your LinkedIn post, as this will also aid your organic reach.

7. LinkedIn Newsletter functionality

Have you heard of LinkedIn’s all new Newsletter functionality? This allows both brands and pages to notify people of when you post an article, via their app and also by email notification! Be sure to jump on this new functionality before your competitors do.

8. “Open to” services on LinkedIn

On a more personal note, if you are a service-based business, you can now enable the “open to” and Provide Service on LinkedIn. It seems LinkedIn is keen to jump on the gig economy, following the insane success of websites likes Fiverr during the pandemic.

9. WhatsApp for Business

WhatsApp for Business is available for free for iOS and Android users, and it really allows you to up level your game on WhatsApp. The tool has nine additional pieces of functionality over and above regular WhatsApp has, including a business profile, catalogue and some advanced messaging settings to get back to more customers, faster.
Use your WhatsApp status to broadcast promotional messages as well. When customers swipe up it initiates a direct chat with your business.

10. YouTube subscribe link and YouTube Shorts

Add the below code snippet to the end of your channel URL, and visitors will actually see the pop-up box asking if they want to subscribe.
Code snippet: ?sub_confirmation=1
Example: https://www.youtube.com/c/MegsHollis?sub_confirmation=1

The other one to look at is YouTube Shorts. Just post your vertical video that is shorter than 60 seconds – without any copyrighted audio – and the hashtag #Shorts and voila: you are officially live on Shorts.

11. Email signature

Undoubtedly one of the most under-utilised platforms is your email signature. How many times do you send emails in a day, and how many people receive them? It’s a great way of driving website traffic, and really gets people who you’re chatting to anyway better acquainted with your business.

12. Mini social media and website audit

Why not conduct a mini social media audit? Refresh your profile picture, update your cover pages and implement Linktree or LinkinBio on your Instagram to ensure y ou can more effectively drive traffic. They both act as mini switch boards, and have basic analytics to help to see who went where.Look at your website with a critical eye and see what you can possibly update with your consumer hat on. Key things to watch out for are site speed, whether the site is optimised for mobile, and how many clicks it would take someone to check out if your site is e-commerce enabled.

Source: ITWeb

Driving school operators in Gauteng have vowed to shut down all driving licence testing centres (DLTCs) in the province, as they intensify efforts to have the online drivers’ licence booking system suspended.

Members of the National Driving School Association of SA (NDSASA) have been protesting since 24 February, saying the system has continuous glitches that prevent them from booking their clients.

The Department of Transport and Road Traffic Management Corporation (RTMC) introduced the system to modernise services offered at the DLTCs and also help remove barriers to access and reduce opportunities for corrupt practices.

Earlier this month, the RTMC also announced upgrades to the system, introducing online payments for online licence booking.

This, it said, was designed to enhance online renewals and bookings to create a seamless booking experience when using online booking services.

However, the NDSASA is demanding the system be immediately suspended, saying the system is “not functioning well and is too slow”.

The group wants the one-time password system removed from the platform, as it claims this delays the booking process.

Secondly, it demands the removal of the e-mail address “because not all people who are using the system are having e-mail addresses”.

Lastly, the group wants authorities to fix the error messages that keep appearing on the system.

“We met with the Gauteng Department of Transport and they promised the system will be better today,” Abel Mositsa, NDSASA president, tells ITWeb.

“They promised to remove obstacles that are blocking us to book slots on the system but they didn’t do it. The system is still slow and not working. We have been complaining about this system since in 2018 when it was introduced and even today it’s not working properly.

“Today we are closing all 32 DLTCs in Gauteng; members all over have started closing the stations. Leadership of NDSASA will visit the stations, ensuring all are closed. We requested members to report on the progress and they are closing the centres as we speak.”

Major roads in Gauteng were gridlocked on 24 February as NDSASA members protested, leading to massive traffic delays.

Mositsa says NDSASA members marched to RTMC’s offices on 24 February and were told that people responsible for system changes were in a meeting in Midrand Waterfall office park, one of the RTMC offices.

“We arrived there and we met with an official who promised us they will remove some of the glitches on the systems that are preventing us to make bookings for our clients…but it hasn’t happened.

“Basically, they are fixing the system and the NDSASA wants the system to be put aside and then be re-introduced properly when it’s perfect.”

