As attendance at Paperworld China has become a requisite for those in the region, it continues to sign a number of new overseas brands as well as returning key brands for the fair, says organiser Messe Frankfurt.
Paperworld China is the leading international trade fair in China for the stationery, office and artist supplies industry and the 11th edition will be held 15 – 17 October 2015 at the Shanghai New International Expo Centre, Hall N1 – N2.
Overseas brands such as Creall by Havo (the Netherlands), Online Pen (Germany) and Pasaco (Poland), which are eager to enter the promising Chinese market, will make their debut at this year’s show. Recognised as a premier platform for doing business, brand building, cementing trade links and conducting market research, the show has also drawn well-known brands again including Simbalion and Liberty from Taiwan, as well as Lihit Lab and Lami from Japan.
Online Pen, a popular brand in Europe, specialises in designing and developing fine writing instruments. Their newly-launched products, which will also unveil in Asia for the first time, include the 2015 back-to-school supplies as well as the early 2016 new series and they will definitely draw much attention from trade visitors. Explaining the reasons for selecting Paperworld China, the brand’s Chinese agent, Ms Wu Mei, Deputy General Manager for Changshu Writing Tool Factory, said: “Online Pen has officially launched in China in 2015. Paperworld China perfectly caters to our needs as this is an excellent platform to introduce our brand and products to the Chinese consumers and stationery distributors. The Chinese market is important to us because the Chinese consumers become more quality-conscious and they are after products with fine designs, which are exactly what we offer.”
To both overseas and Chinese enterprises, Beijing, Shanghai and Guangzhou are seen as a launch pad to the ample domestic market.
Shanghai is a key economic indicator in China and its consumer market has been growing rapidly. In 2014, retail sales of consumer goods in Shanghai increased 8,3% year-on-year to top RMB 871,9-billion ($148,7-billion), registering an annual growth rate of 11% on average from 2009 to 2014.
Aside from many foremost manufacturers, buyers will also be able to source a wide spectrum of products such as writing instruments, paper and printing products from a selection of OEMs from Ningbo, Wuyi, Lishui, Yiwu and Wenzhou where many professional Chinese OEMs conglomerate.
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