Tag: items

What Black Friday shoppers want this year

Source: Finder.com

‘Tis the season to spend and save, with festive sale events like Black Friday and Boxing Day fast approaching. So how many people in South Africa are planning to hit the sales this year? And how much of a discount will entice them to shop?

Financial comparison site  Finder.com polled 1 524 South African adults to find out, and according to the research:

  • Men are more interested in shopping the sales than women
  • Millennials are more likely to be enticed by a discounted item
  • South Africans have a favourite retailer
  • People are looking to save on family-oriented products

70% of South Africans will be shopping this year’s festive sales if the price is right. That’s the equivalent of around 27-million people. On average, it’ll take a discount of 52% to make South African customers purchase an item.

Men are more interested in shopping the sales than women
Men are slightly more likely to be enticed by the sales than women, with 73% of South African men saying they’ll shop for an item for the right price compared to 68% of women who said the same.

It looks like men are more tempted by smaller discounts too. About 22% of men say that a discount of 5-25% off would be enough to motivate them to make a purchase, compared to just 14% of women.

Millennials more likely to be enticed by a discounted item
Those aged 25-34 are most likely to purchase a discounted item in the sales compared to all other age brackets. 76% of people in this age range say they’ll purchase an item on sale at the right price, while just 61% of 55-64-year-olds and those aged 65 and above say the same.

Those aged 18-24 need the deepest discounts of at least 55% to entice them to shop. Other age brackets say they’ll purchase an item if it’s discounted by anywhere from 47% to 53%.

Who are the most popular retailers in South Africa?
Search volume data from Ahrefs suggests that one of the most popular places for South Africans to go for Black Friday deals is online platform Takealot. Other popular online shopping destinations include Makro, Game, Checkers and Hi Fi Corp.

South Africa’s most searched retailers are:

  • Game
  • Makro
  • Takealot
  • Checkers
  • Pick n Pay
  • Evetech
  • Incredible Connection
  • HiFi Corp
  • Edgars

What are people looking to buy on Black Friday?

In terms of specific products, search volume data from Ahrefs suggests that South Africans have historically looked for deals on flights, though 2020 will probably dampen people’s interest in travel. Other popular items include gadgets, specifically laptops, the PlayStation 4, phones and the Xbox.

In terms of branded searches, telecommunications company Vodacom is one of the most common brands specifically searched for on Black Friday, along with Telkom and Kulula.

How does South Africa compare?

Of the 12 countries included in this study, South Africa ranks first for the highest percentage of people who will be enticed by the sales (70%). This is followed by France (66%). Meanwhile, Italy has the smallest number of festive sales shoppers (50%), followed by New Zealand (53%) and the UK (56%).

However, in terms of the discount required to entice shoppers, Spanish adults actually require the highest discount of 60% off to motivate a purchase. People from France and Mexico also require steep discounts to entice them to shop, at 59% off and 58% off respectively. Meanwhile, Canadians say they’ll need the smallest average discount at just 42% off, followed by people in Hong Kong (44% off) and Ireland (45% off).

Which country has the most Black Friday shoppers?
Black Friday is synonymous with hoards of Americans breaking through the front doors of stores all across the country. But as far as the Internet is concerned, the US no longer has the top spot for Black Friday shoppers.

Brazil is the country with the highest search interest in Black Friday, according to an analysis of historical search data from SEMrush. Interest in the shopping holiday peaked and hit new highs in November 2020, jumping up 22.36% from the previous year. Brazil also accounts for 13.20% of all global searches for the term “Black Friday”.

The US doesn’t place silver either: that post is taken by France. Like Brazil, France also saw a jump in search interest year-on-year, jumping 22.22% between November 2019 and November 2020. France makes up 10.78% of all searches for the term “Black Friday”, which is quite impressive, considering that France only accounts for 0.84% of the population.

The US doesn’t even get the bronze on its own, sharing the podium with Germany for the second year in a row, with search interest in both nations increasing by the same amount over the last 12 months (22.28%). Both nations made up 8.82% of the search volume for the term “Black Friday”, but Germany is far outperforming in terms of its population size, with Germany accounting for 1.07% of the world’s population, compared to the 4.25% that the US represents.

South Africa ranked equal 27th overall for Black Friday search volume. Search volume has increased by 22% from November last year to November 2020.

Kids’ stationery booms during pandemic

By Jennifer Alsever for Marker

Christy Warner, a communications manager in Minneapolis, searched for months for a desk that fit her teenage daughter’s room and was priced less than $200. “I looked on Ikea, Wayfair, Overstocked, Target, TJ Maxx, everywhere, and everything is sold out,” she says.

Last spring, her daughter, a high school senior, converted the dining room table into a working desk during lockdown. Today, she’s upgraded to a folding table in her bedroom. “I just couldn’t find something,” says Warner. “It’s just like the toilet paper shortage.”

