Here’s a fact you have to write down to believe: Over the past 10 years, during which the world has adopted smartphones and social media, sales of fountain pens have risen.
Retail sales, in particular, have grown consistently. In 2016 they were up 2.1 percent from the year before, making fountain pens a $1 billion market, according to a report by Euromonitor International. To compare, the overall market for personal luxury goods—watches, handbags, cars—was stagnant over the same period, suggesting that a good pen is a better investment than the bespoke suit in which it’s stowed.
These forces are even more pronounced in the Japanese market, where a study by Yano Research Institute Ltd. finds that fountain pen sales grew a remarkable 19.1 percent from 2014 to 2015, a leap attributed in part to an increased number of foreign buyers purchasing high-end Japanese products. In the Digital Age, it seems, the written word is the ultimate luxury.
The Nakaya Fountain Pen Co., in Tokyo, was one of the first pen makers to realize this, doubling down on individual craftsmanship even as the industry as a whole began trending toward mass production. What seemed like folly 20 years ago is starting to look more and more like smart business.
Nakaya is the brainchild of Toshiya Nakata, grandson of Platinum Pen Co. founder Shunichi Nakata. Toshiya’s father, Toshihiro, was president of Platinum in the mid-1990s when several of its most experienced craftsmen announced their retirement. For Toshiya, who’d left his banking job to learn the family business at the age of 29, the news came at a precarious time: The looming threat of email had fountain pen manufacturers worried that their product was doomed to obsolescence—or at least to a shift down-market.
Fearing that the workers’ departure represented an irreplaceable loss of skills, the youngest Nakata formed Nakaya, a line that would be a wholly owned subsidiary of Platinum but work independently. “There is a limit to the mass-produced fountain pen business,” says Nakata, a lean man in rimless glasses with a brusque, matter-of-fact manner, when we meet in Nakaya’s tiny but bustling headquarters in Taito City, Tokyo.
The retirees had occasionally been called upon to repair and adjust older pens, but that wasn’t enough for Nakata. “I thought, Why don’t we make some fountain pens?” In 1999 he signed up the pensioners to return to their familiar positions. Kohsuke Matsubara, a lathe master, went back to turning pen barrels from brownish-gray ebonite, a hard rubber material. (Matsubara still turns many of the Nakaya barrels himself.) Kazuo Maruyama, a metal-press specialist, fabricated nibs and pocket clips. Sadao Watanabe hand-adjusted all of the early Nakaya pens. In 2003 designer Shinichi Yoshida was hired away from Platinum to create models for the Nakaya line.
On the 17mm-diameter Long Cigar Chinkin Dragonflies fountain pen ($4,000), designs are carved into an urushi base using chisels, lacquer is inlaid in the grooves, then metal leaf and powder are added.
Photographer: Keirnan Monaghan for Bloomberg Businessweek; Prop stylist: Theo Vamvounakis
According to Nakata, as much as 75 percent of its sales come from outside Japan—even though the company has no presence on the trade show circuit, not even at the annual Collectible Fountain Pen Supershow in Washington, billed as the “largest pen event in the world.” Nor will it be attending the London Writing Equipment Show in October, one of the biggest gatherings of its kind in Europe.
Instead, news of Nakaya spreads mainly through word-of-mouth on message boards such as Fountain Pen Geeks and on blogs, where the pens are described as “smooth,” “glossy,” “glowing,” and “poetic.” The only U.S. distributor is the online shop Nibs.com, which always has some items in stock for immediate purchase and can make minor adjustments on the fly. A few used models can be found on EBay, as well.
The ideal way to experience a Nakaya, though, is to hold it and feel it in your hand. The best way to test the pens is at one of the many impressive fountain pen emporiums in Tokyo: the vast Maruzen bookstore, a few blocks from the Imperial Palace; the airy rooms of stationery superstore Itoya, hidden among Ginza’s luxury boutiques; or the well-stocked specialist shop Kingdom Note in bustling Shinjuku.
Cruising their display cabinets can make a visitor feel as if she’s seeing double, or perhaps even octuple. The pens from Japan’s three big manufacturers—Pilot, Platinum, and Sailor—tend to look awfully similar, and after a while, the rows of dark, somber objects with metal clips and center bands can start to run together.
But even a novice can identify products from Nakaya. The first clue is the color palette, which explodes in reds, greens, pinks, ochers, cornflower blues, even bright oranges, all so shiny the pens almost appear to be underwater.