However, Simon Zwane, RTMC spokesperson, says: “The protesters have not sought an engagement with us. The glitches have been resolved and the system is stable today.

“We are listening to the feedback from users and continuously making improvements to ensure a better customer experience.”

By Given Majola for IOL

Research released by Visa this week shows that consumers were optimistic about economic recovery, increasingly comfortable spending on non-essentials, luxury items, dining and travel.

The study that tracks the impact of the pandemic on consumer attitudes and spending across Central and Eastern Europe, the Middle East and Africa (CEMEA) revealed that in South Africa, 42% of consumers said they now shopped for groceries online.

Overall, Visa’s survey found that the Covid-19 pandemic had created significant opportunities for the e-commerce channel, especially those retailers entering the digital economy for the first time, and those consumers who made their very first online purchases.

Visa South Africa Country Manager Aldo Laubscher said their research showed how the Covid-19 pandemic had transformed the way the region’s consumers spend their money, with many of these significant behavioural changes likely to continue after the pandemic.

“As online shopping and contact less payments become the ‘new normal’, it is more important than ever that businesses adapt to the changing consumer demand for a digital experience, which is increasingly seen as a safer and more seamless alternative to cash,” Laubscher said.

By Martin Hesse for IOL

Among the many topics covered in the recent three-day annual summit of the South African branch of Singularity University (or SingularityU), which hosted a terrific international line-up of speakers, was the new world of retail, which merges traditional and online shopping in exciting, innovative ways.

In her presentation “The Retail Revolution”, Kayleigh Fazan, founder and owner of the International Retail Academy, said this revolution was happening under our noses.

“In 2020, $4 trillion was spent online, a staggering third more than 2019. Of course, 2020 was a far-from-normal year, but nonetheless … Oxford Street department stores have closed. Global brands have vanished. Businesses are disappearing overnight. It’s shocking to see.”

She said three key trends were happening in retail:

1. Retail is un-retail. Shops are springing up that don’t actually sell products. “An example is Samsung 837, the Samsung concept store and repair service in New York. Nothing inside that space can be physically bought except the coffee. Imagine thousands of square feet with no sales budgets and no inventory. The space is filled purely with experiences. Another example is the demonstration store in which, again, nothing is actually sold. Instead, everything is shipped,” Fazan said.

2. Omni-channel is yesterday’s news. “It is no longer enough to simply have an omni-channel marketing strategy (using both physical and online channels through which to sell a product). Global consumers now demand a unified experience, allowing them to move freely and smoothly across channels with live visibility of inventory and pricing.”

3. The store as a stage. “If you’ve heard of retail theatre, you’ll know that stores have activation days, seasonal offers, promotions and campaign launches, but these don’t last. They are moments in time. The stage goes back to normal and consumers dial out.

“Millennials scroll through an estimated mile of content every day. This suggests that the mobile phone offers things that the store environment is currently lacking and consumer expectations are changing rapidly. Retailers need to build a star cast of employees, consider their products as the props on the stage, while their customers are the audience.”

Shoppers unite

In another talk, “The Future of Shopping”, Elizma Nolte, regional marketing manager at Facebook Africa, also identified key trends among consumers and retailers, mirroring Fazan.

“The future of shopping is an exciting space where online and offline will be merged. It’s going to bring new digital experiences to our lives, be immersive and allow for experiential shopping,” Nolte said. She said social media has really become the way for people to discover products. “Online consumers are embracing digital tools and they want brands to meet them in that space.”

Another trend is “shopper-tainment”. Said Nolte: “People don’t just go shopping because they need to get something; they go shopping because it’s fun, it’s an experience, a way to hang out with friends. This has led to the rise of live shopping. There’s been an incredible 200% increase in live shopping over the past year, and research done in emerging markets, including Africa, showed an increase of 68% in live shopping over the last year.

“This trend is very fashion-focused at the moment, but what about sports equipment and auto accessories? It’s all about adding experiences, across many different products, again and again. People want brand interaction, for brands to respond to their comments or queries and to assist when something they want is not available.”

