Sharp decline in business inkjet printer sales

According to research by International Data Corporation (IDC), the Western European printer and multi-function (MFP) market decreased 4,9% in unit terms compared with the same period a year ago, with negative performances in both inkjet and laser segments.

This gave a 4Q15 market figure of 6,5-million units — a decline of 333 000 units, largely due to the contraction in consumer printing. Revenues increased by 1%, but lasers were largely responsible for the value increase as inkjet revenues fell by 14,3%.

The laser markets were relatively decent in 4Q15, following the negative trend seen in the previous two quarters in Western Europe. Still the, combined printer and MFP laser shipments decreased 1% in 4Q15.

For the first time in almost three years, business inkjet growth stuttered and remained flat. However, MFP products showed the highest growth rate with a 2,7% increase, but business inkjet printers suffered a massive 29% decrease in 4Q15. In fact, business inkjet MFP represented 92,1% of business inkjet shipments in 4Q15 and this trend is unlikely to be reversed.

Growth in the business market, comprising laser and business inkjet devices, slowed down, but the value decreased by 3,5%. The highest value growth was shown in 45ppm+ colour devices, a positive trend already observed last quarter and becoming stronger in 4Q15.


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