Silveray Statmark Company leads the way

Silveray Statmark Company, the wholly owned subsidiary of the Bidvest Group Limited, is looking forward to a prosperous future if its wide variety of leading branded products and recent successful sponsorship initiatives are anything to go by.

Silveray Statmark Company (SSC), a leading manufacturer, supplier and distributor of commercial office products, printer products, services, stationery and packaging products, through a wide network of outlets in southern Africa, is currently going from strength to strength.

What sets SSC apart from the rest?

The company has a diverse range of quality products catering for the needs of many industries, enabling them to service the office, school, home and corporate gifting markets. SSC boasts over 6 000 office products and school stationery lines for writing, drawing, presentation, binding, shredding and sticking and has been a classroom and boardroom name for 25 years. It has earned its reputation for being committed to delivering on its promise, providing exclusive brands and remaining customer focused. 

SSC markets its products through resellers such as office product dealers and retail outlets and some of the company’s popular global brands which they have exclusive distribution rights to include Croxley, Esselte, Helix, Maped, Rotring, Sellotape and Stabilo Boss. One of the company’s key strategies is to provide promotional support aimed at the end user on behalf of its’ various partners. It is an established and sustainable stationery company providing job and growth opportunities through the supply of high quality, exclusive stationery brands. This is as a result of longstanding and supportive relationships with international and local suppliers, customers and loyal staff members who have been integral to development. 

Successful new developments

In March, Stabilo took to the rugby fields with its sponsorship of the FeLions, the MTN Lions cheerleaders, for the 2012 Vodacom Rugby Super 15. Shaun Attwell, marketing manager for SSC, says the fluorescent colours of the Stabilo highlighters were used to create a funky look for the uniforms of the cheerleaders creating a synergy between the team and the brand. He says when the FeLions go onto the field to cheer their team on to victory in every match, Stabilo has been matching their youthful energy. Also in March, Croxley became the sponsor of Jacques Rudolph, South Africa’s double century left-handed cricketer, who has made a come-back to the Proteas Test side this season after five years away from the international arena. The Croxley brand appeared on Rudolph’s bat cementing Croxley’s association with style and quality. Trevor Girnun, managing director of SSC, says they are proud to be involved in such sponsorships which reflect the company in a positive light. 

A look back at the past

Hans Servas, former managing director of SSC retired from the company after 30 years as a passionate brand specialist in the industry on the 5 August 2011. SSC was formerly known as Esselte and Servas originally was employed as the general manager of Esselte, South Africa during 1980. Esselte, South Africa was then was sold to Waltons in 1986 and the name was changed to Statmark. In 1997, the Waltons Group including Statmark was acquired by Bidvest and in 2004, the merger of Silveray and Statmark took place resulting in the company becoming Silveray Statmark Company in 2005. From the early days, it was Servas’ vision to create a basket of great and exclusive brands. He continued to add international brands to the Statmark stable. The key to success was his ability in forging relationships both locally and abroad. Statmark’s growth was based on the additions of new brands, mergers and acquisitions.  Servas took Statmark through a series of changes with the Rotring, Twinlock and Helix brands being taken on and integrated successfully, as well as the Parker, Waterman, Papermate and Sharpy brands being acquired too.

Fulfilling future ahead

The stationery industry has become complicated and to be successful, companies must have a comprehensive understanding of every aspect of their business as businesses pop up all the time, but few endure. Management at Silveray Statmark Company understand their business and with Trevor Girnun, the new managing director on board, they are set to soar to new heights experiencing positive growth. Management at SSC is committed to be an essential supplier and provide exclusive brands and with a national sales and distribution network in Johannesburg, Durban, CapeTown, Port Elizabeth, East London, Pretoria and Bloemfontein behind them, they are able to provide their brands across the country. The company is also backed by a highly experienced and motivated staff compliment who have spent many years working in the stationery trade and are able to ensure clients enjoy solid, long term dealings with the company. Ongoing product development is especially important to management at the SSC as it ensures they continue providing innovative and quality products to the market. 

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