The third trend Nolte identified was augmented reality. “Augmented reality is really helping bridge the gap between offline and online, as it works through the entire shopping funnel. For example, if there’s a sofa you’re thinking of buying, augmented reality lets you see what it would look like in your own living room. There is much excitement about augmented reality with 75% of businesses globally stating that they are looking at using augmented reality in one way or another, a figure that is up from 40% in 2020,” Nolte said.

She said a big problem is that there is growing demand for products and growing demand for experiences, but we don’t have additional time. “This is where we rely on recommendations, and usually a machine is making the recommendations. Netflix has been doing it for a very long time – 80% of content that you watch on Netflix is because Netflix recommended it to you. Spotify is very similar: over the last five years, they’ve driven 2.3 billion hours of music discovery.”

Nolte said artificial intelligence would be used more and more across retail and social platforms to refine the recommendation process. “The machine will learn what you’re interested in and present this to you in fun and interactive ways.”

 

A new fake online shop is scamming South Africans out of money by claiming to sell stolen goods recovered from the looters who ransacked stores in July’s unrest. This is according to a recent report by MyBroadband.

  • Bulksales.store was brought to the attention of MyBroadband after one of our forum members asked whether it was a scam site
  • It has one Hellopeter rating was available — a negative review from a customer claiming to have lost money and stating that the store was a scam
  • The site looks clean, with a professional-looking design
  • It carries huge discounts on premium tech products, which included products like an Xbox Series X selling for R6,000, a discount of 50% from its normal price R12,000
  • The site claims that it was selling the items “so that all looted store (sic) can get their insurance payouts”
  • Major retailers like Game, Makro, Incredible Connection, HiFi Corp, Matrix and iStore were shown on the page, implying that the recovered loot was originally from these stores, but such stores deny they are reselling stolen goods
  • Contact Us section had a warehouse address which was actually an office space
  • No contact number available, only an email address
  • Plagiarised Terms and Conditions copied largely (83%) from a business-to-business marketplace called Lantador
  • Suspicious Return/Refund section was generated using a generator tool
  • Expensive courier options with a R1,800 Express option.
  • Unusually long delivery times ranging from 3 (Express) to 31 days (Standard)
  • The support phone number was listed on Truecaller as “Scam”

By Zodidi Dano for IOL

The University of Cape Town has launched an online high school which will be doing its first intake in 2022.

UCT Vice-Chancellor Professor Mamokgethi Phakeng made the announcement on Wednesday at a media briefing.

“The University of Cape Town is committed to playing our part in addressing the systemic challenges facing our education system. As a result, we have taken the bold step to launch an innovative online high school in January 2022, where the academic excellence of UCT can be extended to high school learners across the country.

“The UCT Online High School will create a new opportunity for learners across South Africa to choose an aspirational school and unleash their potential,” she said.

The online high school will be opening for admissions applications on Wednesday, July 21, with classes starting in January next year.

Phakeng said the university was following in the footsteps of some of the international prestigious universities such as Stanford’s Online High School. It is the first university in Africa to extend its expertise and impact to the secondary schooling market through an innovative online modality.

The online high school which was created in partnership with Valenture Institute followed nine months of discussions, research and engagements with government and other stakeholders.

The online high school will follow the CAPS aligned curriculum.

Valenture Institute chief executive Robert Paddock said the online high school was an ecosystem that would include a free online learning school platform, extensive support, expert teachers and coaches as well as a blended learning micro school (using existing infrastructure as a co-learning space with mentor supervision).

The tuition would cost R2 095 a month. The admission fee was R200 and there was an enrolment requirement.

The school would be from grades 8 to 12. However, the Grade 12 intake would be in 2023, Paddock said.

IsiXhosa and IsiZulu would be offered in the first year but more African languages would be added as the years progressed.

Grades 8 and 9 would have 10 subjects, with subjects to be added every year. While grades 10,11 and 12 would have 14 subjects. The teacher-learner ratio was 1:30.

Paddock said the online high school was created with core principal pillars.

  • Personalised pacing – Learners would have their own crafted personalised learning schedule which would be monitored by teachers.
  • Mastery- based – no learners progressed to the next learning level until they mastered the level they were in.
  • Caring teacher and support coaches – That offered the learner individual support.
  • Support and self–discipline – Learners would be held accountable to reach their goals.
  • Science of online learning – The school was designed to address the needs of an ever-changing world.
  • Data driven – Keeping track of learners’ progression and teachers.
  • Paddock said exclusive online learning was not a solution for children in rural areas.

