Tag: Black Friday

Source: MyBroadband

Popular online store OneDayOnly was the victim of a large robbery on Friday morning, with criminals using large trucks to carry all the stolen products.

MyBroadband learned that the criminals left OneDayOnly’s warehouse in multiple 8-ton trucks shortly after the start of the company’s Black Friday promotions.

Black Friday is the biggest online shopping day for many online stores, and OneDayOnly also had an extensive campaign during this period.

Criminals, therefore, knew that it was a good time to strike if they wanted to be assured of a large amount of valuable stock.

OneDayOnly confirmed that one of its warehouses had been the target of a robbery.

“Luckily, our Black Friday deals were only marginally affected, as any impacted stock quantities were adjusted to the new availability,” a OneDayOnly spokesperson said.

“Most of our products on offer are still with the suppliers, as ‘not sitting on stock’ is a core component of our model.”

The e-commerce company said the affected distribution centre was fully operational again by midday on Friday.

“We are working with authorities to assess the damage and will communicate with affected shoppers early next week,” the spokesperson said.

 

Here’s how much we spent on Black Friday

Source: Business Insider SA

Black Friday 2021 was a much bigger deal than the damp squib that was 2020, early data shows.

As of Monday, data points to an increase of between 15% and 30% in sales for Black Friday 2021, year-on-year, depending on how you measure.

Individuals seem to have spent less, but more people were buying, and they were spending big on electronics in particular.

Here’s what we know about Black Friday 2021 sales results and data in South Africa so far.

FNB: sales were up between 15% and 19%
On Monday, First National Bank said its own cardholders had spent 15% more on Black Friday this year than they had in 2020. Based on transactions from other bank customers via its Speedpoint card terminals, spending was up 19% year-on-year, it said.

FNB cardholders spent R2.5 billion on Black Friday, the bank said, and it processed more than R2 billion in transactions via its terminals.

Its numbers also suggest the extended sales period went better than before, with a 25% increase in transactions over the course of November, compared to 2020.

Online transaction values up 30%, and big spending on electronics, says PayFast
Online payment gateway PayFast said on Monday it had seen a 30% increase in the value of transactions it processed on Black Friday, compared to 2020 – even though individuals spent less.

PayFast recorded an average basket of R1,208, which is down from R1,243 the previous year. But more people were shopping online, with a 34% increase in transactions.

Spending on electronics was up 120%, it said, “indicating shoppers’ willingness to spend more on big ticket items like TVs, appliances, and consoles”.

 

Union eyes Black Friday for Massmart strike

By Khulekani Magubane and Penelope Mashego for News24

The South African Commercial Catering and Allied Workers Union (Saccawu) has confirmed it plans to kick off with a national strike at the Massmart group on Friday, which could impact some 229 stores under the retail and warehousing giant.

On Tuesday, the group said it had received no formal notice of a strike. A senior executive, however, said he was aware that the union’s leadership was “cajoling” members into strike action, alleging that some members appeared to have been threatened into participating.

Saccawu denies allegations of intimidation.

The union first hinted at the possibility of a strike last week, aiming to time its industrial action alongside Black Friday – set to take place on the last Friday of November.

Massmart senior vice president of group corporate affairs Brian Leroni told Fin24 that Massmart had not yet received any formal notification of strike action from the union as required by the Labour Relations Act.

“We are, however, aware that Saccawu leadership is cajoling its members into taking strike action during the current trading period.

“It would appear that Saccawu’s approach has, in [some] cases, involved threatening reluctant members to participate in a strike at a time when they would typically maximise sales commission-based earnings due to higher footfall and sales volumes in our stores,” said Leroni.

Leroni said the rationale for the threatened strike action was “not immediately clear”, but the company was aware that Saccawu officials referenced wages, working conditions and restructuring in media interviews.

“Specifically, Saccawu leadership recently advised its members employed by Game not to accept alternative positions that the company had identified following the implementation of a Section 189 process that was completed at Game in June this year,” Leroni said.

He said Makro, Game and Builders would release new Black Friday deals each week during the whole month of November and that the company did not anticipate that the potential strike action would impact meaningfully on the promotion.

Saccawu said in a statement on Tuesday that its strike would go ahead on Friday and was expected to affect Makro, Game, Makro Fruitspot, Builders Warehouse, Builders Express, Builders Trade Depot, Builders Superstores, Rhino Cash and Carry, Jumbo Cash and Carry and Cambridge.

The statement added that Saccawu secured certificates of non-resolution of disputes from the Commission for Conciliation Mediation and Arbitration (CCMA) to embark on a protected national strike at stores under the Massmart Group after section 150 facilitation sessions where the company showed “little interest” in resolving the labour disputes.

