Tag: Black Friday

Source: Supermarket & Retailer

Data shows that 2 out of 3 South African consumers participated in Black Friday shopping at some point, according to Isana Cordier, sector head for consumer goods and services, corporate and investment banking at ABSA.

ABSA card data indicates that, on average, every last Friday of the month consumers spend about 55% of purchases on groceries.

On Black Friday, however, this changes and durable goods make up about 20% of purchases.

“It, therefore, seems that consumers are holding back spending on those durable items to buy them on Black Friday. South Africans especially like to spend on electronics on Black Friday,” Cordier said at a recent consumer insights event hosted by ABSA in Cape Town.

Black Friday has become the biggest spending day of the year in the SA retail sector, with more than R3bn spent last year.

Another interesting trend for her is that, whereas Black Friday shopping in SA was initially mostly centred around Gauteng and the Western Cape, the “frenzy” has started to spread to other provinces as well.

For instance, the Eastern Cape now makes up about 7.2% of Black Friday spending in SA, KwaZulu-Natal 14.2% and the Free State 4.1%. Gauteng still accounts for 37% of spending in SA on Black Friday.

Fin24 reported last year that retail sales over the Black Friday and Cyber Monday period most likely “saved” the South African economy in November, according to the BankservAfrica Economic Transaction Index (BETI).

On Black Friday and Cyber Monday, a total of 5.2 million card transactions were recorded.

More significantly, according to the BETI report, there was 55% growth in online sales for Black Friday and 36.4% for Cyber Monday.

Black Friday weekend in numbers

According to an article by Business Tech, online sales for Black Friday and Cyber Monday 2018 exceeded figures for 2017.

BankservAfrica provided Business Tech with the following figures on one of the biggest shopping days of the year:

  • A total of 581 189 online transactions were processed over the weekend
  • 404 594 online transactions were recorded on Black Friday
  • The single most expensive transaction for Black Friday was over R6-million
  • The single most expensive transaction for Cyber Monday was R5-million
  • Black Friday shopping peaked between 08h00 and 09h00
  • Cyber Monday shopping peaked between 10h00 and 11h00
  • The average number of transactions per minute peaked at 695 on Black Friday
  • Transactions averaged at 281 per minute on Black Friday
  • The average number of transactions per minute peaked at 277 on Cyber Monday
  • Transactions averaged at 1251 per minute on Cyber Monday
  • Black Friday saw 55% year-on-year growth in online transactions
  • Cyber Monday transactions were up 36% year-on-year 

The United States, where the trend originated, also saw some big numbers:

  • Cyber Monday sales surged to a record $7.9-billion spent online
  • This is a year-on-year increase of 19.3%
  • Black Friday pulled in a record $6.22-billion in e-commerce sales
  • Transactions on mobile devices were up 55.6% on Cyber Monday, generating $2.2-billion in sales
  • Cyber Monday marked the biggest shopping day in Amazon’s history
  • Amazon Black Friday and Cyber Monday combined saw the purchase 18-million toys and more than 13-million fashion items

Source: 702

On Black Friday, most shops opened very early to allow shoppers to start helping themselves to the deals.

EWN reporter Shamiela Fisher reported that Checkers in Goodwood had long queues before 6 am. According to the manager, the staff had to be collected as early as 2 am to ensure that everything is in order by the time shoppers arrive.

EWN reporter Refilwe Pitjeng was monitoring Mall of Africa, Sandton and Woodmead in Gauteng.

She says toilet paper was the most popular item and Mall of Africa was out of stock.

Source: Fin24

Deeply indebted consumers have been warned not to splurge on Black Friday and Cyber Monday sales as retailers tempt even the most financially distressed, said Debt Rescue CEO Neil Roets.

Black Friday is taking place on Friday, 23 and Cyber Monday, 26 November.

“While it is true that there will be some very tempting deals on offer, consumers should think long and hard before plunging themselves even deeper into debt by splurging on luxury goods that they most likely don’t need.”

