Tag: expo

shop-sa Expo postponed

In view of the volatile situation in our country, we have decided to postpone our first virtual trade show, the shop-sa Expo, which was to take place on 11 August 2021.

We hope that none of our members have been affected or suffered losses!

We will let you know when we are ready to hold the virtual expo, to which a number of key suppliers have already committed.

Thank you for your understanding and, most importantly, stay safe!

Hans Servas




Mediatech Africa 2019 a success

Mediatech Africa 2019 – the biennial media and entertainment technology trade show – ran from 17 to 19 July this year.

Described as a high-energy, engaging show, there was something for everyone at the 10th edition of the expo.

Six show show verticals included:

  • Broadcast – TV & Radio;
  • Film & Video Production;
  • Digital Media;
  • Pro Audio – Lighting – Staging;
  • Audio Visual Integration; and
  • Studio – Recording – DJ.

In addition to the groundbreaking products and gear on the tradeshow floor, Mediatech offered visitors a range of presentations, product demonstrations and special events.

The outdoor sound demo area featured technology by Nexo, Audiocentre, DB Technologies, Next Proaudio, N9 Audio, and IMIX Sound among others.

The show had over 7 500 visitors and  featured 800 brands, as well as pulsing music, live demos, show specials, flashing lights, and presentation zones.

Hobby-X 2018

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There’s a new energy and positive feeling to 2018! And nowhere is this more apparent than at the offices of Hobby-X, the well respected and highly anticipated expo for the hobbies and creative crafts industries, where I am chatting to Elizabeth Morley and Gloria Bastos, organisers of the show. The phones ring with enquiries from potential exhibitors and visitors. The bell rings announcing another contract has just been received. Preparations are in full swing, and the enthusiasm and energy are palpable.

The tagline of this year’s show is “because you love it”, and fittingly the exhibition encompasses a whole lot of fun activities that people pursue purely for pleasure. There is a complete car restoration and customisation area including Monster Trucks, Jet Dragsters and a unique car collection. Paintball and wall-climbing for those who never want to grow up. A food marketplace with exotic and interesting offerings will tempt the aspiring MasterChef.

A Kunsvlyt Theatre, with celebrity appearances by previous winners of the kykNET TV program of the same name, will run “best project” competitions throughout the show. At the nearby Kunsvlyt Café the less bold can try out the materials and projects – without the audience, and with a cup of coffee and a slice of cake to fortify them.

The workshops at Hobby-X have always been firm favourites both with retailers, who want to gain as much product knowledge as possible to be able to impart it to their customers, as well as the consumers who love to try out new projects and learn tips and techniques. This year there will be 10 workshop areas dotted around the show, with continuous hands-on craft workshops. Catering for smaller groups than the previous classroom style workshops, the new format will allow for much greater interaction with the teacher, and greater individual attention. And the choice of topics and projects is broad and on trend.

The core of Hobby-X has always been the materials, equipment, supplies and ideas for hobbies and crafts – and this sector is still fundamental to the exhibition. Paper products, adhesives, silicones and resins, mosaic, art supplies, craft materials, scrapbooking, pewter, power tools, paints, gadgets, gizmos and machinery are well represented. The exhibitors in these categories are all manufacturers, importers, distributors or agents, and a number of overseas principals will be at Hobby-X to support the local distributors of their products.

For Trade Buyers, the benefits of visiting an exhibition such as this are many. It’s a convenient way of staying up-to-date with your industry and current trends, finding new products to stock, building relationships with suppliers and networking with leading companies in your field. Part of the appeal of visiting trade shows is about getting fresh ideas for your own retail space, and finding innovative ways to update your store to give your customers a great shopping experience. But it’s also a unique opportunity to observe consumer behaviour and reaction, and analyse buying patterns at the show, enabling you to make informed buying decisions.
According to the Organisers, the take-up pattern by exhibitors was markedly different for the 2018 exhibition than it has been for the past many years, with a significant number of companies taking a wait-and-see approach before committing to the exhibition. This was directly attributable to the negative sentiment and lack of confidence felt by many throughout most of last year. But the sentiment this year is positively buoyant, and many companies are investing in their future with renewed vigour and optimism. This positive sentiment should also be reflected in the spending patterns of consumers, and so the time is ripe for Trade Buyers to take advantage of the platform presented by Hobby-X to re-stock their shelves.