The union was waiting for the CCMA to finalise a certificate for Builders Warehouse, it said.

“On 19 November 2021, Saccawu will commence an indefinite national strike at the Massmart Group of companies which include Mass Warehouse, Massbuild and Mass Cash representing 229 stores nationally,” the statement said.

Industrial action has loomed for some time at the retail giant. Earlier this year, Massmart was dogged with threats of strike action over its plans to retrench staff.

On Tuesday, Saccawu said there was a dispute regarding wages and working conditions at Massbuild, and that it demanded a R500 across-the-board increase. “Other areas of dispute involve unfair labour practice wherein the company is placing workers on unpaid seven-day isolation whenever they have been embarking on lunchtime pickets that were a build-up to this national strike,” the statement said.

The union is also unhappy about the retrenchment of some 380 workers at Massmart, as well as the working conditions of the remaining workers, including a reduction in working hours, wages and benefits.

Speaking to Fin24 on Tuesday afternoon, Saccawu head of communications and research Sithembele Tshwete denied Massmart’s claims of intimidation and cajoling attributed to Saccawu members, or members of any other union recognised by Massmart.

“That’s just propaganda. We are not about that. We were on a strike for three days and they said the same thing. We are not about violence. Everything is within the law. We don’t force people, we are going to persuade people,” said Tshwete.

Tshwete told Fin24 that Saccawu had approached the Labour Appeals Court on Monday to appeal the ruling of the Labour Court and won. He said the union will argue for the reinstatement of the workers who were dismissed.

“It is a protected strike. We have a certificate on non-resolution, but we are sending the last memorandum of notice. There is Massmart, Makro and Builders. It is only Builders where we have not given notification. It is the CCMA that has delayed us in that regard,” Tshwete said.

Saccawu said its strike programme also involved mobilising a national consumer boycott of Massmart Stores, the handover of a memorandum of demands at a number of Massmart stores and secondary strikes at other retailers by other organised labour structures.

 

Small businesses get 46% Black Friday boost

Source: Gadget.co.za

In proprietary data released by South African payments provider, Yoco, small businesses experienced a 46% increase in card transaction volume on Black Friday, compared to the average volume processed on a Friday after payday.

In the build-up to Black Friday this year, a number of small business owners voiced sentiments that this day remains effective primarily for big retailers. But the question of how relevant seasonal and promotional periods like Black Friday are for small businesses found its answer in the numbers Yoco recorded across the month of November.

“In addition to the increase seen in overall volume on Black Friday, small businesses experienced significant surges of more than 40% in turnover across Saturday and Sunday on Black Friday weekend when compared to a standard end-of-month weekend,” says Katlego Maphai, co-founder and CEO of Yoco.

This suggests that when compared to the average volumes that small businesses would expect to see over a weekend, Black Friday weekend is a prolific opportunity to grow, especially for those in the retail industry. In fact, in-store transactions for retail businesses saw an unexpected 35% year-on-year (YOY) growth compared to 2019, against a total growth of 15% for all Yoco merchants who traded across both years.

This comes in stark contrast to data released by BankservAfrica which showed a 30% decline in card transactions compared to 2019.

This finding seems to suggest a shift in shopper behaviour as consumers elect to shop at small, independent businesses – both as a show of support as well as an attempt to avoid large crowds or minimise shopping time in malls.

Business owners also made efforts to promote responsible in-store shopping to reduce the potential for super spreader events. In order to “flatten the curve of Black Friday traffic”, brick-and-mortar store owners made the decision to spread promotions and specials across a number of days or weeks which resulted in higher than average daily turnover figures across the entire week preceding Black Friday.

“It has brought a sense of relief that some sectors have fully recovered from the national lockdown but we also caution against total complacency as sectors like Food and Drink, and Leisure and Entertainment remain fragile going into the festive season,” says Maphai.

Not all industries and locales experienced the same positive Black Friday as others. Where previously, the day might have included store hopping followed by sit-down lunches or takeaways, Black Friday 2020 appears to have been a more laser-focused event. Ancillary sectors like Food and Drink did not share in the success experienced by retail businesses as they remained largely flat when compared to 2019 numbers.

From a geographic standpoint, the Western Cape had the slowest Black Friday, as it continues to be impacted by a lack of tourism, both local and international.

By Jon Porter for The Verge

Amazon says it has just had its “biggest holiday season to date” as customers turned to the site to shop rather than venturing out to physical stores.

Although CNBC notes that the company did not share actual sales figures for either Black Friday or Cyber Monday, in a blog post the company revealed figures for independent sellers on its platform.

