SA’s best loved chocolate brand, Cadbury Dairy Milk, is proud to announce the launch of the first re-sealable chocolate packaging in South Africa.
Unique to Kraft Foods, this breakthrough revolutionary new packaging allows consumers to be able to open and close their favourite chocolate slab again and again. The re-sealable packaging offers consumers the opportunity to tuck away their special chocolate treat to enjoy it for longer.
“This re-sealable packaging innovation is in-line with current South Africa consumer trends which shows consumers are constantly seeking new experiences beyond the product” says Greg Banach, Kraft Foods Category Leader: Chocolate.
Look out for Cadbury Dairy Milk slabs that hold the re-sealable logo, flip over the pack and open to enjoy this unique chocolaty experience.
The launch will be supported through a full 360 degree campaign with TV, outdoor activity as well as experiential activation never seen before in South Africa.
Cadbury Dairy Milk Re-sealable packaging is currently available in stores nationwide.