OneDayOnly expands as e-commerce booms

Local e-commerce platform OneDayOnly has expanded its warehouses and increased the number of employees, OneDayOnly spokesperson Matthew Leighton told ITWeb.

The e-commerce site has witnessed 67% year-on-year growth, with staff members up by 30% in 2020 due to the Covid-19-induced lockdowns.

• People have changed their shopping behaviour due to COVID-19
• Consumers have been forced to look at online shopping platforms as alternatives to brick-and-mortar stores
• The big increase in sales is also partly related to panic buying and lack of item availability
• Convenience is another factor influencing the uptake of online shopping
• SA’s e-commerce industry was growing before the pandemic
• According to a Mastercard report, only 24% of local online spend was on foreign shopping sites, down from 27% in 2019 and 33% in 2012
• Mobile app downloads increased from 30% in Q1 to 35% by Q4, which is a growth of 2.8 million people. e-Commerce stores with mobile apps have seen significant uptake

The influx of traffic has prompted a 30% increase in staff and an increase in warehouse footprint in both Cape Town and Johannesburg. To support small local businesses, OneDayOnly has prioritised local suppliers on its site.

A robust IT team is able to monitor and maintain the website.