Standard Bank turns tweets into stationery

For every action there’s an equal and opposite reaction. Some call it the concept of cause and effect. Others would term it reaping what you sow. At Standard Bank, this means that #GoodFollowsGood.

From August to October, Standard Bank will launch the Tweet Machine, a mobile industrial container that acts as a factory of sorts by linking the global reach of social media to 3D printers and laser cutters, which will produce 1000 set square and ruler kits for grade 6 learners. This is the first installation in the world to turn tweets into educational tools.

The idea will be to kick-start a positive impact initiative on social media by encouraging South Africans to tweet about something positive using the #GoodFollowsGood hashtag. Standard Bank will then facilitate the forward payment of this positivity by transforming these tweets into stationery sets for learners that are part of the Standard Bank Tutuwa-BRIDGE School Programme. The five-year partnership with Tutuwa-BRIDGE seeks to support schools in improving learner outcomes. Both learners and school performance will be monitored to ensure that the impact is effective and long-lasting.

The technology powering the Tweet Machine is a customised Python programming script on a master computer to scrape Twitter and other social media channels like Facebook, Instagram and LinkedIn for posts using the #GoodFollowsGood hashtag. The social media posts will be fed to a special micro-controller unit called a Raspberry Pi, which will send the appropriate print commands to the 3D printers and laser cutters housed inside the Standard Bank Tweet Machine.

“Our goal is to use the power of social media to illustrate that everything you do sets something in motion. The Tweet Machine activation is a live demonstration of positive words having a positive impact, while at the same time creating tangible education tools to benefit young learners,” said Katlego Mahleka, Senior Manager, Brand at Standard Bank Group.

The public will be able to view and contribute to the stationery by posting on social media and feeding directly into the printers and laser cutters as they work. The activations will be held at a two venues in Johannesburg: Melrose Arch Square (30 August – 2 September) and Singularity U Summit (15-18 October).

See the Tweet Machine in action here:

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