SILVERAY STATMARK COMPANY CELEBRATES HELIX’S 125TH BIRTHDAY WITH THE REACH FOR A DREAM FOUNDATION

To celebrate Helix’s 125th anniversary, Silveray Statmark Company (SSC), distributor of Helix products in South Africa, has chosen to share the Helix success in a most inspired way: for every Helix Oxford maths set sold from July 1, 2012 to June 30, 2013, 25c will be donated to The Reach For A Dream Foundation.

Whilst the Helix name has always been associated with school stationery, its impressive reputation is largely due to the Helix Oxford maths set, over 200 million having been sold for use by children worldwide.

Special packaging has been designed for the Oxford maths set, highlighting the commitment to The Reach For A Dream Foundation through the 25c donation
per set.

Since Helix products – and especially the maths set – have helped millions of children to acquire the knowledge and skills needed to succeed in their chosen careers, it seems most fitting that children fighting life-threatening illnesses should also be given the chance to reach for their dreams through the Helix Oxford set. Linking the brand to this most worthy cause is truly inspiring.

The enduring, international success of the Oxford maths set, launched 50 years ago, is not surprising. It was Helix that invented the ‘Ring Compass’ and it was Helix that patented the safety points on the compass and dividers
to ensure the user was safe from harm that could be caused by sharp points. Helix also patented the Self Centring mechanism on the compass together with the “Cam Lock” pencil retainer to ensure complete accuracy at all times.

SSC and Helix feel privileged to be part of The Reach For A Dream Foundation’s mission to give affected children hope of a fighting chance against their illnesses through the power of their dreams. “Knowing that whatever support we give will help fulfil a dream, is very rewarding,” says Barry Macaulay, brand manager for Helix, “and the funds raised will go towards the organisation’s many national projects, including Camp Sunshine and the Jabulani Kingdom Hospital Entertainment. We couldn’t have chosen a more inspiring CSI partner.”

The Reach For A Dream Foundation reaches 30 000 children every year and fulfils five dreams a day, every day of the year. The organisation’s impressive record is summed up in what they fulfilled in one 365-day period:

*1 500 dreams * 34 Queen for a Day projects * 34 Captain Courageous projects
* 225 outings – from movies to soccer world cup games * 24 camps for inspirational children * 444 Jabulani visits to children in hospital * and inspired 18 000 seriously ill children across the country to laugh.

You can be part of the SSC and Helix initiative by stocking up on a Helix Oxford maths set with its special Reach For A Dream packaging.

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