Roets said that over the past several years, his firm has seen the impact that Black Friday and Christmas shopping sprees have had on consumers over reckless spending .

He pointed out that South African consumers collectively owe their creditors in excess of R1.7trn with most of them three months or more in arrears with their repayments.

“We are far from seeing the light at the end of the tunnel. It is our belief and many leading economists share that belief that we are far from staging a recovery.”

Roets was on the view that things are going to get a lot tougher before they get better.

“Now is not the time to act recklessly. On the contrary – it is more important now than ever before to implement fiscal discipline and save whatever money is left over at the end of the month.”

Roets suggested that consumers only buy what is absolutely necessary.

“While we all feel that we desperately need a holiday and the end of a brutal year, keep those holidays within budget and don’t think that if you don’t have the money for school fees in December that the money will somehow, magically become available in January when the schools reopen,” he said.

SA retailers reveal deals for Black Friday 2018

By Lauren Hartzenberg for BizCommunity

Retailers and shoppers are gearing up for the biggest sale day on the retail calendar, Black Friday, taking place on 23 November this year. The event marks the beginning of the festive shopping season. It also allows consumers to save on Christmas shopping and retailers to boost sales and move stock before the festive season really kicks in.

Black Friday has picked up steam in South Africa since its entry into the local market in 2015, with a growing number of retailers and brands participating in the event each year. 2017 was the strongest Black Friday to date for consumer electronics sales in South Africa, and Superbalist celebrated its biggest trading day with over 118% year-on-year growth.

This year, many local retailers opted to extend the sale weekend into a week- or month-long affair, possibly to secure spend from those consumers whose payday only falls in the week after Black Friday.

Below are some of the retailers that have confirmed participation in Black Friday 2018:

@home
@home will offer discounts across categories on Black Friday. Deals include R3000 off a Smeg Mixer, R7000 off couches, up to R1,000 off pot sets, and further deals on kitchen, dining, décor, bedding and furniture ranges.

American Swiss and Sterns
TFG-owned jewellery stores American Swiss and Sterns will be offering in-store specials of up to 50% off selected jewellery and watches.

Clicks
Clicks is holding an online only Pre-Black Friday Extravaganza from 16 November to 22 November, that continues over the Black Friday weekend, in stores and online, and concludes with Cyber Week from 25 November to 2 December (online only). The deals are exclusive to ClubCard members.
The retailer has promised the following specials: Up to 70% off technology and accessories, up to 50% off beauty products, up to 50% off electrical products, up to 50% off household products, up to 40% off health products, up to 30% off baby products.

Dion Wired
Starting on 22 November at midnight, right through to 23 November, Dion Wired shoppers can save up to 53% on a variety of brands both in-store and online.

Faithful to Nature
Faithful to Nature is running its Black5Day Sale on its site from 19 to 23 November. Each day reveals new specials with savings of between 40% to 50% on wellness and eco-friendly brands like Wazoogles, Back2Nature, Bee Natural and Triple Orange.
The retailer will also donate a portion of their turnover from the Black5Day Sale to Endangered Wildlife Trust to support them in their animal protection movements, from poaching to climate change, habitat destruction and pollution.

FirstShop
FirstShop will run Black Friday deals from 21-27 November, with discounts across categories including laptops, desktops, monitors, hard drives, PC components, headphones, speakers, and PC peripherals.

Foschini
Shoppers can get access to Foschini’s best Black Friday deals by signing up to TFG Rewards to qualify for an exclusive preview taking place in stores nationwide on Thursday 22 November at 4pm. For extra offers and more info around the sale, customers are urged to sign up to Foschini’s newsletter.

Game
Game launched deals as early as 7 November to build up momentum for the main shopping event on Black Friday. The retailer promises discounts across all categories at all its 145 stores in South Africa and Africa on the day, and some stores will be opening several hours earlier than normal – some as early as midnight on 22 November – to accommodate the rush.
Additionally, on Cyber Monday shoppers will be able to pick up “phenomenal deals” on a variety of tech products including laptops, tablets, smartphones and digital accessories.

