Price comparison platform Price Check has carried out research on some of the trends in online shopping and found very interesting results.
CEO of Price Check, Kevin Tucker, has highlighted the major trends which emerged in their research.
Approximately 2.5-million people a month use Price Check. South Africans love shopping according to the notable shopping seasons, and patterns differ vastly at peak times like Black Friday and Christmas.
The 25-34 age group is the dominant online shopper in South Africa. However, across the board people are moving online – it is changing the way we as consumers shop. People of all ages are looking for groceries and home deliveries.
Tucker says the searches between male and female are somewhat similar. In general females search for pharmaceuticals and health and beauty products. They also enjoy cellphones and gadgets.
Replacement parts, such as phone covers and battery chargers, are also very popular.
“We found that cellphones dominated the searches. South Africans seems to be passionate about finding deals for cellphones,” says Tucker.
South Africa has a larger number of prepaid cell phone users than contract users, and thus consumers are funding their own phones.
“The value-leader is Huawei, across all their different models.”
Interestingly, what tops the list is also a search for DSTV decoders. People are trying to save a couple of rands on DSTV decoders, which doesn’t really vary much.
Source: Cape Talk