Sandton Convention Centre, Johannesburg
11-12 March 2013
Exploring the challenge of creating a sustainable brand in emerging markets – the Proctor and Gamble case
Any successful retailer will tell you that building strong brand awareness is the best long – term marketing strategy. However, creating a sustainable brand in new and emerging markets presents a unique challenge for international retailers. If you would like to learn more about how to create a strong brand in emerging markets, then you need to be at Retail World Africa 2013!
Retail World Africa 2013 brings together innovative game changers that have managed to build successful brands and secure their position at the forefront of the industry. Join us as Stand Vecera, Vice President for South and East Africa at Proctor and Gamble shares his knowledge and experience of branding in emerging markets. Go to www.terrapinn.com/retailafrica for more information.
If you’re wondering how to overcome the challenge of making your brand appeal to the local consumer, then Procter and Gamble’s presentation on “Exploring the challenge of creating a sustainable brand in emerging markets ” at Retail World Africa 2013 will give you insight into how you too can get people talking about your brand.
The other retail experts include:
Nestle Southern Africa
Procter and Gamble South Africa
Stuttafords South Africa
Zando South Africa
Capacity Holdings, South Africa
LuxLife, South Africa
Bid or Buy, South Africa
Mercedes Benz, South Africa
Swop and Shop, South Africa