He said there was a free Open online platform accessible to everyone for high quality education content purposely built for online work, but the difference would be that the free online platform would not have teaching support.

On the Open online platform, learners had full access to a self-paced curriculum where they could progress at their own pace through expert designed interactive notes, videos, animations, simulations, practise assignments, quizzes and more.

UCT Chair of Council Babalwa Ngonyama said: “Entering the secondary school market with an innovative blended learning solution is certainly a bold move. But it is also a logical extension of UCT’s mission to advance a more equitable and sustainable social order.

“The university’s transformative purpose is not just to change how we do things on campus, but to renew our society and give our nation the possibility of a better future. As Vision 2030.”

 

By Grant Lapping, MD at DataCore Media

Even with the good news of successful vaccine trials around the world, we’re most likely still months away from the end of the COVID-19 pandemic. Consumer behaviour is far from returning to normal and it seems unlikely that people will return to all of their former habits when we leave the world of lockdowns and quarantines completely behind.

Indeed, recent research from McKinsey indicates that South African consumers have been in no rush to resume old behaviours, even when lockdown restrictions eased to Level 1. Its consumer survey data shows that 60% of consumers are not yet resuming normal ‘out of home’ activities.

Spending more time at home translates into spending more time online. Consumer research from Mastercard shows that 76% of South Africans learnt to bank online and 52% learnt to manage their health and get their medicines online under lockdown. Some 52% agreed they have spent more money on virtual experiences than they did before the pandemic.

At a time when people’s movement is restricted, we have thus seen explosive demand for online services. The size of South Africa’s digital ecosystem has grown vastly, with many consumers who were forced to reluctantly move online to shop, find entertainment and work under lockdown discovering that they actually prefer it.

No return to analogue

It seems safe to assume that many, if not most, will continue to use digital tools and channels rather than analogue ones, even when it’s safe to go to big gatherings again or shop without a facemask. This significant migration to digital media and channels creates exciting opportunities for companies to reinvent the ways in which they interact with consumers.

Suddenly, the universe of consumer data that South African brands have at their disposal has expanded. As people shift online, they leave traces of their preferences, interests and behaviours behind in the form of digital signals. Brands can harvest this data to drive a better understanding of the consumer.

However, getting the full value from this data may require a mental shift for some marketers. The data is only truly valuable when it is used to create more personalised customer engagements and experiences. If brands continue to push out generic campaigns rather than messages targeted to personal wants and needs, the data is wasted.

Interestingly, it seems that many marketers, like some consumers, were forced to test digital channels more rigorously under lockdown. Research from Integral Ad Science (IAS) surveying 36 companies in South Africa found that digital media spend fell far less under lockdown than overall media spend.

Digital media spending only contracted 3.7% compared to 18.8% for above-the-line and 26.6% for below-the-line. A third of the companies in the survey indicated that they increased digital spend by up to 50% and 25% kept it stable. This indicates that many brands are following their customers online.

It also supports our view at DataCore Media that brands are reviewing media spending in difficult economic times, looking towards digital channels that give them great accountability and measurability of performance from exposure to a marketing message to the conversion of a customer.

Flexibility and cost savings

The flexibility and low entry costs of digital media are also factors at a time when brands are reluctant to commit large budgets. Digital media plans give marketers the ability to optimise spending to improve results as well as to rapidly adjust campaigns in a volatile market where we can’t be sure we won’t see more lockdowns or virus surges.

Beyond marketing, many brands will need to think about how they can better deliver their offerings in a virtual paradigm. Large retailers that don’t offer frictionless home delivery will lose out to competitors who do; gyms may struggle to get some people back after they’ve become used to online classes; and restaurants will need to evaluate how they compete with dark kitchens.

Over the next few months, digital adoption will become even stronger in South Africa. We’re seeing digital marketing and digital consumer behaviour starting to reinforce each other through a feedback loop. As more people go online, more brands follow them. As brands create more and better digital experiences, more people have more reasons to be online.

Traditional brands that are not taking note of this trend risk falling behind the curve.

