UK dealer group Superstat has launched an initiative aimed at promoting the growth of independent dealers.
Called Cadabra, the concept sees Superstat handling dealers’ back-office functions, including order processing, invoicing, sales and purchase ledgers, marketing, lead generation, online ordering and customer service.
The initiative has been set up in partnership with Spicers as part of a five-year supply agreement in what Superstat is calling “an unprecedented collaboration” between a wholesaler and a dealer group.
OPI spoke to Superstat Managing Director Chris Collinson, who declined to reveal commercial details of the agreement with Spicers, although he did confirm that the wholesaler does not have a shareholding in Cadabra.
The word ‘nectere’ springs to mind with this type of initiative aimed at taking administrative costs out of a dealer’s business, allowing the dealer to focus on the selling process, although Collinson suggested – and Spicers’ CEO Alan Ball alluded to in a press release – that the main difference was that Cadabra was not aimed at ‘failing dealers’. Speaking to OPI, nectere Managing Director Paul Musgrove laughed off this suggestion and pointed to new nectere partners that have joined the group in order to drive acquisitions.
By Andy Braithwaite
Read more on this initiative in the October issue of OPI magazine.
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