Makro
Makro is running a 5-day Black Friday promotion from 21-25 November 2018, with price cuts on over 26,000 products. Mobile POS systems will be rolled out during the sale, letting customers purchasing a small number of items pay while standing in a queue. In-store trading hours have also been extended for the period.
Interestingly, the retailer has partnered with Uber to offer a R50 discount on rides to and from Makro outlets in Johannesburg, Cape Town, Durban and Port Elizabeth. The voucher code MAKRO5DAY can be used twice per rider.

Markham
Markham is giving shoppers up to 50% off its fashion sale goods. The ‘Make your Mark’ Black Friday offer is also available in its Relay Jeans stores and on both online sites.
myTFGworld.com
Black Friday deals from TFG’s new marketplace include box sets of family favourites from Reader’s Warehouse at 20% off, fresh flowers and bouquets from Bloomable at 20% off, and a free retro phone with any Pylones purchase.

Pick n Pay
Pick n Pay got a head start on Black Friday, announcing online deals as early as 5 November. Online customers can expect discounts of up to 50% across various categories on the Pick n Pay’s online shop, including liquor, food, toiletries and household products. Deals have also been launched for select appliances. Deals will run weekly from 5 to 25 November.

Pricecheck
On Black Friday, price comparison site PriceCheck will have a list of curated Black Friday deals, encompassing all site-wide deals either above 30% or equal to R2,000 or more in saving. PriceCheck’s Black Friday deals will run from 19 November to 26 November, with category specials running daily in the build-up to Black Friday.

RunwaySale
Online fashion retailer RunwaySale will be running a week-long promotion, starting at 5am on 19 November and ending at midnight on 25 November.
Daily escalating discounts will be available on thousands of designer fashion and accessory brands, culminating in up to 80% off. There will also be exclusive offers for VIP shoppers, early launch sales and other daily pop-up specials.

Shoprite
Shoprite is promising “lower prices than ever” with up to 50% off on selected products on Black Friday. All deals are valid on 23 November 2018 while stocks last.

Sportscene
Sportscene Shoppers can score up to 75% off selected sneakers and shop a curated selection of streetwear apparel and accessories at up to 50% off.

Superbalist
Superbalist is running various Black Friday specials for five days, from 23 to 27 November, with new deals unlocked each day. These deals will be revealed via email, on the mobile app and via a Facebook event. Superbalist has also super-sized their 2018 Black Friday sale to run for five days.

Takealot
Takealot’s famous Blue Dot Sale will run for five days with discounts of up to 60% on Black Friday, throughout the weekend as well as on Cyber Monday and Takealot Tuesday. Download the Takealot.com app for access to pre-Black Friday sales, app-only deals and sneak previews.

Teljoy
South African online retailer for electronics, furniture and household goods, if offering Black Friday discounts for a whole week, from 19 November to Cyber Monday on 26 November. Brands on sales include Hisense, Panasonic, Huawei, HP, Mecer and Defy.

The Fix
Fashion retailer The Fix will have buy-one-get-one-free offers both in-store and online this Black Friday. TFG Rewards customers get exclusive access to Black Friday offers at The Fix all day on Thursday, 22 November.

The Gadget Shop
The Gadget Shop will run a Black Friday sale from 23-25 November, with 20% off all products except for DJI drones, and up to 50% off selected products. There will also be buy-one-get-one-free specials on selected products. The Gadget Shop will also run Cyber Monday online-only deals.

Toys R Us
Toy retailer Toys R Us says it will be running Black Friday deals on its top brands with up to 70% off.

Zando
Zando is offering up to 90% across categories on its site, including on major brands like Adidas and Puma. Beginning at 00:01 on Friday, 23 November the Zando Black Friday sale will run over the entire weekend including Cyber Monday.

A guide to buying on Black Friday

Source: News24

Research shows that the Black Friday phenomenon has grown faster in South Africa than any other country in the world.

