Paperworld Middle East, the region’s largest trade fair for paper, office supplies and stationery, is eyeing continued growth, as its launch partners lead the charge of returning exhibitors with high hopes for a big year in 2016.
With more than 250 exhibitors from 42 countries expected this year, the sixth edition of the three-day event in Dubai starting 1 March, will be nearly 50% larger in size than the inaugural edition in 2011, which featured 202 exhibitors covering 3 500 square metres of exhibition space.
According to its organiser Messe Frankfurt Middle East, the growth of Paperworld Middle East can be attributed to the globally recognised Paperworld brand, while the strategic location in Dubai presents the ideal gateway for international manufacturers to target emerging regional markets throughout the Middle East and Africa.
That in turn has led to a steady increase in international buyers to the dedicated annual trade show – from 4 420 in 2011 to 6 099 from 115 countries in 2015 – as the wider region keeps pace with expanding economies and a surging population base.
Another major indicator of the show’s success is the continued support from its five Launch Partners, which will all line-up again when Paperworld Middle East returns.
These are headed by UAE-based manufacturer Farook International Stationery (FIS), which exports 10 UAE paper and stationery brands throughout the world, proudly flying the Made in UAE flag in more than 90 countries.