Black Friday goes online

By Georgina Crouth Time for IOL

Deals for more days, greater choice and other enticements, just to keep customers out of brick-and-mortar stores – that’s how retailers are responding to a pandemic Black Friday because Covid or no Covid, the sales bonanza is here to stay.

E-commerce is estimated to have surged by at least 16% this year in South Africa and Covid-19 has changed the game for retailers.

In May, Nielsen found 65% of South Africans shopped less at supermarkets due to Covid-19, while those who already shopped online shopped more (29%) and 21% continued as before.

Marketing agency HaveYouHeard head of insights Claudia Schonitz says: “Many, many South Africans have emerged from the pandemic with considerably less spending power. Not only will this put pressure on brands and businesses to fight for less, they will need to work harder to convince consumers to support them.

Schonitz says the most noticeable shifts have been in three “domains”: social, home and e-commerce.

“When it comes to social, many people have realised just how much they need others and, over the next 12 months, connecting socially will be central to much of our activity and behaviour.

“We have become better at not doing much (while also doing more in the home) and enjoying it. This, I predict, is a behaviour that will persist for much longer.”

HaveYouHeard’s recent survey found 81% of respondents who shopped for groceries online stated that safety from Covid-19 was the biggest benefit to online grocery shopping, but only 27% said they were likely to continue once Covid-19 was no longer a threat.

Remember, remember the sales of November

Last week, announcements came in thick and fast about how brick-and-mortar stores would be offering Black Friday for the entire month of November.

Pick n Pay has extended Black Friday to two weeks, with more deals in store and online. John Bradshaw, retail executive for marketing at PnP, says, “Black Friday is a very busy trading period so we’re extending Black Friday to two weeks to keep our customers safe and able to shop for great deals at their leisure. We will also be limiting the number of customers in our stores at any one time to keep everyone safe, with highly organised queueing.”

The retailer says its stores are better prepared this year, after extensive planning with suppliers, and they’ll be opening as many tills as possible to keep customers from queueing as much as possible.

In-store deals will also be available online, but the retailer will run online only deals before launching its in-store deals, with new deals being added every few days.

Massmart stores Game and Makro are running Black Friday deals for all of November. Game has increased staffing levels and expanded its Uber Eats partnership for Black Friday to ensure it is able to meet customer expectations. It is also offering its 1 Cent Price Surprise on all Black Friday purchases. Both retailers will be spreading their deals out over different weeks. Game’s first set of deals will be announced and launched online at midnight on November 1 and be available exclusively for that week.

Uber Eats is the exclusive delivery partner for small electronics and home office essentials. Consumers are promised a delivery time line of 10 to 14 days on all Black Friday orders, with the delivery fee being capped at R90 – except for large appliances such as fridges and chest freezers, which will carry a R70 surcharge per item, per order. Newsletter subscribers will have early viewing access to all Black Friday deals.

But don’t expect door-busting deals in-store: Game stores will only trade between 9am and 6pm during the week, Saturdays from 9am to 5pm and Sundays from 9am to 4pm.

Cyber Monday will run exclusively online.

Makro similarly says it will be offering “unbeatable specials” for a week at a time, which are not to be repeated.

There’s also 10% back in mRewards for the opening week (November 2 to 8) on all non-promo general merchandise in store and online; the delivery fee is capped at R90 (excluding extended range items and commercial orders); free locker delivery on qualifying orders; same-day delivery on grocery and liquor orders through the One Cart app; 50 new deals every week.

Warrick Kernes from the Insaka eCommerce Academy says brick-andmortar stores have been forced to prepare for an online surge to avoid the risk of Black Friday becoming a super-spreader.

“E-commerce has been growing 25% year-on-year over the past decade but its growth this year has been stepped up: consumers were forced to adopt processes and tech that they should have used before, because of the joy and ease of having things delivered at home or office.”

Kernes says while many industries were negatively affected by Covid, e-commerce has benefited greatly because consumers have cottoned on to the convenience.

The spectre of Black Friday, though, raised concern about super-spreaders: “Even if we don’t see a second wave in South Africa, retailers would not want to encourage shoppers to come in droves to stores for big-screen televisions, etc.”

Spreading out the sale makes sense for any seller because there’s less “noise” around the day, customers get to pick their deals calmly and they aren’t bombarded by marketing material.