Black Friday, a retail promotion that takes place on the last Friday of November after the American Thanksgiving holiday, originated in America in the 1950s.

Last year, PriceCheck saw three times the number of daily visits to its online shopping comparison website on Black Friday, and twice the number on Cyber Monday, compared to its 2017 average.

In addition, these visits were on average 30% longer than the 2017 average duration. This year is likely to surpass that, with PayPal predicting that South Africans’ online shopping spend will top R53bn by the end of 2018, up from R37.1bn in 2017. But as the South African online shopping market grows, providing more to choose from, shoppers should put a game plan in place to ensure they get the best deals from the most reliable, and secure retailers.

Lebogang Mokubela, founder of township-based retail marketing company Lemok Group, says: “Black Friday marketing has been exceptional with millions of rand being invested to draw crowds to their offerings.”

Taking a look at shopping centres across the country with a combined GLA of approximately 23.4 million square metres, an average of 3.2% of tenants participated in Black Friday in 2016 and an average of 21% of tenants participated in Black Friday in 2017 – an increase of 17.8% year on year, Mokubela says. Small regional shopping centres indicated a growth average of 31% year-on-year.

Tips for getting the best deals on Black Friday

  • Have a plan. Know what you want, need and can afford before you get enticed by all the shiny offers in front of you
  • Choose a secure way to pay: credit card payments that ask you for a supplementary one-time pin – such as Verified by Visa, Snapscan and PayPal – are all good options
  • Take note of the delivery and return details. Will you get the purchase when you need it, and if you need to return it, will you end up paying more on delivery costs?
  • Look out for hidden costs or additional purchases you might need to make
  • Compare deals: similar deals might be packaged slightly differently, so make sure you are comparing apples with apples
  • Only buy from reputable retailers so you can be sure you will receive authentic products

Source: Supermarket & Retailer

If 2017 is anything to go by, Black Friday is quickly becoming one of the busiest South African shopping days and, like the US, marks the beginning of the Christmas shopping season.

This year, online retailers are preparing for even more hype, but are we getting ahead of ourselves? Let’s take a step back and review what we can learn from previous years:

1. Start early to reap rewards
As early as October 2017, the N1 in Gauteng bore the fruit of well-planned marketing campaigns with enticing billboards. Research shows that more than 50% of holiday shoppers start researching gift ideas in October or earlier. This tells us that we need to plan ahead, and by early November, you’ll need to kick off your campaign to ensure marketing ROI.

Not only does this give you more time to generate opportunity, but useful, published links will start building page SEO – crucial in the ever-competitive e-commerce sphere. Major retailers are pulling out all the stops from well-segmented email marketing to encouraging customers to add products to their carts ahead of the day. But, Black Friday does not only attract the big players but the smaller retailers too. In 2017, Nichemarket listed more than 500 participating stores from niche to e-commerce giants.

2. Integrate and personalise
Sure Black Friday has a certain, recognisable look, but marketing efforts have become more personalised. Think beyond the homepage and set up custom product landing pages. Integrate these with your social media platforms for wider reach. Remember to include your marketing material throughout for a consistent, familiar message. Entice consumers with a clear USP.

3. Set the clock to create urgency
It’s a one-day-only type of thing, so get in with the hype and add a countdown timer to your website. Like Takealot, you can offer exclusive discount newsletter sign-ups with early deal leaks to get your customers on board. If you decide to extend the frenzy to Cyber Monday, communicate this with your customers before-hand. In 2017, Superbalist did this well by gamifying their deals with locks. Not only did they keep their customers informed but engaged throughout the entire weekend.

4. Make the most of seasonal shoppers
Before Black Friday, you need to have your Christmas specials in place to benefit from the Black Friday hype that still lingers. Allow it to link with Black Friday and continue to drive sales after the big day as people continue to shop over the entire holiday season.

