CNA’s new website enables consumers to purchase games, movies, music, books and more on account.
CNA has revamped its existing website (www.cna.co.za) where consumers can now purchase games, movies, music, books and more using their Edgars or Jet account card.
David Gibbons, Edcon’s e-Commerce Executive who is spearheading the group’s online retail offering, says the beauty of this solution is that account holders can purchase entertainment items online 24/7 from CNA while benefiting from store credit, making e-commerce more accessible to those who don’t have credit cards.
“The new site opens up online shopping to the Group’s almost 3.9 million account card holders. Customers will also be able to earn Thank U points on all online purchases,” he says.
The site has a new, fresh look and is easy to search with thousands of products already on offer across four product categories: books, games, movies and music, along with 10 000 eBooks. CNA is growing the site’s inventory continuously.
Online retail is growing
Recent research from World Wide Worx, commissioned by Google, indicates online retail is becoming increasingly popular in South Africa, growing around 30 percent per year with no signs of slowing down.
“Opening up e-commerce to our entire base of account holders is another positive step to growing the Internet economy in South Africa,” says Gibbons.
Gibbons says CNA’s site is secure, uses SSL security and is verified by Entrust. Purchases can be made using a credit card or account card, with a one time pin on account payments adding to users’ security. Customers with any queries can contact the customer service call centre on 0860 262 289 and return online purchases at their nearest CNA store.
New user-friedly design and process
Along with the new design, CNA has re-engineered its entire e-commerce process.
“The e-commerce platform that powers the site is new and far more powerful than the previous system. Furthermore, we’ve changed the logistics process and will now hold stock in a centralised warehouse as opposed to distributing products from stores, resulting in a more efficient fulfllment process” he says.
Delivery will occur nationwide on average within three days. The delivery charge on all purchases over R350 will be waivered; otherwise a R55 delivery fee will apply.