SA consumers choose their ‘icon brands’

South Africa’s sparkling wine J.C. Le Roux was declared as one of the Icons in the 2014/2015 Ask Afrika Icon Brand survey.

According to Fin24, Target Group Index (TGI) by Ask Afrika measured 8000 brands, only 31 obtained iconic status.  J.C. Le Roux was the only alcoholic brand to make the Icon cut.

“J.C. Le Roux’s Iconic status is the ultimate proof that our Méthode Cap Classique and sparkling wines are most loved by South African consumers,” said global marketing manager Jackie Olivier.

Over 15 000 adult consumers were surveyed in the Ask Africa Icon Brand survey by the Afrika Group market research company, reports Fin24.

All Gold (condiments and sauces) was announced as the overall winner, with Koo Baked Beans (tinned food) in second place, Huletts Sugar (sugar and sweeteners) in third and Albany (bread) in fourth place

Examples of some international Icon brands include, Coca Cola and Big Mac (USA), BMW and Mercedes (Germany), Fosters (Australia), Dom Perignon (France), Rolls Royce and MG (Britain), Guinness (Ireland), Bells and Glen Fiddich (Scotland), and Smirnoff (Russia).


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