The Daddy’s World Group has brought you game-changing hotel  concepts and cash-saving daily deals and now they have turned their attention to supporting entrepreneurs through a collaborative approach to growing small businesses in Cape Town.


In keeping with their design-led philosophy;  new co-working space, Daddy.O, ticks all the boxes for freelancers, start-ups, consultants, organic teams, movers and shakers. Located in Woodstock’s iconic Old Biscuit Mill (also developed by the owners of Daddy’s World ), Daddy.O was given life by a collaborative design effort between leading Cape Town designers Tracy Lynch, Haldane Martin, Kim Stern and Marco Simal and is now a humming office hub with desks (as well as café tables and loungey chairs) and a boardroom to rent by the hour, day or month. A number of Cape Town companies (such as Virgin SA and Elle magazine) have dived in and used the Daddy.O boardroom for their off-site creative strategy sessions already.

The simple but functional design approach is infused with school room references; from the green chalkboarded boardroom walls (which you can write on) to the co-space’s slogan Work Hard, Play Nice – not to mention the designer refresh on the old metal frame school desk.

Whilst all users get free local-roast coffee and a bundle of super-fast Wi-Fi; monthly Daddy.O members also gain a pack of value-adds, which include a yearly night at both Daddy Long Legs and Old Mac Daddy hotels, priority and discounts on events and a profile on the Daddy.O website. Users of Daddy.O can also work with crowdfunding partner Thundafund to generate capital for new products and ideas.

Members also get 20% off all Daddy’s Dragon’s activities. Daddy’s Dragons is the group’s incubator and hosts courses and workshops to help entrepreneurs hone their business ideas, fine tune their marketing strategy and make lasting business connections. For projects with the right combination of vision, skills and commitment there is also an opportunity to incubate a business in partnership with the innovative founders and owners of Daddy’s World and Daddy O.

Says Daddy’s World co-founder, Jody Aufrichtig; “Business is our passion, as a group, we have taken lots of risks, tried some crazy new things and learnt some important lessons; the most important one being that entrepreneurs need a network of support. With Daddy.O, we are not only providing a physical space to work in, we are also creating a place to bounce ideas, develop good business relationships and tap into the Daddy knowledge-base. We want to build success – to fuel new businesses, create jobs and change our environment. We are very excited about sharing our advice and sharpening the talents of some brave new business leaders.”

Aufrichtig continues; “For us work should be fun, otherwise what’s the point in doing it?”

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