Research shows that the Black Friday phenomenon has grown faster in South Africa than any other country in the world.
Black Friday, a retail promotion that takes place on the last Friday of November after the American Thanksgiving holiday, originated in America in the 1950s.
Last year, PriceCheck saw three times the number of daily visits to its online shopping comparison website on Black Friday, and twice the number on Cyber Monday, compared to its 2017 average.
In addition, these visits were on average 30% longer than the 2017 average duration. This year is likely to surpass that, with PayPal predicting that South Africans’ online shopping spend will top R53bn by the end of 2018, up from R37.1bn in 2017. But as the South African online shopping market grows, providing more to choose from, shoppers should put a game plan in place to ensure they get the best deals from the most reliable, and secure retailers.
Lebogang Mokubela, founder of township-based retail marketing company Lemok Group, says: “Black Friday marketing has been exceptional with millions of rand being invested to draw crowds to their offerings.”
Taking a look at shopping centres across the country with a combined GLA of approximately 23.4 million square metres, an average of 3.2% of tenants participated in Black Friday in 2016 and an average of 21% of tenants participated in Black Friday in 2017 – an increase of 17.8% year on year, Mokubela says. Small regional shopping centres indicated a growth average of 31% year-on-year.
Tips for getting the best deals on Black Friday
- Have a plan. Know what you want, need and can afford before you get enticed by all the shiny offers in front of you
- Choose a secure way to pay: credit card payments that ask you for a supplementary one-time pin – such as Verified by Visa, Snapscan and PayPal – are all good options
- Take note of the delivery and return details. Will you get the purchase when you need it, and if you need to return it, will you end up paying more on delivery costs?
- Look out for hidden costs or additional purchases you might need to make
- Compare deals: similar deals might be packaged slightly differently, so make sure you are comparing apples with apples
- Only buy from reputable retailers so you can be sure you will receive authentic products