Amazon says these sellers saw over $4.8 billion in sales through the two shopping days worldwide, an increase of 60 percent over last year.

“Through Cyber Monday, 2020 has been the largest holiday shopping season so far in our company’s history thanks to customers around the world,” Amazon wrote.

While Amazon’s sales reached record highs, traffic at physical stores has reportedly plummeted. Preliminary data from Sensormatic Solutions reported by CNBC said that in-store traffic fell by 52.1 percent this Black Friday compared with 2019, as customers stayed home to avoid the crowds. If current trends continue, 42 cents of every dollar spent this holiday season could go to Amazon, according to one analysis, up from 36 cents last year.

Amazon says 71,000 small- and medium-sized businesses worldwide surpassed $100,000 in sales so far this holiday season. But Amazon’s own brands also appear to have sold gangbusters.

The company says customers bought “more Ring, Blink, and eero devices on Amazon than during any previous holiday shopping weekend.” The company adds that other top-selling devices on Black Friday and Cyber Monday include its new Echo Dot and Fire TV Stick 4K.

Other top-sellers in the US over the holiday season include Barack Obama’s book, A Promised Land; a Revlon hair dryer and volumiser hot air brush; and a genetic DNA test ancestry kit from 23andMe.

Over the course of this year, Amazon has been one of the biggest beneficiaries of changing shopping habits due to the pandemic. In its last earnings release, the company reported that its net income nearly tripled in the quarter compared to the previous year, and that’s not including its Prime Day sale that had to be delayed this year.

This growth has fuelled a massive hiring spree at the company, The New York Times reports, with Amazon adding 427,300 employees to its global workforce over the course of ten months.

 

What South Africans bought this Black Friday

Black Friday 2020 sales volumes in South Africa were higher than last year, but the growth was far lower than expected.

The follow are highlights of the day:

  • 2020 was very different from previous years, as purchasing activity did not start at midnight
  • Sales volumes after midnight were down 33% while there was 63% less spending during this period. Volumes started to pick up at around 08:00
  • There were surges between 08:00 and 09:00, and 19:00 and 20:00. These were more impulse buying, with high volumes but far lower basket values
  • Black Friday as a whole saw an increase of 14% in sales volumes, much lower than the expected 35% growth
  • There was a 400% increase in sales when compared to a typical weekday
  • The most popular item was the air fryer, with disposable face masks coming in second
  • Dishwashers were among the most popular appliances
  • Takealot’s more traditional top sellers were Samsung and Hisense TVs, the PlayStation 4 console and 3 Game bundle, laptops, wearable tech such as the Garmin Fenix 6X Pro Sports Watch and Apple AirPods Pro
  • In Massmart stores Makro and Game, top sellers were 25-litre cooler boxes, Smart HD TVs, Raleigh bicycles, rechargeable lanterns, fridge/freezer combos and kettles
  • Makro shoppers who opted for the Click and Collect option did so not to avoid a trip to the store, but to reserve highly desirable products. When they collected the product in store, they shopped more.
  • BankServ Africa’s preliminary tally of Black Friday transactions shows total in-store card purchases numbered 4 967 022 (30% down from 2019)
  • Online sales reached 868 903, which was 62% up on 2019’s figures
  • 95% of payments were done through credit and debit cards, dwarfing EFT

Karen Nadasen, PayU South Africa CEO, puts the lower-than-expected growth and low midnight sales down to a few factors:

  • The big Black Friday deals expected at midnight did not materialise
  • There were many retailers which only put their deals up in the morning
  • There was a big decline in airline ticket sales, which typically account for large Black Friday volumes

Image credit: Thapelo Morebudi/Sunday Times

Tips to survive Black Friday

By Chad Williams for IOL

With South African shoppers eagerly awaiting the release of arguably the best shopping deals on Black Friday, with all that has happened this year, the burning question is: how will retailers manage the influx of shoppers, bearing in mind that physical distancing needs to maintained?

Last year, I penned a few tips on how to survive Black Friday.

Since things are slightly different this year, I’ve decided to share these great tips with you again, with a few amendments here and there, of course.

Firstly, you must dress accordingly. Don’t wear flip-flops and thick clothes, or you won’t make it past the front door. Wear comfortable yet grippy shoes as well as loose clothes so that it’s easy to move around. It gets very hot in shops on days like this, and chances are the air conditioner will be broken.

Don’t forget your mask and sanitiser. People are going to shout and breathe heavily around you. Safety always comes first. And we’re still in the middle of a pandemic.

