BIC is to sponsor the 2016 National Stationery Week, along with Sheaffer, Maped Helix, Nu Notebooks and Staedtler.
Now in its fifth year, National Stationery Week celebrates the written word and all things stationery, and is organised by the London Stationery Show. Last year’s campaign generated millions of pounds worth of media coverage and retail sales, and reached over 20-million consumers in the UK with the message that writing by hand matters and has a vital part to play in personal communications in an increasingly digital world.
The theme for 2016 is “Writing matters”.
Jonathan Skyrme, general manager at BIC UK and Ireland, says: “We’re thrilled to be a sponsor for National Stationery Week 2016, particularly as this year’s theme sits so well with our mission to also get Britain writing.
“Last year saw the launch of our #JustWrite campaign to promote the benefits of handwriting and making it accessible to the nation, which was marked by a series of activities across the UK. We have even bigger plans in place for #JustWrite Day this year.”