In March, Stabilo took to the rugby fields with its sponsorship of the FeLions, the MTN Lions cheerleaders, for the 2012 Vodacom Rugby Super 15. Shaun Attwell, marketing manager for SSC, says the nine fluorescent colours of the Stabilo highlighters provides for a funky look that’s always up to the minute. “So when the Lions’ most ardent supporters come onto the field to strut their stuff in cheering their team on to victory every match, Stabilo will be matching their youthful energy,” he says. According to Attwell there is a further synergy since the Stabilo corporate colours of red and white are the same as the MTN Lions. “The wild enthusiasm that will greet each MTN Lions victory will be reminiscent of the enthusiasm that greeted the Stabilo Boss highlighter breakthrough in 1971. The Stabilo FeLions will be positively glowing with pride with their winning team,” says Attwell.