By Matthew Kramer for Home Business World
As a result of the pandemic, Messe Frankfurt will not be holding any of its own physical trade fairs at the Frankfurt exhibition grounds between January and March 2021. The company is revamping its spring trade fair calendar to focus on new synergies and new digital offerings, and will move Ambiente to April 17 to 20, 2021.
From April 17 to 20, 2021, the Ambiente, Christmasworld and Paperworld shows will be making a once-only appearance as a joint event in Frankfurt: the International Consumer Goods Show – Special Edition. The physical event will be actively supplemented with digital offerings as part of Consumer Goods Digital Days, which will also be home to the purely digital Creativeworld, an event that is taking a one-year hiatus as a physical meeting place in 2021.
The company noted that it has already organised 13 large trade fairs at various locations in China since the crisis began. However, now that it is not only governments tightening travel restrictions, but also companies, the latest pandemic developments are causing growing uncertainty amongst trade fair customers.
Wolfgang Marzin, president and CEO of Messe Frankfurt, said, “It is important for our customers that we make a decision at an early date, as it would otherwise be time for them to begin investing in their trade fair presentations. Messe Frankfurt will continue working closely with its customers to ensure that its decisions serve the interests of the exhibiting industries.”
Messe Frankfurt South Africa, a subsidiary of one of the world’s leading trade fair organisers, is proud to announce the acquisition of Hobby-X, the premier event for the hobby, arts and crafts supplies sectors in South Africa.
In March 2020, Hobby-X celebrated 23 years. It is a visual, interactive, creative and entertaining event. In 2020, the event featured around 140 exhibitors across the hobby, craft and leisure industries and welcomed more than 14,500 trade and public visitors.
The first Hobby-X edition under the new owners will take place from 4 to 7 March 2021. The sellers of the event will continue to support the efforts of Messe Frankfurt for the 2021 show.
“We are convinced that Hobby-X is a great addition to our South African events portfolio. It shows that even with the currently challenging market conditions, we do invest in the future and believe in personal encounters”, says Detlef Braun, Member of the Executive Board, Messe Frankfurt.
“Expo Trends, former organizer of Hobby-X, has done an incredible job of establishing the show as a solid platform for independent business owners to find suppliers and source relevant products for their stores. For hobbyists and crafters, Hobby-X is the place to find all the equipment, supplies & ideas they need to take their hobbies to the next level. Lockdown has seen many more people turning their hobbies into income generating opportunities as well as pastime activities and this platform satisfies that need. Messe Frankfurt is excited at the prospect of taking this event to the next level,” says Joshua Low, Managing Director of Messe Frankfurt South Africa.
“We are delighted to be working with Messe Frankfurt and are confident in their ability to take the show to new heights. With a strong consumer show portfolio and the experience of organising events in related industries, we believe Messe Frankfurt to be the organiser of choice and ideal partner for this event,” says Elizabeth Morley, CEO of ExpoTrends.
The acquisition represents an expansion of Messe Frankfurt’s portfolio of events in the country with an additional consumer show and complements the international portfolio of Messe Frankfurt in the consumer goods segment. Comprising trade events such as Creativeworld and Christmasworld as well as the worldwide portfolio of Paperworld with events in Frankfurt, Shanghai, Dubai, Mumbai and Hong Kong.
“We pride ourselves in putting together high standard events with a strong complement of resources across the sales, marketing and operations disciplines. We have exciting new initiatives planned for the event including a significant additional investment in marketing and content. We believe that there is great potential to add new elements and solidify Hobby-X as the premier Hobby, Craft and Leisure event in the country,” concludes Low.
Messe Frankfurt has announced that the 2016 edition of Paperworld saw a total of 1 608 exhibitors from 59 countries, compared to 1 636 exhibitors in 2015. Of the exhibitors, 261 came from Germany and 1 347 from abroad.
This year, the trade fair welcomed 36 733 visitors, down from 39 278 in 2015. The number of international trade visitors from 139 countries remained stable at the same high level as in 2015.
The biggest nations in terms of visitor numbers were Italy, the United Kingdom, France, the Netherlands, Poland, Turkey, Spain, the USA and Greece. Particularly numerous were new visitors from Turkey, the Ukraine, Columbia, Argentina and Iran.
For the three parallel shows of Paperworld, Creativeworld and Christmasworld there were around 83 000 German and international trade visitors, approximately the same as in 2015 – 83 867.
According to a poll conducted by Messe Frankfurt, the exhibitors of all three trade fairs were very pleased not only with the extremely good level of orders but also with the high degree of trade-buyer internationality and the excellent contacts made. All three parameters rose in comparison to last year.
“In addition to increasing the number of exhibitors, we also succeeded in attracting more new international buyers to Frankfurt and were thus able to further improve our exhibitors’ sales chances. Spurred by the positive economic indicators, the many visitors were more than willing to place orders,” says Detlef Braun, member of the board of management of Messe Frankfurt.
As attendance at Paperworld China has become a requisite for those in the region, it continues to sign a number of new overseas brands as well as returning key brands for the fair, says organiser Messe Frankfurt.