Recent local research* shows that home and kitchenware items made up 13% of online purchases in the past three months.

If that’s anything to go by, shoppers will welcome the news that home specialist Boardmans is launching an online store,

Besides offering customers easy access to a wide range of the world’s most sought after home brands, as well as their own private label brands, millions of Thank U account holders can use their store credit facility to make payments.

It’s a plus for shoppers across the board: not only will they earn highly desirable Thank U points while shopping online, but some of the store’s higher priced items will become more accessible. Making purchases safely from the comfort of your own home, at any time of the day or night, is another major perk that increasingly busy customers will enjoy.

Boardmans has made a name for itself among home enthusiasts and décor specialists alike with its extensive range of well-known premium home brands, including Jamie Oliver, Russell Hobbs, Granny Goose, Zeal, Umbra and Jenna Clifford, as well as new international brands like Cake Boss and Lodge.

The new ecommerce website provides Boardmans customers with the ultimate retail experience – literally bringing the best that the world has to offer straight to their doors. Shoppers can navigate the clean and inspirational looking site by room, brand or by using the search function.

Customer-written product reviews are encouraged to help guide online browsers and a shareable wish list makes it easy to suggest to friends and families what to get for birthdays and special occasions.

Boardmans’ wedding gift registry also makes its online debut. This means that newly engaged couples are free to enjoy the convenience of compiling their wish list from hundreds of coveted brands. Better still, wedding guests can access the registry and purchase the gifts online – making tracking down the perfect gift as easy as starting your computer. The cherry on the cake is that registered couples will earn 10x Thank U Points on all items purchased from their registry.

Creating the best online experience has been a major priority for Boardmans. From the time of online purchase, products will be delivered straight to the customer’s door within 5-7 working days.

Furthermore, orders over R500 are delivered free of charge. Alternatively, a standard delivery fee of R65 applies. Delivery is an option to any physical address within South Africa only. In the event that the item is not suitable once it has been delivered, online purchases can be returned to any physical Boardmans store – all part of an initiative to ensure a premium online experience.

Visit to see more.

* The IAB South Africa and Effective Measure eCommerce


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