The Asian region is forecast to the world’s largest market for stationery products in 2017, according to latest data compiled by leading research firm Statista.
Global revenue for the ‘Hobby and Stationery’ segment in 2017 will reach US$132 billion with an annual growth rate of 11.3 per cent between 2017 and 2021.
Asia is forecast to emerge as the highest revenue generator in 2017, which accounts for around 42 per cent of global revenue of US$56 billion.
Hong Kong, as the major trade hub in Asia Pacific, has attracted the attention of brands and manufacturers from around the world through the greater prominence of the Hong Kong International Stationery Fair.
Jointly organised by the Hong Kong Trade Development Council (HKTDC) and Messe Frankfurt (HK) Ltd, the 18th edition of the Hong Kong International Stationery Fair will run from 8 – 11 January 2018 at the Hong Kong Convention and Exhibition Centre.
The four day fair expects more than 250 exhibitors from 11 countries and regions, and more than 20,000 visitors from around the globe.
The 2018 fair will once again feature five product zones, including DIY Supplies, Gift Stationery, Kids & School, Pen & Paper and Smart Office.
To offer a one-stop trading platform and better sourcing experience, the Hong Kong International Stationery Fair will be held concurrently with the HKTDC’s Hong Kong Toys & Games Fair, the Hong Kong Baby Products Fair and the Hong Kong International Licensing Show at the Hong Kong Convention and Exhibition Centre.
The event, including the Remanexpo product group, will take place in Dubai from 14 to 16 March 2017, with global stationery and office suppliers targeting the “emerging” market.
In a press release, show organisers Messe Frankfurt Middle East reported that the “emerging Middle East and African” markets are making “leading international brands turn to” the event to “boost regional exports”. The event will take place from 14 to 16 March at the Dubai International Convention and Exhibition Centre in the UAE, and the company added that international suppliers “are turning to the Middle East and Africa (MEA) for future business growth”.
The UAE is also “presenting itself as the ideal gateway to access hard-to-reach markets”, with growth globally in stationery and office supplies “expected to come from emerging markets” including the MEA. The organisers cited data from analysts Technavio, who predict that there will be an “annual market increase” in the MEA of 15 percent, as well as fellow analysts Conlumino, who estimate the MEA market for “paper, stationery and office supplies” will be worth $12 billion (€11.3 billion) by 2019.
Over 300 exhibitors from over 36 countries will be taking part in the show, with Messe Frankfurt Middle East noting that “while some suppliers are now just testing the waters, other have been in the market for many years”. The seventh edition of the show will make it the “region’s largest B2B trade show covering the entire range of stationery and office supplies”, with a “strong European presence” seeing exhibitors from the UK, Portugal, France, Germany, Spain and Italy.
Other “key exporting exhibitor countries” with exhibitors present include China, Thailand, Indonesia, South Korea, Japan and Turkey, while Messe Frankfurt Middle East pointed out that last year’s show saw a “record turnout of exhibitors and visitors” which “firmly cement[ed]” the show’s position as the “must-attend trade show” for the region’s paper, office supplies and stationery markets. In total, last year saw 6,774 visitors from 101 countries, an 11 percent increase on 2015, with 304 exhibitors.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, commented: “Shifting tides in international trade and economic uncertainty over the last 12 months has meant global manufacturers have had to refocus their export outlook, and the MEA is grabbing their attention. Paperworld Middle East provides unmatched access to market representatives from the fast-growing Middle East, Africa, Central and South Asia regions, and has seen increasing numbers of leading international brands and players participating from across the world.”
Sequana reports that Antalis, the world’s largest paper distributor (outside the USA), strengthened its market share in Europe while continuing to deploy its strategy.
Antalis’ Packaging and Visual Communication distribution activities now account for 36% of its gross margin.
Antalis’ enhanced product mix
Sequana said that it benefited from an enhanced product mix mainly due to:
- Acquisitions by Antalis;
- Arjowiggins’ refocus on its specialty businesses;
- The favourable impact of consolidation in the European paper distribution market;
- Lower fixed costs resulting from the closure of Arjowiggins’ mills; and
- The streamlining of Antalis’ supply chain.
Technavio has released its latest report on the global office stationery and supply market, providing an analysis of the key trends expected to impact the market through 2015-2019.
The global office stationery and supply market is likely to exceed $2-billion by 2019 as the developed markets for office stationery and supply products are growing at a very high rate. These markets include the US, the UK, Germany, Canada, France, and Japan. Major growth is also expected from developing markets like China, Brazil, South Korea, and India.
Technavio announces four important emerging trends impacting the global office stationery and supply market through 2019.
Multichannel marketing: manufacturers and retailers are now using various channels to market their products through the online or offline medium. In this era of online shopping, the office stationery and supply market is also putting their product offerings on the online platform with the help of e-tailers. Some manufacturers and retailers are now also coming up with their own online portals. For instance, Staples has become the second largest online retailer for office supplies with its online portal Staples.com.
Growing demand for computer/printer supplies: one of the major emerging trends in the global office stationery and supply market is the growing demand for computer/printer supplies. IT integration and industry automation has driven the market for this segment. The toner cartridges category has become the largest contributor in this market as their demand is rising, growing at a CAGR of more than 9% through 2019.
Business expansion through mergers and acquisitions along with packaging innovation and green products are the other key trends highlighted in the report.
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