Maped Helix and Mattel have announced the launch of their new “Fun to Learn” brand. The new Helix range will introduce children between the ages of two and six to engaging and fun stationery items.
Featuring Barbie, Hot Wheels, Thomas & Friends and Bob the Builder on a selection of individually designed products in instantly recognisable colours, the stationery will be available from March 2017.
The School Essentials Packs will be the first products to launch with each pack containing uniquely branded stencils, jumbo pencil, colouring pencils, scissors, ruler, eraser and sharpener ahead of further product introductions later in the year.
This partnership cements Maped Helix’s place as number one in the educational stationery sector, following their range of maths sets gaining 91% market share across the previous twelve months.
Gray Richmond, MD at Maped Helix, is delighted to announce the addition to the Maped Helix product family.
“It’s an extremely proud moment for us to launch the ‘Fun to Learn’ range with Mattel’s iconic brands.
“We’ve secured four fantastic licences, opening up our products to a new consumer demographic.
“Barbie, Hot Wheels Thomas & Friends and Bob the Builder are iconic brands and alongside these, we will continue to innovate and deliver a wide-range of fun educational products.”
Gemma Daniels, associate licensing manager, Mattel comments, “We are delighted to be partnering with Maped Helix on their exciting new ‘Fun to Learn’ range.”