Massmart’s strategy is “genius”, he says: “Consumers aren’t going to shop around as much, so the retailers can close sales quicker. Their teams can handle the influx of deals and the processing and dispatching of orders. Spreading it out allows for a quieter team, which means retailers can deal with more sales and not overload the couriers.”

Towards the end of a year scarred by a pandemic and economic devastation, online retailers can expect a bumper sales period because shoppers would want to avoid physical retail stores and shopping malls over Covid19 fears – and capitalise on deals, more than ever.

Kernes believes this is a massive opportunity for online sellers in South Africa to benefit.

 

Source: Business Insider SA

Online business registrations are surging in South Africa, FNB says.

The dire financial consequences for many during South Africa’s lockdown have forced business owners to change their strategies and business plans in order to survive, it believes.

Many have used the lockdown period to either open their own personal services, or to formalise existing business for relief funding and operating permits.

Online business registrations are surging in South Africa, says First National Bank, as South Africans change course to adapt to the impact of the coronavirus pandemic on traditional businesses.

The country’s strict lockdown meant that mining and manufacturing ground to a halt for weeks. The impact on the hospitality sector was also devastating, resulting in job losses for many South Africans and a sharp economic decline.

The dire financial consequences for many have forced business owners to change their strategies and business plans in order to survive, with many using the lockdown period to either open their own personal services, or to formalise existing business for relief funding and operating permits, the bank believes.

FNB data shows an increase in the number of businesses using a government initiative where entrepreneurs use the BizPortal.gov.za website to register their new businesses at the Companies and Intellectual Property Commission (CIPC).

Gauteng led with 44% of applications followed by KwaZulu-Natal at 13%, Mpumalanga at 10%, and the Western Cape at 9%.

“We are seeing a strong uptake through this portal as well as an increase in applications through our normal CIPC interactions, where clients can register a company on FNB’s website. This indicates that more and more entrepreneurs want to formalise their businesses in order take advantage of new opportunities presented as a result of Covid and further benefit from financial support provided by both private and public sector,” says Lauren Deva, head of sales for transactional products at FNB Business.

“When the BizPortal started, we initially had an average of 700 registrations a month. However, this significantly increased to 14,000 registrations during the lockdown period, between April and end of August. On average 2,800 businesses were registered per month via the portal,” says Deva.

 

Makro and Game unveil Black Friday plans

Source: Supermarket & Retailer

Massmart has revealed the Black Friday 2020 plans for its Game and Makro retail stores. Both Game and Makro will be running Black Friday deals throughout November 2020, instead of their previous strategy of only releasing deals for a restricted three- to five-day period from 27 November.

This year, Black Friday deals from both stores will run from 2 – 29 November.

Massmart added that this plan will involve spreading deals over the month of November rather than concentrating deals into just one week or day.

“Black Friday traditionally sees high concentrations of shoppers in retail stores across the country, which can create a challenging shopping environment,” said Massmart Corporate Affairs Executive Brian Leroni.

“Therefore, we have taken the decision to reimagine the way we do Black Friday in 2020.”

“In an effort to create a more consumer-friendly Black Friday experience while adhering to all COVID-19 and social distancing protocols, Makro and Game have taken the decision to extend the duration of our Black Friday promotion,” Leroni said.

South Africa’s most popular Black Friday stores

Leroni added that Massmart’s research has shown that Game and Makro are South Africa’s most popular Black Friday shopping destinations.

“To further improve the shopping experience during this period, Game and Makro have, after analysing the Black Friday shopper information available to us, taken the decision to provide our customers with more opportunity and time to benefit from the Black Friday prices by rather releasing new Black Friday deals each week during the month of November,” Leroni said.

“These unbeatable specials will only run for the week in which they are announced, and will not be offered again – so we encourage shoppers to take advantage of the deals each week, rather than waiting until the end of November as they normally would.”

More information about the incredible deals including some big-ticket items such as large appliances, electronics, home living items, televisions and more will be provided in the coming weeks, the company said.

It added that sneak previews of some of the deals will be available on the Game and Makro social media feeds and email newsletters.

“Customers can subscribe to Game and Makro newsletters on each of the brand’s websites for sneak previews,” Massmart said.

 

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