While some retailers managed to draw crowds and lines on Thanksgiving Day with Black Friday sales, other stores remained almost eerily empty as the holiday-shopping season kicked off.
However, that may not necessarily be bad news for companies banking on a profitable holiday season. On Thanksgiving Day, people spent $2.9 billion online, according to Adobe Analytics.
Here’s a look inside the shockingly empty stores this Black Friday.
Quite a few Targets seemed surprisingly empty, The Street’s Brian Sozzi noted.
“Hmmm not what I expected,” the reality-TV star Tamra Judge posted on Instagram after visiting a Target in California. “First time ever Black Friday shopping. I was so excited to fight the crowds.”
Part of the reason for empty stores could be chalked up to Black Friday sales kicking off on Thanksgiving Day.
As one commenter on Judge’s Instagram post put it: “That ’cause that crowd was there yesterday at 6pm!!! They are all sleeping now.”
However, many shoppers may simply be shopping online instead of visiting physical stores.
Target said on Friday that it had received more than three times the number of orders through its Order Pickup service than it did on Thanksgiving last year — which could explain the empty stores.
Some Best Buys seem to be facing a similar situation.
Though crowds lined up outside the retailer on Thanksgiving, Black Friday seems more tranquil — at least at some stores.
There were also empty Walmart locations, as well as some empty Big Lots.
Shoppers spent $2.9 billion online on Thanksgiving — a 18% increase over last year, according to Adobe Analytics.
Shoppers are expected to spend $107.4 billion online this holiday season, which would represent an increase of nearly 14% over last year, according to Adobe.
By Kate Taylor for The Independent