What style is right for me? What suits my taste? And what reflects my views? These were some of the questions answered at the Paperworld Trends show.
Paperworld not only provides a comprehensive overview of the international paper, stationery and office supplies sector with new product launches and abundant opportunities for making new business contacts but also looks at providing visitors and exhibitors with lectures and informative talks by many industry leaders and researchers.
The first point of contact for those pursuing the latest product trends and ideas was the Paperworld Trend Show. The aim of this specific exhibit was to achieve better orientation, the perfect assortment and a targeted customer approach by filtering through the major themes and bringing them to visitors and exhibitors. Experts gave guided tours through the trend worlds and spoke on the impact and implementation of these trends.
This year’s Forum attracted many visitors with a spectrum of thought-provoking lectures covering marketing, trends, motivation, retail and sales. Its wide-ranging programme covered The ISPA.
The International Stationery Press Association (ISPA) presented its international accolade, the Product of Year Award, at Paperworld.
This award honours the best projects and products at Paperworld according to the categories Innovation, Quality, Price, Presentation and Environmental Protection.
European Office Products Awards
The gala dinner celebrating the annual European Office Products Awards presented by the UK’s OPI magazine celebrated products in the categories of Marketing, Customer Orientation, Innovation, Environmental Awareness, New Product Launch, Young Entrepreneur and Services for the Industry.
The Chairman’s Comment
shop-sa chairman, Hans Servas, attended Paperworld and commented that although the show was massive, informative, innovative and still very pertinent to the stationery industry, it seems to have become quite a bit smaller than the shows from previous years.
His belief is that perhaps the stationery industry was putting its money elsewhere and that having floor space at the exhibit was becoming too expensive.
Servas also mentioned that the introduction of Paperworld China and Paperworld Dubai might have taken a small slice from the original Frankfurt pie.