Make a list of the items you need or want, and take your flyers with you. It’s important to have a game plan. People tend to overspend when they don’t know where to go in the store and end up running up unnecessary aisles.

Take a shopping buddy with you. The other person is not only there to help you carry the unnecessary appliances you purchased, but also keep you in check when you go overboard.

Draw only the amount of money that you’re prepared to spend, and don’t forget to keep your taxi fare in your socks.

Do some exercises before Black Friday weekend. You’re gonna have to be focused both physically and mentally. Chances are you will be involved in a scrum for that blender.

Eat a good breakfast before you leave home. Eating food in the mall is not a priority on Black Friday. Have a good breakfast and take that energy supplement if you must.

Leave the kids at home. I know you love your bundles of joy, but they will drive you crazy while you hunt for those specials. Especially if they see Elsa or Peppa Pig.

Check online deals first. Most retailers will send a Black Friday teaser a few hours before the time.

Lastly, stay at home. Avoid the shops, and all the madness that goes with Black Friday and the hassle of going to a mall during a pandemic. I guarantee you will have more money left in January. And you will definitely have a good laugh at all the videos you’ll see on social media of grown adults fighting over coffee and chicken.

 

Online sales boom expected on Black Friday

By Estelle Sinkins for The Witness

Online retailers are expecting a boom on Black Friday after health experts appealed to shoppers to avoid crowds at shopping centres.

Nicolet Pienaar, the head of market insights at trends analysts GfK South Africa, said retail chains with established online shopping facilities and logistics were likely to be the biggest winners.

“Loyal buyers are putting their trust in the online presence of their preferred offline retailers,” she added. “They feel that the physical presence of these stores means they can follow up with a human if they encounter any problems.”

The battle for consumers’ hard-earned cash is already fierce with many of the large retail chains — including Game, Makro, Clicks, Dischem, Checkers, Pick n Pay and Spar — offering big discounts to shoppers in the lead-up to Black Friday.

John Bradshaw, retail executive for marketing at Pick n Pay, said the company had worked closely with suppliers for months to secure stock.

“We have taken several proactive steps to minimise any overcrowding, which includes extending our Black Friday deals to run over two weeks,” he added.

Shoppers who do want to head to brick and mortar stores can expect retailers to implement strict lockdown guidelines. Bradshaw said Pick n Pay stores would be limiting the number of people in its stores, wiping down trolleys before use, sanitising hands upon arrival, sanitising till points, and providing floor markers for physical distancing.

It’s a similar story at Game and Makro. Brian Leroni, senior vice president group corporate affairs for Massmart, said staff would be marshalling social distancing measures in queues. They will also be managing the number of customers in stores throughout the day.

Desmond Heunis, general manager for the Liberty Midlands Mall in Pietermaritzburg, said the shopping centre had worked closely with retailers to manage Black Friday.

The planning covers security, crowd control and traffic management in conjunction with SAPS, traffic authorities, parking management operators and the on-site management team.

 

Source: Supermarket & Retailer

Shoprite and Checkers supermarkets will offer early Black Friday deals and discounts of up to 50% on everyday essentials as customers are increasingly looking for value given the pressure many households are under.

In response to Covid-19, both Shoprite and Checkers supermarkets will for the first time offer early Black Friday deals and keep the deals valid for longer, to allow customers more time to plan and shop, and to prevent overcrowding.

Deals will be offered on selected groceries, electronics, small appliances and much more. Some of the early Black Friday deals available to Xtra Savings members at Shoprite, Checkers and Checkers Hyper include:

● Shoprite (early Black Friday deals: valid from 20 – 22 November 2020):

○ 2 x value packs of Pampers pants for R220 (R200 saving)

○ 2 x 500g bricks of Rama Original 70% fat spread for R30 (save 40%)

○ 850g Parmalat cheese for R75 (R45 saving)

 

● Checkers (early Black Friday deals: valid from 23 – 24 November 2020):

○ 18 pack Twinsaver 2 ply toilet rolls for R75 (save 35%)

○ 2 x 3kg packs of Ariel washing powder for R99 (R98 saving)

○ 800g Clover cheese for R75 (R84 saving)

 

● Checkers Hyper (valid from 23 – 27 November 2020):

○ Xbox One S 1TB Console for R5 699 (R1 300 saving)

○ 40″ JVC TV for R2 949.00 (R600 saving)

○ 4.5 litre Platinum air fryer for R999 (R500 saving)

Stringent hygiene and sanitising protocols will be in place to help protect customers and employees as far as possible including the use of face masks, hand sanitiser, social distancing and limited entry where necessary to avoid overcrowding.

Additional security measures will also be employed.

