Fine Paper, Fine Planet

Paper is here to stay. Imagine a world without it: no books to snuggle up with in bed; no magazines with views trends and features to read and share with friends; nothing to scribble your brilliant ideas on or to practise your art on; no sheet of music when playing your piano and no packaging to protect valuable goods in transit. Not even toilet tissue or kitchen wipes.

We do not merely use paper, we engage with it. Paper stimulates our sense and our emotions. We hang photos on our walls; we burst with pride as we show everyone our children’s drawings; we use old passports to tell of great adventures; we keep ticket stubs and maps for our scrap books; posters against our walls display our heroes and our aspirations; we wrap presents in beautiful paper. 

A world without paper would provide information in a soulless, impersonal manner; never tangible and always dependant on an electronic device, batteries and power sources. A world without paper would have no sustainable, renewable and biodegradable solution for packaging.

Talk of a paperless society therefore completely misses the point. The true focus in our fast paced society must be on integrating paper-based and electronic communication to ensure that we can communicate effectively with our target audience. While electronics offer instant information, paper creates a more durable, trustworthy relationship and in a consumer society worried about impact, electronics consume vast amounts of fossil fuels and other limited resources, while paper and pulp-based products use a natural and fully renewable resource, which even helps address climate concerns as it grows.

Think of the many uses of paper in your life, newsprint, brown bags, it can be coated, embossed, enamelled waterproofed, rendered greaseproof, glazed, corrugated, waxed, coloured and even impregnated with tantalising scents. And it can be laminated with other paper, fabric, plastic or metal.

Paper is used in thousands of different applications every day, and can be made tough enough o withstand acid or soft enough to use on a baby’s skin.

We use it to get banking information, print our CV, our private journals, read a thrilling novel, 

And trees are a renewal able resource. Each year Sappi plants more trees than they harvest. All their virgin wood sources are Forest Stewardship Council (FSC) certified. FSC is the international audit benchmark used in South Africa which enables consumers to distinguish responsibly made products from products made from wood of unknown origin. The story of Sappi’s non-wood fibres is just as impressive. For their Triple Green range – unique to South Africa – they incorporate bagasse, the waste product of sugar cane fibre. And their Cape Kraft Mill runs on 100% waste paper brought in from recycling agents. Waste paper is used in a number of products, particularly kraft papers and board.

Using local paper supports jobs, promotes the planting of more trees, eliminates the high emissions produced to transport imported papers to SA and alleviates pressure on endangered tropical forest.

Buy local and help save your environment.

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