For many employees the physical work environment ranks among one of the top factors that influence their decisions to join a company. And with a global war for talent intensifying, the workplace can be a strategic asset that distinguishes an organisation as an exceptional employer.
Linda Trim, director at Giant Leap, says: “As workplaces look to attract the best and brightest, companies are turning to design to help differentiate their work environment, focusing on an increased understanding of what employees really need to make them happy and engaged at work.”
Designing a magnetic workplace
How can workplace designers create a magnetic workplace that attracts employees?
Says Trim: “The most important principle is that the office space should make people feel really good.” Landscapes, nature views or the introduction of plants in the office strongly impact productivity because there is a powerful bond between humans and the natural world referred to as Biophilia. Studies have shown that being surrounded by nature improves both physical and mental health.
Feel good spaces should also be tactile and have ample daylight. Living walls, or biowalls, combined with natural materials bring a sense of the outside into the work environment.
Office appeal and productivity can also be improved by offering a variety of interior settings that allow employees to choose where they want to work that day based on the mode of work required.
“For example, in the morning, workers could gather in a cafe style area for coffee and informal interaction. In the afternoon, they can move to a gathering place designed for teamwork or to a privacy ‘hive’ for focused work,” says Trim.
Magnetic workplaces support the unique roles, work styles, and personalities of each individual, and provide a range of space types, furnishings, and multi-functional common areas that draw people in and keep them wanting to come back to the office.
The coming challenge for design
Telecommuting offers employees an alternative to working in a traditional office. This trend, combined with the number of hours people now spend online, means individuals are interacting in vastly different ways than they once were.
Remote work is likely to become ever more the norm. The designing challenge therefore is to create a space that attracts employees back to the office.
“A magnetic workplace will be defined as one that is so appealing that employees who might otherwise work remotely from home or in a coffee shop, choose to come and spend their day at work,” says Trim.
There are already examples of this in co-working spaces which blur the lines between office and social venue.
“Knowing that our future workplaces present a greater emphasis on virtual communication, workplace designers will be challenged to create physical spaces that encourage face-to-face interaction and speak to our innate need for human connection. Many view the workplace as a second home, so employees will be drawn to magnetic workplaces offering comfortable environments where they can work, socialise, and simply be themselves,” Trim concludes.