5. Involve the entire team for great customer experience
On Black Friday you’ll be very busy. Whilst it’s important to drive sales, involve the entire team to ensure that you don’t neglect your customers. Done right, Black Friday is a great brand awareness tool, but if your customer experience suffers, even the brand loyalists may stray afterwards. You may need to hire extra staff or work longer hours.

6. Consider an omnichannel approach
Customer satisfaction extends to shipping, so consider offering free delivery or perhaps an in-store collect option for those yearning immediate gratification on their spend. It is important to understand the interchange between physical and online stores – consumers prefer an omnichannel approach where they can research and shop both online and in-store.

7. Offer generous discounts
Leading up to Black Friday, Game launched its online store with generous discounts knowing that it would motivate new and on-the-fence consumers to purchase. In the US “Black Friday bargains were bigger, on average, last year“.

Small, negligible discounts just don’t match the hype and it certainly won’t attract the powerful (and savvy online shopping) millennial consumer market. Before your brand jumps on the BF bandwagon, it may be wise to assess whether it’s worth it? Some shops choose deliberately to opt out and so could you.

8. Accommodate mobile users
Make it easy for customers to shop online by optimising your mobile checkout process. Consider adding a one-click checkout option to streamline the process, and offering real-time online support for quality customer support.

November retail sales data surprised market expectations with an 8.2% year-on-year increase, the strongest performance in five years.

According to FNB senior economic analyst Jason Muscat, Black Friday, during the last week of November, helped lift sales in the sector.

Sales were higher than the 3.5% year-on-year sales recorded for October, according to data released by Stats SA on Wednesday.

“This was the strongest year-on-year performance in five years,” said Muscat. Month-on-Month sales for November were 4% higher, compared to a -0.1% decline for October and -0.4% recorded for September.

“The figures should be viewed as transient in light of significant buying during the ‘Black Friday’ month, and in the context of relatively lacklustre trading updates from many domestic retailers.”

Muscat said that the figure shows that consumers and retailers are still constrained. Retailers are forced to introduce deep discounts to drive revenue, while sacrificing profit, and consumers are making use of the opportunity to save.

“Nevertheless, the sector is on track to make a significant, positive contribution to both fourth quarter GDP and full year 2017 GDP.”

Muscat said that a moderation in the retail sales data for December is expected. There will also likely be a contraction in the sales data for the first quarter of 2018, coming off the exceptionally high data reported for the fourth quarter.

Investec economist Kamilla Kaplan is also of the view that there may be weaker sales growth reported for December, especially as the Bureau of Economic Research Retail Survey for the fourth quarter showed that the retail sector’s performance during the festive period was not as expected.

The highest growth was reported for other retailers at 20.8%. This includes book stores, jewellers, sporting goods and second-hand goods. Retailers of household furniture, appliances and equipment reported growth of 14.1% and retailers of textiles, clothing, footwear and leather goods reported growth of 12.4%.

The main contributors to the 8.2% increase were general dealers, having contributed 2.6 percentage points, textiles, clothing, footwear and leather goods with 2.3 percentage points, and other retailers which contributed 2.2 percentage points.

Stefan Sulzer, partner and managing director at Boston Consulting Group, said at the end of 2017, the overall economy was in a fragile state as a result of factors such as appalling business confidence, political uncertainty ahead of the election of the new ANC president, as well as high unemployment.

Consequently, it was expected that all of these factors would culminate in constrained consumer consumption.

“However, the overall development of the retail sector was strong, following suit with the previous months. Amongst other factors, this was fuelled by significant promotional activity by retailers in SA,” said Sulzer.

“Based on the most recent retail figures, we can conclude that Black Friday 2018 was bigger than the previous year. It will now be interesting to see what momentum the retail sector carried into the arguably more important December 2017 trading period.”

Source: Supermarket & Retailer

They promised the glitch would not steal Christmas for online shoppers. They did not deliver.

As Black Friday neared, online retailers claimed they were ready to fend off system overloads and crashes when thousands of shoppers look for bargains.