As I am leaving, I overhear a phone call to a client. “I noticed that you haven’t yet confirmed your stand for the March show, and I wanted to let you know some of the exciting things that are lined up for this year which will make it an event not to be missed”. Whoever that potential exhibitor is, I think, I hope they sign up quickly. This could well be the best Hobby-X ever!

While South Africa has pinned its hopes on small business development to address unemployment, an increasingly gloomy economic outlook may seem set to undermine these hopes.

“There’s an economic malaise coming,” says Tshepo Phakathi, Group CEO of Phakathi Holdings. “We can expect more pressure on emerging markets, exacerbated by a spike in food prices as a result of the sub-Saharan African drought.” However, tough times ahead do not necessarily mean bad news for small businesses, he says. With the right strategies and innovation, entrepreneurs can take advantage of a changing market to build their businesses and thrive, he says.

Learn to meet next gen customer demands

Phakathi, whose KAELLO initiative promotes entrepreneurship and mentors thousands of aspiring entrepreneurs, and who serves as an advisor and ambassador for the expo, says small business owners who change their business strategies now stand to benefit in an uncertain market.

“In the five or more years that I have been involved in the expo, we have seen significant changes in the market,” he says. “In addition to slowing economic growth, a key change has been the advent of high speed internet access and social media, which has completely changed customer expectations.” Customisation and instant gratification are the keys to meeting customer demands today, he notes. However, local small businesses have been slow to change accordingly. Phakathi says: “Consumers have become more discerning. It’s a consumer market now, and people expect more of what they want, where and when they want it.”

To survive and thrive in this new environment, Phakathi says: “We need to batten down the hatches, tighten our belts, and take care not to be over consumptive as a business. Businesses also need to be more innovative and more deliberate about customer satisfaction, and they need to ‘stick to their knitting’. This is not the time to dabble and over-diversify: the more competitive a market becomes, the more niche it becomes,” he says.

Phakathi, who will speak at the #Buy-A-Business Expo & Small Business Expo on strategies for thriving in the current economic environment, believes small businesses need support in changing their strategies and understanding how to harness IT to meet new customer expectations.

Embrace structure and order

Brian Walsh, CEO of the Real Success Network and member of the Small Business Expo advisory board, says structure and order are key components of business success. “For small businesses to thrive, they need to learn to create systems that run the businesses,” says Walsh. “A new business is always chaotic at first, but the chaos is supposed to abate after a few years. With the help of the right service providers, businesses can get organized faster.”

Walsh believes having access to a network of service providers goes a long way toward supporting small business growth. “The problem is that many new and small business owners need assistance with marketing, web site development and accounting, for example, but they are often uninformed about the support and opportunities open to them, and frequently spend too much time trying to source service providers or carry out functions that are not core to their business.”

Walsh says these challenges informed the Small Business Expo’s stepped up focus on service providers. “The expos will include seminars on business management and structure, but will also showcase service providers and interventions that will help business owners take their businesses to the next level,” he says.

Exposure and networking

On the back of decades of hosting South Africa’s top expos in South Africa, Small Business Expo organisers Thebe Reed Exhibitions believes that networking and exposure are crucial for small business growth. “Opportunities for small businesses to meet a broad range of investors, partners and service providers are important, but rare,” says Carol Weaving, MD of Thebe Reed Exhibitions.

“In our years of experience in supporting small business development, our research has found that networking opportunities are invaluable for business growth. Therefore, the Small Business Expo delivers optimal opportunities for small business owners, service providers, funder and partners to engage, learn and expand business relationships.”

Among the highlights of the Small Business Expo will be:

  • Business Speed Dating sessions;
  • An all-new Investors club for high profile investors and business partners;
  • Networking Circles;
  • Development Den workshops on business trends and strategy, management, financial and digital;
  • Online Business Matchmaking;
  • Business Bootcamp workshops for early stage start-ups;
  • Techpreneur Pavilion for tech-based small business and entrepreneurs;
  • The fast-growing international Get In The Ring entrepreneurship challenge;
  • Wealth Masterclasses; and
  • The Chat Room networking lounge and internet café.

The Small Business Expo and #BuyaBusiness Expo will take place concurrently at the TicketPro dome from 8 – 10 September 2016.

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