Some feature small, gold-colored pocket clips, but most are unadorned—no branding, no hardware, just cylinders of glistening lacquer. They’re the sort of sparkly item tailor-made for the Instagram era, but good luck getting the pens’ biggest fans to define their exact appeal.
“You can feel something when you hold a Nakaya that’s different from all other pens”
“I can’t explain it,” says Brad Dowdy. The fountain pen aficionado has devoted millions of words to the merits of analog writing tools during the past decade of producing his Pen Addict blog, but when it comes to the Nakaya Portable Cigar fountain pen—his personal favorite—he’s at a loss.
Sure, the nib is butter smooth, the weight perfectly distributed, and the blue-green finish, known as ao-tamenuri, spectacular. But the Nakaya is so distinctive, it throws him for a loop. “You can feel something when you hold a Nakaya that’s different from all other pens,” he says with an air of slightly exasperated admiration.
For Brian Anderson, a longtime collector, it’s the range of customization that separates a Nakaya from the rest of the market. Anderson, who with his wife, Lisa, operates the thriving online and brick-and-mortar operation Anderson Pens out of Appleton, Wis., says the brand “is intended to be bespoke. You can have whatever model you want, whatever finish, with whatever nib.”
As long as you’re willing to wait. The company makes only about 1,500 pens per year. And because many coats of lacquer are required to create the deep, even finish Nakaya is known for, the process takes about two months to complete.
Today, almost all the newly turned barrels are shipped to Wajima, a small peninsula six hours by train to the west of Tokyo. The area’s claim to fame, and its status in Japan as an “intangible cultural asset,” is the urushi lacquerware that artisans have been creating there since the 1500s.
The smooth, lustrous finish that has become Nakaya’s calling card begins its life as the milky white sap of the urushi tree. Although the trees still grow in Wajima, the region hasn’t been able to keep up with demand, and these days the sap is usually imported from China for the undercoating; the homegrown version is used for the top layers.
Urushi sap turns a light amber when exposed to air, but once it’s been filtered to remove impurities, more colorful pigments are added, and the resulting lacquer is then painted onto the pen barrels. After each coating, the urushi must be allowed to dry—or, more properly, to absorb moisture from the air, which causes it to solidify.
Between layers, the urushi is painstakingly buffed to a high sheen, and on many Nakaya pens, multiple layers of a second color are applied and then polished so the first color is barely visible—where the cap meets the barrel, on the threads, or on the lip right above the nib. Nakaya’s popular 10-sided Decapod model highlights this particular effect: Where the edges meet, reds, oranges, and greens show through the darker top coats.
Given the handmade quality of the pens, the entry-level models are surprisingly affordable, starting at $650. Sailor, Nakaya’s closest competitor, starts its urushi line at $1,900; the mass-produced black-resin Montblanc 149, a classic status-symbol gift, costs about $950.
The Yano study also notes that the increasing availability of high-quality, low-cost models for entry-level users is creating brand-new fountain pen fans. The finding hints at a virtuous connection between Nakaya’s prestige line and Platinum’s full range, which includes the Preppy, a $2 refillable fountain pen for the Japanese market.
Although some partisans of Pelikan International Corp., Montblanc, and other European brands complain that Nakayas lack heft, that lightness is a boon for the people who use them. Dowdy, the Pen Addict, describes his Nakaya as “disappearing” into his hand.
Lightheartedness is also part of the Nakaya spirit. Starting in 2003, the company released a line of converters—devices that allow a pen to use bottled ink as well as a cartridge—that are hand-painted with images of seaweed, tadpoles, cherry blossoms, and maple leaves. The converters aren’t visible through the pens’ opaque barrels, making them the equivalent of Mickey Mouse boxers worn under a bespoke business suit, a hidden bit of whimsy that leaves the stylish facade intact.
In the fountain pen world there is something of a tension between collectors, people who like to play Noah and buy two of each item, and users, those who take pleasure in putting the pens through their paces. Nakayas appeal to both. They are indisputably works of art, masterpieces crafted by hand using skills refined over a lifetime. And yet a pen with a nib this good—sexy, responsive, fine-tuned to the owner’s hand—deserves to be used. It would be a crime against writing to keep it locked away in a display case.
By June Thomas for Bloomberg