Tag: launch

iPhone X both copies and innovates

As soon as you see the iPhone X up close, you’ll realise that it’s nothing like any of the previous models that Apple has released during the past decade.

But you might notice striking similarities with some of the sleek smartphones that Samsung, Google and others have been churning out during the past year or two.

Like its rivals, Apple has finally gotten around to making a phone with an edge-to-edge display, a nod to consumers’ desire for more space to view their photos, watch movies and TV shows, read books and play games.

In that sense, Apple is playing a game of catch-up with the iPhone X – a name that refers to the Roman numeral for “10.” But the device still manages to live up to Apple co-founder Steve Jobs’ mandate to “think different.”

The iPhone X comes with what appears to be sophisticated facial recognition. On a basic level, that allows its owner to unlock the phone with a quick glance. But it also opens the door for a menagerie of emojis that can be controlled and manipulated with facial expressions and voice.

The phone also provides a spectacular canvas for photos, thanks to a superior camera and a souped-up screen Apple calls a “Super Retina” display.

It also costs almost $1,000, an unprecedented price for a mass market phone.

That price tag means that most Apple lovers will probably stick with the slightly less expensive iPhone 8 and iPhone 8 Plus, which will be available Sept. 22 – six weeks before the iPhone X hits the market.

But the iPhone X will probably be a hot commodity among status seekers and affluent consumers. Such buyers won’t flinch at paying an extra $300 to own a phone with attractive but still mostly marginal improvements, based on about 20 minutes The Associated Press spent with the phone in a controlled demo room Tuesday.

One of the best things about the iPhone X: It has a larger screen, but isn’t more cumbersome to carry around. The iPhone X’s edge-to-edge screen measures 5.8 inches diagonally compared to 5.5 inches for the iPhone 7 Plus and now the iPhone 8 Plus. But the iPhone X’s overall dimensions are smaller than the Plus and just slightly larger than the regular models. That’s bound to appeal to people who like large screens but don’t like oversized phones.

On the down side, the iPhone X’s screen isn’t as wide as that of the iPhone 7 Plus or iPhone 8 Plus.

What really makes the iPhone X stand out is its new high-resolution display, coupled with its spiffy cameras. Photos viewed on the iPhone X look amazingly vivid and lifelike, right down to the visible blades of glass at a kid’s soccer game or every crease of a blanket blowing in the wind.

Emojis have become such a popular way of communication in our smartphone-driven culture that the iPhone X’s “animoji” feature could prove popular as well.

This animated feature draws upon the iPhone X’s facial recognition technology and high-end, front-facing camera to enable people to control the expressions on a dozen different type of emojis.

For instance, you can pull up a fox or a rabbit and it will frown or smile in sync with your own expression. The emoji figure will move its mouth when you do; record it and it will speak in your voice. (You can send such videos to friends.)

Facial recognition is also the new convenient way to unlock the iPhone X. No more fingerprint scanner: the expansion of the display meant the loss of the home button, which housed that sensor. Apple says this change will allow iPhone X owners to unlock the device with a quick glance under just about any conditions. (The device also can be unlocked with a numeric passcode if facial recognition fails, as it did for one Apple executive during Tuesday’s presentation.)

But security might still be an issue, particularly if the iPhone X’s facial recognition can be tricked by intruders trying to break into a device designed for big spenders and luxury lovers. Apple says it turned to mask experts to test and improve the feature, though it acknowledges that twins might trick the phone.

Using the iPhone X will also require behavioral changes, such as swiping from the bottom to get the home screen, now that the home button has disappeared. The new phone does add a button on the side to invoke the Siri virtual assistant and Apple Pay.

Source: Associated Press

My Office News launches

My Office magazine unveiled its new direction at a launch breakfast at the Bryanston Country Club in Johannesburg today.

My Office News will provide both members and readers with a variety of new digital offerings.

The breakfast was opened by shop-sa chairman Hans Servas, in which he introduced the morning’s guest speaker: Matt Brown of Digital Kung Fu.

Brown set about explaining what digitisation is and how it will impact businesses across industries, which is discussed in detail below.

After the talk held by Brown, Rob Matthews of My Office News presented an outline of the product offerings.

Matthews outlined the advantages of digital, which include reduced cost to advertisers; flexibility to change artwork; broader coverage; speed of publishing; and better metrics (regarding delivery and readership).

“My Office is getting 6 000 unique visitors a month, with over 21 000 visits. The majority of the readers are in the Gauteng area, with an above-average concentration in the Western Province. These visitors spend in excess of three minutes on the site.”

The newsletter, sent out once a week on Wednesday, is received by more than 5 000 people with an average of 99,5% delivered and an open rate in excess of 25%.

“We are aiming to grow the database by 8 000 by the end of the calendar year,” says Matthews.

Digitisation and disruptive technologies

The changing digital environment
Digitisation is the conversion of something non-digital into something digital, disrupting it using digital technology.
“When it comes to digitisation, experts are clueless,” says Brown. Many great minds have missed some of the largest technical inventions of the 19th, 20th and 21st centuries. Examples of this include Western Union brushing off the telephone, and the head of IBM questioning the validity of the personal computer.