Shoprite and Checkers will release more Black Friday deals in due course, and Xtra Savings members will be notified first. Some deals will be exclusive to members.

 

What Black Friday shoppers want this year

Source: Finder.com

‘Tis the season to spend and save, with festive sale events like Black Friday and Boxing Day fast approaching. So how many people in South Africa are planning to hit the sales this year? And how much of a discount will entice them to shop?

Financial comparison site  Finder.com polled 1 524 South African adults to find out, and according to the research:

  • Men are more interested in shopping the sales than women
  • Millennials are more likely to be enticed by a discounted item
  • South Africans have a favourite retailer
  • People are looking to save on family-oriented products

70% of South Africans will be shopping this year’s festive sales if the price is right. That’s the equivalent of around 27-million people. On average, it’ll take a discount of 52% to make South African customers purchase an item.

Men are more interested in shopping the sales than women
Men are slightly more likely to be enticed by the sales than women, with 73% of South African men saying they’ll shop for an item for the right price compared to 68% of women who said the same.

It looks like men are more tempted by smaller discounts too. About 22% of men say that a discount of 5-25% off would be enough to motivate them to make a purchase, compared to just 14% of women.

Millennials more likely to be enticed by a discounted item
Those aged 25-34 are most likely to purchase a discounted item in the sales compared to all other age brackets. 76% of people in this age range say they’ll purchase an item on sale at the right price, while just 61% of 55-64-year-olds and those aged 65 and above say the same.

Those aged 18-24 need the deepest discounts of at least 55% to entice them to shop. Other age brackets say they’ll purchase an item if it’s discounted by anywhere from 47% to 53%.

Who are the most popular retailers in South Africa?
Search volume data from Ahrefs suggests that one of the most popular places for South Africans to go for Black Friday deals is online platform Takealot. Other popular online shopping destinations include Makro, Game, Checkers and Hi Fi Corp.

South Africa’s most searched retailers are:

  • Game
  • Makro
  • Takealot
  • Checkers
  • Pick n Pay
  • Evetech
  • Incredible Connection
  • HiFi Corp
  • Edgars

What are people looking to buy on Black Friday?

In terms of specific products, search volume data from Ahrefs suggests that South Africans have historically looked for deals on flights, though 2020 will probably dampen people’s interest in travel. Other popular items include gadgets, specifically laptops, the PlayStation 4, phones and the Xbox.

In terms of branded searches, telecommunications company Vodacom is one of the most common brands specifically searched for on Black Friday, along with Telkom and Kulula.

How does South Africa compare?

Of the 12 countries included in this study, South Africa ranks first for the highest percentage of people who will be enticed by the sales (70%). This is followed by France (66%). Meanwhile, Italy has the smallest number of festive sales shoppers (50%), followed by New Zealand (53%) and the UK (56%).

However, in terms of the discount required to entice shoppers, Spanish adults actually require the highest discount of 60% off to motivate a purchase. People from France and Mexico also require steep discounts to entice them to shop, at 59% off and 58% off respectively. Meanwhile, Canadians say they’ll need the smallest average discount at just 42% off, followed by people in Hong Kong (44% off) and Ireland (45% off).

Which country has the most Black Friday shoppers?
Black Friday is synonymous with hoards of Americans breaking through the front doors of stores all across the country. But as far as the Internet is concerned, the US no longer has the top spot for Black Friday shoppers.

Brazil is the country with the highest search interest in Black Friday, according to an analysis of historical search data from SEMrush. Interest in the shopping holiday peaked and hit new highs in November 2020, jumping up 22.36% from the previous year. Brazil also accounts for 13.20% of all global searches for the term “Black Friday”.

The US doesn’t place silver either: that post is taken by France. Like Brazil, France also saw a jump in search interest year-on-year, jumping 22.22% between November 2019 and November 2020. France makes up 10.78% of all searches for the term “Black Friday”, which is quite impressive, considering that France only accounts for 0.84% of the population.

The US doesn’t even get the bronze on its own, sharing the podium with Germany for the second year in a row, with search interest in both nations increasing by the same amount over the last 12 months (22.28%). Both nations made up 8.82% of the search volume for the term “Black Friday”, but Germany is far outperforming in terms of its population size, with Germany accounting for 1.07% of the world’s population, compared to the 4.25% that the US represents.

South Africa ranked equal 27th overall for Black Friday search volume. Search volume has increased by 22% from November last year to November 2020.

  • 1
  • 2
  • 4

Follow us on social media: 

               

View our magazine archives: 

                       


My Office News Ⓒ 2017 - Designed by A Collective


SUBSCRIBE TO OUR NEWSLETTER
Top