Staples kicks of BTS campaign

Staples has opened the back-to-school (BTS) season by once again offering a lowest price guarantee.

The BTS 110% lowest price guarantee promises that the reseller will match any competitor prices and give customers an additional 10% of the difference between the Staples price and the competitor’s price at the time of purchase.

Other BTS deals include the Less List for essential products, weekly Extreme Deals and 5% back for Teacher Rewards members.

New for this year, Staples has launched a Shop by Grade function on the online Back-to-School Centre, giving customers the option to purchase school supplies that fit a child’s needs.

Staples will launch its new BTS broadcast spots nationally on 17 July featuring Staples Guy who was introduced in spots earlier this year. To view the first spot, click here.

Source: Michelle Sturman, OPI

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