Amazon officially launches its B2B portal

Amazon has finally officially launched its B2B portal Amazon Business – a revamped version of its original Amazon Supply service.While Amazon for Business has been operating quietly in the background for some time for US customers, today marks the company’s public announcement and the move to the Amazon Business rebrand.

Clearly, Amazon is now confident it can deliver the goods this time around and crucial elements that Supply was lacking such as specific business pricing, quantity discounts and payment solutions have been added to the new portal.

Some of the features that businesses have been asking for have been included in this version such as:

Business-only pricing on select items with quantity discounts available. Only registered business account customers will have access to the prices.
Access to a corporate credit line with pay-in-full credit aimed at large businesses, schools, government entities and a revolving credit line designed for SMBs.
Free two-day shipping on eligible items and orders of $49 and above for those products sold/fulfilled by Amazon. Faster shipping options are available.
A single or multi-user business account is available with an administrator that can edit users, payment methods and shipping addresses. Administrators can also set up workflow approvals to control spending, enable groups and manage tax exemption.
A multi-seller marketplace that enables users to view multiple offers on a single product page for price comparisons.
Integration for third-party procurement solutions allowing punch-out capabilities.
Amazon said “hundreds of millions” of products – as opposed to Amazon Supply’s ‘mere’ 2.2 million – are available, including business-only products such as select medical and lab supplies. While rumours abound over Amazon Prime for Business, as yet it isn’t featured on the site but knowing Amazon, it will probably roll-out at some point in the near future. Similarly, expect Amazon Business to launch internationally – Amazon India launched its own version recently.

Amazon is also actively courting sellers for Amazon Business, creating a Business Seller Program and offering its Fulfilment by Amazon (FBA) service and the ability to add credentials that will be displayed to business customers.

Amazon Business VP Prentis Wilson said it is only the beginning of the marketplace and the company will continually add features to enhance payments, shipping, pricing services, etc.

Credit: Michelle Sturman for OPI

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