The customer is always king
Sometimes we can lose focus on just why we are in business… here is a reminder to staff you might want to print on a poster and stick up on the office wall:
A client is the most important person ever in this office…..in person or by mail.
A client is not dependent on us…..we are dependent on him.
A client is not an interruption to our work…..he is the purpose of it.
We are not doing the client a favour by serving him….. he is doing us a favour by giving us the opportunity to do so.
A client is not someone to argue or match wits with…..nobody ever won an argument with a client.
A client is someone who brings us his wants…..it is our job to handle them profitably for him and ourselves.