Drivers of disruption  
The drivers of disruption in the evolution of media include:
Consumer pull – a growing number of people willing to use the product
Technology push – more people are connecting to technology than ever before
Economic benefits – the benefits of going digital are now exponential

‘Digital’ is more than marketing
When digital arrived in South Africa, major advertising agencies bought out smaller ones in order to bring advertising in-house.
In the 1970s, WPP, OmniCom and IPG had traditional companies. Now the most forward-looking digital agencies in this century are Google and Facebook – technology companies.

The six Ds of Digitisation
The process of digitisation is rapid – so rapid that it is now exponential. The six Ds show a road map of rapid development that results in upheaval.

  • Digitisation – when something is presented in ones and zeroes it becomes an information-based technology subject to exponential growth.
  • Deceptive – digitisation can be deceptive in its initial period because growth doesn’t seem that fast, but it soon picks up speed.
  • Disruptive – the digital technologies disrupt existing industries because they outperform them in both effectiveness and pricepoint.
  • Dematerialised – major devices of the 1980s (such as a boom box and a telephone) have been are now in one device – the smartphone. Separate products become one product.
  • Demonitisation – this occurs when commodities (such as vinyl record stores) are made accessible via technology (such as iTunes) and thus become worth less or even free.
  • Democratisation – this is where the marketplace explodes. As more people join the digital world, technology becomes available to more people to use.

In 2000 6% of the world’s population connected to the Internet; 66% of the population will be connected by 2020. Companies like Google seek to democratise technology and connect the world with projects such as Google Loon.

Artificial intelligence
Intelligent machines that can behave like humans has become the next frontier. Many major companies have invested R&D money in this field.
Currently, we think AI is “dumb”; just embryonic technology that is used in “personal assistants” on platforms such as iOS (Siri), Amazon (Alexa) and Microsoft (Cortana).
There are three types of AI:

  • Artificial narrow intelligence – such as Google Maps, this type of AI can do only one thing at a time
  • Artificial general intelligence – this is what we see in current levels of intelligence found in humans
  • Artificial super-intelligence – this level of AI is far more intelligent than all humans combined – and this could ultimately see the end of humanity. Examples of this power has been evidenced in robots that can beat poker players and predict Supreme Court decision outcomes.

Changes in banking
Banks will soon become outdated if they don’t want to adopt digitisation technologies such as BitCoin and Blockchain. High bank fees and the cost of employing humans will render the old systems obsolete. Examples of this have already occurred in the taxi space. Taxi drivers protested the arrival of Uber – so Uber decided to roll out self-driving cars. And Uber drivers then protested

Unlocking value with data
Sensors are being implemented in jet engines to measure data that is returned to data analysts who attempt to reduce risk and improve efficiencies. The sole purpose of this is to learn where money can be saved, streamlining companies and generating value from data.

Businesses must accept reality
“Most businesses refuse to accept the inevitable,” says Brown. “People think that things aren’t broken so why fix it? But if they don’t consider changing, they may be left behind.”
Businesses need to ask the tough questions so they can get the right answers.
“Companies need to bend with the wind. If they are to exist in the future, they need to be agile and change to adapt to the market.”

Consider what will put you out of business and start strategising about how you will address the problems that haven’t become problems yet.

Matt Brown is the CEO of Digital Kungfu, a digital business consultancy that specialises in helping companies accelerate innovation and disrupt traditional markets by enabling them with new ways to do business that serve their customers more effectively and responsively.

Bytes Document Solutions (BDS) has announced the launch of new Xerox multi-function printers, the WorkCentre 5022 and 5024 machines. The new devices deliver affordable A3 productivity, featuring fast printing and copying with added features such as full-colour scanning, high-quality network printing and fax capabilities.

Erica Marks, senior product manager at Xerox’s African distributor Bytes Document Solutions, says: “Businesses of all kinds are demanding more from their MFPs and Xerox is delivering. Once a limited requirement, A3 today is a widely used format.”

The Xerox devices are highly productive, offering full-colour scanning, printing speeds up to 24 pages per minute (5024; 22 pages per minute for the 5022), in a new, smaller size. With 1 850-page paper capacity and page delivery output in 14 seconds or less in paper sizes up to A3, these devices produce more work in less time.

“The compact size (60cm x 58cm x 57cm) of the WorkCentre machines lends itself to smaller worker spaces, replacing space-intensive printers with increased power and efficiency in a single device,” adds Marks. “Space is at a premium in most offices; advances in printer technology means smaller, lighter machines capable of producing better materials, faster.”

User-friendliness is another feature of the new Xerox MFPs: the WorkCentre 5022 and 5024 feature an interactive user interface that gives easy access to device settings, such as reducing the size of the document, selecting text graphics or setting page output to one- or two-sided.

The WorkCentre also helps businesses meet sustainability goals, with toner and replacement cartridges that adhere to the highest environmental standards.

Xerox WorkCentre 5022/5024 fast facts:
* Affordable A3, fast printing and copying, full-colour scanning and network printing;
* Simple and compact, increased power and efficiency in a single device;
* Black and white at up to 24ppm, with the first page out in 14 seconds or less;
* 1 850 paper capacity for longer print runs and fewer stoppages; and
* Toner and replacement cartridges adhere to the highest environmental standards.

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