Survey illustrates Internet users’ attitude to ads

Source: eMarketer

A recent survey conducted by eMarketer has illustrated how the average American Internet user feels about digital advertising.

The majority of respondents felt that advertisers were “too aggressive” in the way they were tracked online.

 

The data was collected from an October 2018 survey by Janrain.

1 079 US Internet users ages 18 and over were surveyed online during August 2018.
Respondents identified:

  • their gender as female (54.6%) or male (45.4%)
  • their ages as being 18-29 (26.9%), 30-44 (21.8%), 45-60 (24.5%) or 60+ (26.8%)
  • their household income as being $0-$9,999 (6.4%), $10,000-$24,999 (11.3%), $25,000-$49,999 (18.8%), $50,000-$74,999 (17.4%), $75,000-$99,999 (13.6%), $100,000-$124,999 (9.4%), $125,000-$149,999 (3.7%), $150,000-$174,999 (3.7%), $175,000-$199,999 (1.5%) or $200,000+ (2.8%).

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My Office News Ⓒ 2017 - Designed by A Collective


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