By Tom Head for The South African
Naspers, the holding group of Africa’s biggest pay-TV organisation MultiChoice, have decided to list the business on the Johannesburg Stock Exchange. The move comes as traditional media outlets consider ways to stem the momentum of streaming services like Netflix and Hulu.
The shares will go live on the JSE on 27 February 2019. Investors will be able put their money into MultiChoice if they believe it’s a sound financial investment; something that CEO Calvo Mawela firmly believes is already true:
“With strong financials, the flexibility of an ungeared balance sheet and deep local knowledge, we hope to deliver excellent returns to shareholders over time.”
MultiChoice to receive boost in its battle with Netflix et al
But how will this make it more competitive with the likes of Netflix? Well, put quite simply, opening up a more diverse range of investment will eventually improve the worth of MultiChoice. Naspers are now narrowing a discount between its own market value and the value of its stake in Chinese tech giant Tencent, according to MoneyWeb.
By floating the shares on the JSE, an increase in net worth will allow MultiChoice to spend more money on quality programming and any potential streaming developments of their own in the future.
What is the MultiChoice share price estimated to be worth?
Meanwhile, South African Market Insights (SAMI) told us that this is perhaps the best time for Naspers to make this move. While subscriber numbers are up, their total revenue growth has limped along at a slow pace. They also estimate that MultiChoice will be worth R211 a share when they go public.
“MultiChoice has seen strong subscriber numbers grow over the last three years – up by 29.4% – while revenue over the same period only grew by 1.4%. Their trading profit margins are in decline too.”
“But looking at the number of shares MultiChoice plans on issuing, it will give the company a valuation of R94.8 billion, which will make MultiChoice the 21st largest firm listed on the JSE at around R211 a share.”
What happens next?
MC have approximately 13 million subscribers in Mzansi. No company is too big to fail, but SAMI have warned that there will be a “feeding frenzy” when the shares are first made public, as investors scramble to get a slice of the pie at the earliest opportunity. We will only get a true reading of its popularity a few months after it has listed.