Covid-19 has created a whiplash cycle of unexpected product surges and shortages, from bicycles and pools, to flour and outdoor heaters. The latest unexpected pandemic rush: children’s office supplies. Call it the most expensive back-to-school year yet. As schools continue toggling between remote and hybrid learning, parents have been throttled into spending hundreds and sometimes thousands of dollars to set up makeshift home classrooms for their children — from first-graders to marooned college students.

Some companies are cashing in on the boom by launching new products to cater to what’s essentially a new breed of kid’s home office.

Forget backpacks and lunchboxes — according to Wayfair, sales of student desks are up 129%; meanwhile sales of Chromebooks, a popular no-frills laptop for students, have surged in the past few months.

“It’s a totally different set of things that are needed for back to school,” says Ben Arnold, a consumer technology analyst at research firm NPD. For instance, sales of notebook computers jumped 46% between July and August, compared to the same time during 2019, according to NPD. There was a similar lift in sales of USB webcams (174%), PC headsets (109%), monitors (78%), computer mice, (70%) routers (60%), and keyboards (40%). Parents are also snapping up more specialised gadgets to modify their setups, including green screens and ring lights — which improve lighting for Zooming into school, says Arnold.

Headphones have also been selling out. In Carlsbad, California, back-to-school sales at JLab Audio, an online audio retailer, have doubled, driven by parents snapping up $29 kids’ Bluetooth headphones that offer a smaller fit for either distance learning or “keeping kids occupied during lockdown,” says JLab CEO Win Cramer.

Another unexpected back-to-school hit: children’s blue light glasses, designed to protect little eyes from prolonged exposure to the harsh glow of computer screens and electronics.

Some companies are cashing in on the boom by launching new products to cater to what’s essentially a new breed of kid’s home office. Annex, an on-demand service that outfits home offices for employees, has been bombarded with inquiries from parents who want to set up workspaces for their children — so many that Annex has a kid’s cubicle in product development, says Rob Wu, a spokesman for the company.

Meanwhile, McSquares, a Colorado-based office supply startup that recently raised funding on Shark Tank, has begun offering $50 “distance learning packages” which include erasable markers, a desktop whiteboard that can replace scratch paper, and a six-pack of erasable sticky notes, which let students jot down their thoughts and rearrange them on the wall.

“There are great things we shouldn’t be doing in front of a screen, and one of them is thinking visually,” says McSquares’s founder and CEO Anthony Franco, who has seen quarterly sales top $1 million, up 500% over the last year, thanks in part to demand for Covid home offices.

Even companies that typically sell to school districts are suddenly finding themselves in the mass consumer game. Cincinnati-based School Outfitters, which sells school furniture and supplies to districts, has been selling parents bouncy and wobble chairs that let kids move around while sitting, along with kid-size standing desks. The pandemic hurt the company’s sales in March and April, says CEO Tom Brennan, but it has since bounced back with a new revenue stream — “regular parents.” Adds Brennan: “It’s not really our market, but we’re happy to help them.”

By Dhivana Rajgopaul for  IOL

The Shoprite Group has announced that the sale of personal care products have soared at Shoprite and Checkers supermarkets.

According to the company, as hair and beauty salons remain closed under level 4 of the national lockdown this trend is set to continue.

There has been a sharp increase in demand for ethnic hair care, especially extensions, relaxers, conditioners and other treatments. Hair colour products have also gained significant popularity.

The increase is not only because salons are closed. Many people now have more time to do their hair at home and many hair care processes take a considerable amount of time.

Customers that normally bought groceries and household items at Shoprite and Checkers, and then went elsewhere for conditioner or hair colour are likely also trying to do their entire shop at one store. This may account for some of the sales increases.

There could also be some evidence of the “lipstick effect”, where consumers tend to spend more on small indulgences during a time of economic stress.

In cosmetics, nail polish purchases have increased dramatically while face creams, cleansers and skin refreshers dominate the skincare category. Shaving products, specifically men’s disposables, are also growing strongly.

Recently, the retailer introduced contactless QR payments keep its customers and employees safe during the Covid-19 pandemic.

It is the first South African food retailer to offer QR payments which will be available at the tills in all Shoprite, Usave, Checkers and Checkers Hyper stores within the next two months.

Customers can scan the QR code at the till point with their phones and pay with Masterpass, SnapScan, Zapper, FNB Pay or Nedbank Pay.

As the retailer uses a dynamic QR code, the amount payable will automatically display on the customer’s phone, leaving little room for error.

This development, in line with the Group’s strategic commitment to put its customers first and make shopping more convenient for them, allowing customers to shop even if they forgot their wallet at home or would prefer not to carry cash or touch the pin pad.

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My Office News Ⓒ 2017 - Designed by A Collective


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