A tit for tat between the two tech giants just reached a new level, with Google announcing Wednesday it is restricting YouTube access on Amazon products, since Amazon doesn’t sell Google’s products.
Both companies sell rival television streaming devices and voice-activated speakers — and one of the big selling features of its Echo Show, which is equipped with a screen, was the ability to watch YouTube videos.
“We’ve been trying to reach agreement with Amazon to give consumers access to each other’s products and services. But Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make Prime Video available for Google Cast users, and last month stopped selling some of Nest’s latest products,” a statement from Google said. “Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. We hope we can reach an agreement to resolve these issues soon.”
So, for now, Amazon’s Echo Show and its Fire TV can only access YouTube via its existing website, not through the app.
“Google is setting a disappointing precedent by selectively blocking customer access to an open website,” said Amazon said in a statement. “We hope to resolve this with Google as soon as possible.”
Amazon users have been greeted with a message letting them know they won’t be able to access YouTube on their devices, effective Jan. 1, 2018.
By Alyssa Newcomb for NBC News