Last year shoppers using Takealot.com ran into problems in the checkout process. This year the company advertised sales of up to 80% off for weeks in advance, while it said it had prepared for five times the average payday traffic.

However, the message greeting many shoppers trying to login after midnight disputed that claim.

Takealot sent out tweets apologising for the downtime: “The @TAKEALOT website and apps are temporarily down due to overwhelming volumes. We’re working hard to resolve the issue and we hope to have the site operational as soon as possible.”

Of course, users were quick to jump online to share their frustrations – often with memes.

For the majority of Black Friday, users who got onto the site were shown this message:

Takealot wasn’t the only online retailer to suffer, with users reporting that several other retailers had crashed at one time or another after midnight. While some have since come back online, others are still struggling. Another of the worst affected was Superbalist.

By Times Live 

An international survey performed the week preceding Black Friday 2017 examined consumer preferences in anticipation of the end-of-year shopping events.

The survey, conducted among 3,400 participants from 8 developed countries, has revealed that Black Friday enjoys a double-digit popularity percentage in 6 countries outside the United States, while Cyber Monday tops out at only 4% outside of North America.

A survey conducted in November 2017 by One Hour Translation presents a global perspective on the preferences of online consumers concerning the end-of-year shopping events.

The survey reveals that the event most consumers look forward to is Black Friday, which enjoys a double-digit popularity percentage in 6 countries outside the United States. Cyber Monday tops out at only 4% in the examined countries outside of North America.

The online survey was conducted with Google Consumer Surveys among 3,400 participants from the following 8 developed countries: The United States, Canada, the UK, France, Germany, Spain, Australia and Japan.

One Hour Translation asked the participants: “Which online shopping event have you been waiting for this year?” and allowed the respondents to pick more than one answer. The survey analyzed the answers of 1 000 participants from the US, 600 from the UK and 300 in each of the remaining participating countries.

In the United States, 14.5% of respondents said they were waiting for Black Friday, which took place on November 24 this year, while 16% were waiting for Cyber Monday (November 27). Black Friday is particularly popular in Canada (about 26%), Spain (about 22%), France (about 21%), the UK and Germany (about 19% each) and to a lesser extent in Australia and Japan (about 10% in each country). On average among the 8 countries sampled in the survey, 17% of respondents were looking forward to Black Friday, compared to about 8% who were looking forward to Cyber Monday and about 3% who were looking forward to the Singles Day event (the Chinese holiday celebrating single people) – making Black Friday a significant shopping event outside the US.

Cyber Monday, on the other hand, enjoyed a double-digit popularity percentage only in the North American countries. 16% of respondents in the United States said they were waiting for Cyber Monday, and 10% of respondents in Canada, figures that were much higher compared to the ones observed in the UK (about 4%), Australia, Germany, Spain, France and Japan (about 3%).

The Chinese “Singles Day” shopping event, which takes place every year on November 11, was highly anticipated among 7.5% of respondents in Japan, as opposed to approximately 6% in Spain and France, 4% in Canada, 3% in Germany, 2% in Britain and Australia, and only 1.4% in the United States.

Despite the fact that the survey was conducted online and was naturally geared towards online consumers, about two thirds of respondents (68%) on average among the eight countries said that they were not looking forward to any online shopping events. About 4% of the 3,400 respondents said they were looking forward to shopping events other than those examined in the survey. The level of variability among the countries when it came to these two figures was low.

“We already knew that Black Friday has become the top brand among the end-of-year shopping events around the world, thanks to the survey we conducted last year. This year, Black Friday is once again the most popular shopping event among consumers.

“However, looking at the figures, we can see a major difference in the levels of anticipation for the Cyber Monday shopping event, which is popular in North America – the United States and Canada – as opposed to the anticipation it enjoys in the major economies outside of North America,” says Ofer Shoshan, co-founder and CEO of One Hour Translation.

“Based on our extensive work with thousands of e-commerce companies, we would encourage companies outside of North America in this particular field to invest in associating their activity and their brand with the Cyber Monday event.”

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