Edcon, South Africa’s largest non-food retailer, and Kobo, a global leader in eReading, today announced that Kobo eReaders are now available at 91 CNA stores, one of the largest book and stationary retailers in the country.  The Kobo Touch and Kobo Glo E Ink eReaders provide a print-on-paper reading experience and access to the Kobo eBookstore which has nearly 4-million titles across 68 languages. From English to Afrikaans, the Kobo store includes bestsellers, backlist titles, as well as local and independent authors such as Deon Meyer and Leon van Nierop, which Readers can find at www.kobo.co.za or by linking to the Kobo site at www.cna.co.za. With Kobo’s eReading ecosystem, Edcon hopes to grow its market share, while establishing itself as the preferred retailer for all consumers wishing to purchase Kobo’s eReading products.


“The launch of the Kobo products in CNA stores is in keeping with Edcon’s strategy to not only make reading easily accessible to South Africa’s youth, but to promote a culture of reading,” explains, Terry Dale, CNA’s marketing manager. “The introduction of Kobo devices, combined with Kobo’s world-class eBookstore is in line with our strategy to retain our customer’s loyalty by meeting increased demand for a rich digital reading experience. In addition to a large selection of bestselling international titles, Kobo continues to be committed to building strong Afrikaans and local content within their eBookstore.


“We’re committed to making reading a more engaging and satisfying social experience by making digital content more readily available. By bringing the Kobo platform to our customers, we hope to promote a literate society where all South Africans, young and old can gain access to, and enjoy the pleasures of digital reading”, adds Dale


“As digital reading continues to gain momentum in South Africa, we’re thrilled to be partnering with CNA to bring the Kobo experience to the growing number of consumers looking for a best-in-class digital reading experience,” said Todd Humphrey, EVP of Business Development, Kobo Inc. “Aligning with CNA leaves us well positioned to support the growing demands amongst South African consumers and we look forward to working with them as they continue to diversify their offering to meet the evolving needs of their customers.”


Committed to its vision to help more people read more often – any place, any time, and on any device – Kobo also offers free top-ranking eReading apps for iOS, Android, BlackBerry, and Windows computers, tablets and smartphones. The Kobo apps automatically syncs with a person’s library to keep them reading – picking up where they left off regardless of what Kobo enabled device they are using.


The Kobo Touch and Kobo Glo are now available in stores:


The award-winning Kobo Touch eReader is equipped with an anti-glare 6” Pearl E Ink touchscreen that offers the closest experience to reading print on paper and is easy on the eyes – even in bright sunlight. The thin and lightweight Kobo Touch is highly portable and offers many ways to personalize the reading experience, get book recommendations, and discover new content.  The Kobo Touch has a battery life of up to one month and has 2 GB of internal memory for the storage of up to 1,000 books, with the option to expand to 32 GB with a microSD card.



The front-lit Kobo Glo eReader offers the most even and adjustable ComfortLight technology to enable people to read anytime – day or night. Its durable screen and customizable fonts and page-turning features make it the perfect eReader for the most passionate booklovers. The Kobo Glo uses E Ink technology, and its no-glare XGA high-resolution 6” E Ink screen provides an experience that is just like reading print on paper. The device easily connects to Wi Fi allowing consumers to explore and discover recommendations in the Kobo eBookstore. The Kobo Glo has a battery life of up to one month and has 2 GB of internal memory for the storage of up to 1,000 books, with the option to expand to 32 GB with a microSD card.


 About Edcon


Edcon is South Africa’s largest non-food retailer, with a market share of the South African clothing and footwear (C&F) market nearly twice that of its nearest competitor, trading through a range of retail formats. The Group has grown from opening its first store in 1929, to trading in 1 301 stores (as at 29 June 2013) in South Africa, Botswana, Mozambique, Namibia, Swaziland, Lesotho, Zambia and Zimbabwe. Edcon has been recognised in national surveys as one of the top companies to work for in South Africa and continues to make significant progress in its equity and transformation goals.


Our retail businesses are structured under three divisions: Edgars division, including Edgars, Boardmans, Edgars Active, Edgars Shoe Gallery, Red Square and the Group’s mono-branded stores such as Topshop Topman, Tom Tailor, Dune, Lucky, T.M. Lewin, Lipsy, Inglot, La Senza and Accessorize whose product is also available through Edgars stores, serves principally middle and upper income markets; Discount division including Jet, JetMart and Legit, serves principally middle to lower income markets; and CNA, the Group’s stationery, books, games, movies, music, hi-tech electronics and mobile retailer. The Edcon Credit and financial services division provides credit and insurance products to the Group’s customers. 


With the launch of its “Thank U” loyalty programme, Edcon now has the largest retail customer database in South Africa which enables it to provide customers with relevant offers across its suite of retail and financial services products; this programme includes all mono-branded stores in South Africa.


For more information, please visit the Edcon website: www.edcon.co.za

About Kobo Inc.

Kobo Inc. is one of the world’s fastest-growing eReading services offering 4-million eBooks, magazines and newspapers to millions of customers in 190 countries.  Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. Kobo offers an eReader for everyone with a wide variety of E Ink eReaders and Google-Certified Android tablets to suit any Reader’s style including the award-winning Kobo Touch™, Kobo Mini, Kobo Glo, Kobo Aura, Kobo Aura HD, Kobo Arc, Kobo Arc 7, Kobo Arc 7HD, and Kobo Arc 10HD. Along with the company’s free top-ranking eReading apps for Apple®, BlackBerry®, Android®, and Windows®, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world. For more information, visit www.kobo.com.



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