Antalis promotes good paper choices

Paper sourcing and usage is an integral part of a comprehensive corporate and social responsibility (CSR) strategy. By implementing a responsible paper sourcing and usage policy focused on recycled paper or paper produced from sustainable virgin fibre, enterprises can demonstrate their commitment to conducting business responsibly and encouraging the development of sustainable forestry.

To support companies in their efforts to integrate paper into their CSR policies, Antalis, Europe’s leading paper merchant, has developed its Green Connection Initiative with the Green Star System (GSS) at its core. The GSS attributes a number of stars to each paper product according to its environmental credentials allowing customers to make informed, responsible choices.

The Antalis Green Connection is completely aligned with its parent company Sequana’s global CSR strategy, which has three key objectives:

• Ensure responsible sourcing of the products Antalis sells;
• Ensure Antalis commits to environmental excellence in its everyday business; and
• Support Antalis customers in their commitment to green paper and printing.

The Antalis Green Star System: making it easy to go green
Hotels,restaurant and theatre reviews, household products … all are commonly ranked by consumers on a star-based system. Antalis therefore chose this universally-recognised point of reference as the indicator of the different levels of eco-responsibility for its Green Star System, ranking papers from zero to five green stars.

Even those unfamiliar with the growing number of ecological certifications, can easily understand the system and identify the most environmentally-friendly products.

While the GSS is designed to be accessible to everyone and to simplify the intelligent choice of products with a lower environmental impact, its definition is based on exhaustive information and stringent requirements regarding the origin of the wood fibres and the paper manufacturing process.

Origin of the fibre – for a product to be eco-responsible the wood fibres must either be FSC/PEFC certified or at least 50% recycled from post-consumer waste with the remaining in line with FSC or PEFC standards.
Manufacturing process – for a product to be defined as eco-responsible, the mills that produce the paper must carry either ISO 14001 certification (based on a framework for the development of an environmental management system – EMS – and the supporting audit programme) or the EU Ecolabel (lifecycle based approach).

Companies often still have an either/or attitude to paper and digital communications but these media are complementary,” explains Xavier Jouvet, group marketing and purchasing director.

Antalis’ David James says, “The right combination of both can strengthen the impact of a company’s messages and image, particularly when paper is sourced and used in an eco-responsible manner. We want to make taking that step as easy as possible for our customers which is why we have developed the Antalis Green Star System.”

As part of its Green Connection initiative, Antalis has developed a number of additional tools and solutions which aim to promote environmental excellence amongst all the stakeholders in the paper industry and to defend the industry as a responsible, sustainable economic player.

These include:

• The “Did you know?” video which debunks all those widespread myths about the paper industry which is in fact the greatest user of renewable energy and contributes widely to reforestation.

• The Antalis Green White Paper which provides concrete advice on how companies can integrate paper into their sustainable development strategy and the advantages of a properly managed paper sourcing policy.

• The Antalis Green Brochure which presents the merchant’s complete eco-responsible product offering, its characteristics and application possibilities. Brochure available on request.

• The environmental ECO calculator developed with Arjowiggins Graphic which allows companies to calculate the reduction in their environmental impact when using the Antalis range of eco-responsible papers.

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