By Megs Hollis for BizCommunity
Are you looking for creative ways to market your small business? Here are 12 fun, creative and (most importantly) free ideas that you can implement in your business today:
1. Google My Business
Your Google My Business listing is the absolute first thing that people see when they are looking for directions to your business, looking for your phone number, or your trading hours. Plus, it helps support your SEO efforts. Not only do you want to ensure that your profile is fully up to date, with great photos and positive reviews, but did you actually know that you can create offers through Google my business?
2. Instagram reels and stories
Instagram Reels are continuing to get brands organic reach. It doesn’t matter what your following is, but almost always, you will see that your real views are higher than the number of followers that you have, which is unheard of on other social media platforms bar TikTok. The main factors affecting your Reels’ success apart from the content itself are the audio you use, and the cover image.
Reels have just been rolled out to Facebook too.
3. Instagram guides
Looking for a way to repurpose content that you have already created and posted on Instagram? Look no further than Instagram Guides. This is a perfect format for curating your bestsellers, or even communicating a menu or pricelist.
4. Facebook and video animations
Video has long been a preferred format by the Facebook algorithm. Programs such as Canva allow you to animate short format slides and make something that would have just been a static post or a carousel into an MP4 with the touch of a button.
5. Email marketing
Email marketing is next on the list. Email marketing is an absolutely brilliant platform for ROI and is perfect for small business owners, particularly for driving website traffic. Just make sure to use UTM tracking links with all outgoing sends so you can see what is working and what isn’t!
6. LinkedIn carousels
You can mimic carousels on LinkedIn with their upload PDF functionality. Remember to use at least three (unbranded) hashtags on your LinkedIn post, as this will also aid your organic reach.
7. LinkedIn Newsletter functionality
Have you heard of LinkedIn’s all new Newsletter functionality? This allows both brands and pages to notify people of when you post an article, via their app and also by email notification! Be sure to jump on this new functionality before your competitors do.
8. “Open to” services on LinkedIn
On a more personal note, if you are a service-based business, you can now enable the “open to” and Provide Service on LinkedIn. It seems LinkedIn is keen to jump on the gig economy, following the insane success of websites likes Fiverr during the pandemic.
9. WhatsApp for Business
WhatsApp for Business is available for free for iOS and Android users, and it really allows you to up level your game on WhatsApp. The tool has nine additional pieces of functionality over and above regular WhatsApp has, including a business profile, catalogue and some advanced messaging settings to get back to more customers, faster.
Use your WhatsApp status to broadcast promotional messages as well. When customers swipe up it initiates a direct chat with your business.
10. YouTube subscribe link and YouTube Shorts
Add the below code snippet to the end of your channel URL, and visitors will actually see the pop-up box asking if they want to subscribe.
Code snippet: ?sub_confirmation=1
The other one to look at is YouTube Shorts. Just post your vertical video that is shorter than 60 seconds – without any copyrighted audio – and the hashtag #Shorts and voila: you are officially live on Shorts.
11. Email signature
Undoubtedly one of the most under-utilised platforms is your email signature. How many times do you send emails in a day, and how many people receive them? It’s a great way of driving website traffic, and really gets people who you’re chatting to anyway better acquainted with your business.
12. Mini social media and website audit
Why not conduct a mini social media audit? Refresh your profile picture, update your cover pages and implement Linktree or LinkinBio on your Instagram to ensure y ou can more effectively drive traffic. They both act as mini switch boards, and have basic analytics to help to see who went where.Look at your website with a critical eye and see what you can possibly update with your consumer hat on. Key things to watch out for are site speed, whether the site is optimised for mobile, and how many clicks it would take someone to check out if your site is e-commerce enabled.